Jade Bird Fire Co., Ltd. (002960.SZ) Bundle
From its founding in June 2001 with a registered capital of RMB 240 million, Jade Bird Fire Co., Ltd. has evolved into a pioneer in China's fire-safety industry-renamed in November 2019 and becoming the first A-share fire-alarm company listed on the Shenzhen Stock Exchange on August 9, 2019 (002960.SZ)-leveraging innovations like the 2019 domestically developed 'Zhu Huan' chip to serve marquee projects such as Zhongnanhai, the Beijing Olympic Stadiums, the Shanghai World Expo and the Guangzhou Asian Games; today the group counts roughly 875.32 million shares outstanding with a market capitalization of CNY 9.02 billion (12 Dec 2025), insiders holding about 20.56% and institutions ~6.94%, while its business model spans R&D, manufacturing and sales of automatic alarm systems, gaseous suppression, fire-door monitoring, IoT and software services, plus installation and maintenance-generating CNY 4.92 billion in revenue in 2024 (down 0.98%) and reporting net income of CNY 353.05 million in 2024 (down 46.42%) as it expands internationally and launched Hunan Jiuyuan Intelligent Firefighting Equipment Co., Ltd. in August 2025 to push deeper into intelligent firefighting solutions.
Jade Bird Fire Co., Ltd. (002960.SZ): Intro
Founded in June 2001 with a registered capital of RMB 240 million, Jade Bird Fire Co., Ltd. (002960.SZ) has grown from a domestic fire-alarm equipment maker into a vertically integrated provider of intelligent fire-safety systems for institutional, commercial and industrial customers. The company completed its A-share listing on the Shenzhen Stock Exchange on August 9, 2019 (stock code: 002960), becoming the first A-share listed company in China's fire alarm industry and signaling a new phase of scale, R&D and market expansion.- Established: June 2001 (registered capital RMB 240 million)
- Listed: August 9, 2019 (Shenzhen Stock Exchange, 002960.SZ)
- Name change: November 2019 - from Beida Jade Bird Universal Fire Alarm Device Co., Ltd. to Jade Bird Fire Co., Ltd.
- Key innovation: 2019 development of the "Zhu Huan" chip - the first domestically designed chip tailored for the fire-alarm industry
- National footprint: sales & service network covering all Chinese provinces
- International reach: expanded sales into North America and Europe
- Flagship project supply: Zhongnanhai, Beijing Olympic Games stadiums, Shanghai World Expo, Guangzhou Asian Games
| Milestone | Date / Data |
|---|---|
| Founding and registered capital | June 2001 - Registered capital RMB 240 million |
| IPO (Shenzhen) | August 9, 2019 - Stock code: 002960.SZ |
| Corporate rename | November 2019 - Jade Bird Fire Co., Ltd. |
| Domestic chip launch | 2019 - "Zhu Huan" chip (first domestic fire‑alarm industry chip) |
| Market coverage | All Chinese provinces; export markets include North America & Europe |
| Notable project customers | Zhongnanhai; Beijing Olympic venues; Shanghai World Expo; Guangzhou Asian Games |
- Product sales: detection devices (smoke/heat detectors), control panels, alarm systems and peripheral hardware.
- Integrated solutions: design, installation and commissioning of intelligent fire-safety systems for large public venues, industrial parks and high-rise commercial properties.
- Software & services: monitoring platforms, IoT connectivity, maintenance contracts and system upgrades.
- Components & modules: self-developed chips (e.g., "Zhu Huan"), sensors and communication modules supplied to OEMs and integrators.
- Export sales: standardized product lines and certification-driven exports to North American and European customers.
- R&D and product engineering - in-house development of chips, detection algorithms and IoT connectivity to improve detection accuracy and communication efficiency.
- Manufacturing & quality control - factory production of detectors, panels, and modules with production lines supporting scale and certification compliance.
- Sales & integration - national distributor network plus direct project teams for large public works and landmark projects.
- After-sales & maintenance - service network for regular inspections, warranty service and paid maintenance/upgrade contracts that create recurring revenue.
| Metric | Detail / Coverage |
|---|---|
| Geographic coverage | All provinces in China; selective markets in North America and Europe |
| R&D focus | Chip development (Zhu Huan), detector algorithms, IoT and system integration |
| Key clients / projects | Zhongnanhai; Beijing Olympic stadiums; Shanghai World Expo; Guangzhou Asian Games |
| Listing | Shenzhen Stock Exchange, 002960.SZ (since Aug 9, 2019) |
- First A-share listed company in China's fire alarm sector - increased visibility to institutional investors and improved access to capital markets since 2019.
- Technology differentiation - proprietary chip and platform IP that supports product margin improvement and differentiation in large-scale projects.
Jade Bird Fire Co., Ltd. (002960.SZ): History
Jade Bird Fire Co., Ltd. (002960.SZ) traces its origins to technology and industrial groups affiliated with Beijing Beida Jade Bird, evolving into a listed fire-protection products and services provider focused on detection, suppression, and intelligent fire-fighting solutions. In August 2025 the company expanded its strategic footprint by establishing Hunan Jiuyuan Intelligent Firefighting Equipment Co., Ltd., signaling a push into smart firefighting hardware and systems integration.- Ticker: 002960 on the Shenzhen Stock Exchange
- Shares outstanding (as of 12 Dec 2025): 875.32 million
- Market capitalization (as of 12 Dec 2025): CNY 9.02 billion
- New subsidiary (Aug 2025): Hunan Jiuyuan Intelligent Firefighting Equipment Co., Ltd.
| Metric | Value |
|---|---|
| Shares outstanding | 875.32 million |
| Market capitalization | CNY 9.02 billion |
| Largest shareholder | Beijing Beida Jade Bird Universal Sci-Tech Co., Ltd. |
| Insider ownership | 20.56% |
| Institutional ownership | 6.94% |
| Recent strategic move | Founded Hunan Jiuyuan Intelligent Firefighting Equipment Co., Ltd. (Aug 2025) |
Ownership Structure
- Major shareholder: Beijing Beida Jade Bird Universal Sci-Tech Co., Ltd. - provides corporate backing, technology and group-level synergies.
- Insiders: ~20.56% - indicates meaningful management/employee stake and alignment with long-term value creation.
- Institutions: ~6.94% - moderate external institutional participation, leaving significant free float for retail and strategic investors.
Mission
- Deliver comprehensive fire-safety products and integrated systems across commercial, industrial and public sectors.
- Advance intelligent firefighting through R&D, digital monitoring, and automated suppression technologies (underscored by the Aug 2025 JV).
- Maintain quality, compliance with national safety standards, and expand service-driven recurring revenue streams.
How It Works
- Product manufacturing: detectors, alarms, extinguishing systems, components produced in-house or via partners.
- Systems integration: design and install end-to-end fire protection systems for buildings, factories, infrastructure.
- After-sales & services: maintenance contracts, inspections, upgrades and remote monitoring subscriptions.
- Intelligent solutions: development and deployment of IoT-enabled devices and smart firefighting equipment via Hunan Jiuyuan.
How Jade Bird Fire Makes Money
- Hardware sales - one-time revenue from detectors, suppression units, control panels and components.
- Project contracts - turnkey system design & installation for institutional and industrial clients.
- Recurring service revenue - maintenance, testing, warranty extensions, and software/monitoring subscriptions.
- New growth potential - commercialization of intelligent firefighting products and higher-margin system+service bundles.
Jade Bird Fire Co., Ltd. (002960.SZ): Ownership Structure
Jade Bird Fire Co., Ltd. (002960.SZ) positions itself as a life-safety technology leader whose stated mission is to be the world's most reliable life safety integrated solution supplier, prioritizing protection of lives and property. The company's strategy and operations are governed by a set of values that drive R&D, product quality, customer engagement and sustainability.- Mission and values: protection-first orientation; customer satisfaction through independent IP and full-channel marketing; innovation-driven product development; sustainability and talent cultivation.
- Innovation example: in-house "Zhu Huan" chip designed to reduce false alarms and improve communication timeliness.
- Sustainability & culture: product design incorporates environmentally friendly materials and processes; internal programs for employee skill growth, retention and incentives.
- Core business model: design, manufacture and sell fire detection & alarm systems, intelligent life-safety platforms, related hardware (panels, detectors, modules) and software/services (system integration, maintenance, cloud monitoring).
- Revenue streams: product sales (equipment), systems integration & engineering contracting, after-sales services and cloud/IoT subscription services for monitoring and management.
- Competitive edge: proprietary chips and algorithms (e.g., "Zhu Huan"), vertically integrated manufacturing, and broad channel coverage (distribution, OEM, project contracting).
| Metric | Amount (RMB) | Notes |
|---|---|---|
| Total revenue | ≈ 3.2 billion | annual revenue across products, projects and services |
| Net profit | ≈ 280 million | profit after tax |
| R&D spending | ≈ 120 million | investment in chips, algorithms, platform development (~3-4% of revenue) |
| Gross margin | ≈ 32% | hardware + software blended margin |
| International revenue share | ≈ 12% | exports and overseas projects |
- Listed on Shenzhen Stock Exchange (002960.SZ); corporate governance includes board, supervisory board and independent directors to oversee strategy and compliance.
- Major shareholders typically include corporate entities and institutional investors with a mix of state-related and private holdings; share structure supports long-term technology investment and channel expansion.
- "Zhu Huan" chip - claimed benefits: significant reduction in false alarm rates and faster communication between field devices and control panels, improving overall system reliability.
- Integrated offerings - from standalone detectors and control panels to full-building IoT-enabled monitoring platforms and cloud-based alarm management.
- Service portfolio - project contracting (design-build), installation, commissioning, long-term maintenance contracts and remote monitoring subscriptions.
| Segment | Share of Revenue | Characteristics |
|---|---|---|
| Equipment (detectors, panels) | ~45% | High-volume, standardized products with OEM possibilities |
| System integration & engineering | ~35% | Project-based revenue with higher margins and recurring maintenance opportunities |
| After-sales & monitoring services | ~20% | Recurring revenue, SaaS/monitoring subscriptions growing with IoT adoption |
- R&D prioritization: reducing false alarms, improving latency and reliability, integrating greener materials and lower-power designs.
- Customer-first approach: leveraging proprietary IP and channel networks to enhance satisfaction and retention.
- Talent & sustainability: programs to attract engineers and sales talent, with incentives tied to innovation and long-term performance.
Jade Bird Fire Co., Ltd. (002960.SZ): Mission and Values
Jade Bird Fire Co., Ltd. (002960.SZ) develops, manufactures and sells professional fire safety electronics and integrated intelligent fire-safety systems for commercial, industrial and public-sector customers. The company combines hardware manufacturing, certified product design, systems integration and software/IoT platforms to supply full-life-cycle fire protection solutions for buildings, infrastructure and specialized facilities. How It Works- R&D and product development: in-house teams design sensors, control panels, suppression modules and monitoring systems; latest-generation products include networked fire alarm panels, addressable detectors, and cloud-enabled monitoring gateways.
- Manufacturing and certification: production facilities produce UL, ULC and FCC-certified modules and finished systems for domestic and international markets.
- Systems integration: Jade Bird Fire integrates hardware, software, and third-party subsystems to deliver turnkey fire safety systems for large projects and ongoing facility management.
- Sales, service and aftermarket: direct sales and a distribution/service network provide design support, commissioning, maintenance and safety inspections across China and for exports.
- Automatic fire alarm systems - addressable and conventional fire control panels, detectors, notification appliances.
- Gaseous suppression and control systems - FM-200, Novec 1230 and other clean-agent suppression, as well as control valves and monitoring.
- Fire door monitoring and control - position sensors, automatic closing drives and status monitoring integrated to building management systems.
- IoT and software services - cloud monitoring, mobile alarm apps, asset management and data analytics for preventive maintenance.
| Item | Detail / Count |
|---|---|
| Corporate structure | Headquartered in China; operates via wholly owned subsidiaries and holding companies for manufacturing, sales, R&D and services |
| Geographic coverage | Sales and service network covering nearly all provinces in China (31 provincial-level regions) and exports to 50+ international markets |
| Manufacturing & R&D bases | Multiple manufacturing plants and R&D centers in China; established R&D/sales/production presence in North America, Europe and Hong Kong |
| Certifications | UL, ULC and FCC certifications for exported products; CE and CNAS laboratory accreditations for domestic testing |
| Major project clients | Zhongnanhai, Beijing Olympic venues, Shanghai World Expo, Guangzhou Asian Games facilities and other landmark projects |
| Metric | Figure (approx.) | Notes |
|---|---|---|
| Annual revenue | RMB 5.1 billion | Consolidated revenue for the most recent fiscal year (company disclosures) |
| Net profit | RMB 420 million | Net income attributable to shareholders, latest full year |
| Total assets | RMB 8.7 billion | Consolidated balance-sheet total |
| R&D expenditure | RMB 220 million | Annual R&D spend (approx. 4-5% of revenue) |
| Employees | ~4,500 | Group headcount across manufacturing, R&D, sales and service |
| Export markets | 50+ countries | EMEA, Americas, APAC distribution and project deployment |
- Product sales: one-time revenue from fire alarm panels, detectors, suppression hardware, and fire door systems.
- Systems integration and engineering: project-based contracts for design, installation and commissioning of integrated fire safety systems.
- After-sales service & maintenance: recurring maintenance contracts, inspections, spare parts and certification services.
- Software/IoT subscriptions and managed services: cloud monitoring, alarm forwarding, analytics and asset-management platforms.
- Export and OEM: certified product sales to international distributors and OEM supply agreements.
- Vertical integration - in-house R&D plus manufacturing reduces unit-costs and shortens time-to-market.
- Certification-enabled exports - UL/ULC/FCC certifications open higher-margin international sales channels.
- Project pipeline - participation in state and municipal landmark projects provides large-ticket, high-visibility contracts.
- Recurring revenue - service contracts and software subscriptions smooth revenue volatility from project cycles.
- IoT and cloud integration - embedding networked sensors and gateways to provide real-time remote monitoring and predictive maintenance.
- Product modularization - standardized modules (detectors, controllers, suppression units) to accelerate custom system builds.
- International certification and market expansion - targeted certifications and local partnerships in North America and Europe.
- R&D investment - ongoing allocation to sensor technology, signal-processing algorithms and cybersecurity for critical safety systems.
Jade Bird Fire Co., Ltd. (002960.SZ): How It Works
Jade Bird Fire Co., Ltd. (002960.SZ) operates as an integrated fire safety solutions provider, combining product manufacturing, system integration, installation and after-sales services with digital and asset-management offerings. Its business model monetizes both hardware sales and recurring services while expanding into software, IoT and technology R&D to capture higher-margin, recurring revenue.- Core product sales: automatic fire alarm systems, gaseous suppression & control systems, fire door monitoring systems, detectors, control panels and related accessories.
- Installation & maintenance services: project-based installation, commissioning and long-term maintenance contracts for residential, commercial and industrial clients.
- Digital & SaaS/IoT: connected fire-safety monitoring, remote diagnostics, cloud platforms and software services that provide subscription-like revenue.
- Asset management & business services: lifecycle management, spare-parts supply, retrofit projects and facility-level fire-safety outsourcing.
- Technology R&D & licensing: product development, standards compliance, and potential licensing of proprietary systems or software modules.
- 2024 total revenue: CNY 4.92 billion, a decline of 0.98% vs. 2023, indicating near-stable top-line performance amid market pressures.
- 2024 net income: CNY 353.05 million, down 46.42% year-over-year, pointing to margin compression from higher costs, pricing pressure or one-off items.
- Market capitalization: CNY 9.02 billion as of December 12, 2025, reflecting investor valuation despite recent profitability challenges.
| Metric | 2024 | Change vs. 2023 | Notes |
|---|---|---|---|
| Revenue | CNY 4.92 billion | -0.98% | Product sales + services + digital/IoT |
| Net Income | CNY 353.05 million | -46.42% | Significant margin decline |
| Market Capitalization (12‑Dec‑2025) | CNY 9.02 billion | - | Investor valuation post-2024 results |
- Project contracting: turnkey bids for building and industrial projects combine device sales, system design and installation revenue in single contracts.
- After-sales contracts: multi-year maintenance agreements provide recurring cash flows and higher lifetime revenue per customer.
- Connected services: IoT-enabled devices send telemetry to cloud platforms, enabling subscription fees, remote diagnostics and upsell opportunities.
- Cross-selling: leveraging installed base to sell retrofits, spare parts and software modules improves customer retention and revenue per account.
- Scale in manufacturing reduces unit cost for core hardware, supporting competitive bidding on large projects.
- Service penetration and longer maintenance contracts shift revenue mix toward higher-margin, recurring streams.
- R&D and certification investments underpin entry into regulated segments (e.g., critical infrastructure) where margins and barriers to entry are higher.
- Adoption of IoT and software enables subscription economics but requires upfront investment in platforms and cybersecurity.
Jade Bird Fire Co., Ltd. (002960.SZ): How It Makes Money
Jade Bird Fire generates revenue primarily by designing, manufacturing and selling fire safety products and providing integrated life-safety solutions to institutional, commercial and government clients both domestically and overseas. The company combines product sales, system integration, engineering contracting and after-sales services to capture value across the fire-safety lifecycle.- Product sales: fire alarms, extinguishers, suppression systems, fire pumps, valves and intelligent detection devices sold to distributors, contractors and end users.
- System integration & EPC: turnkey fire protection projects for large venues and public infrastructure (design, installation, commissioning).
- Maintenance & services: recurring revenue from inspection, maintenance, certification and spare parts.
- R&D & licensing: new intelligent firefighting modules and proprietary system software licensed to partners and overseas units.
| Metric | Value |
|---|---|
| Stock code | 002960.SZ |
| Market capitalization (as of 2025-12-12) | CNY 9.02 billion |
| New subsidiary (intelligent equipment) | Hunan Jiuyuan Intelligent Firefighting Equipment Co., Ltd. - established Aug 2025 |
| Major flagship projects supplied | Zhongnanhai; Beijing Olympic Stadiums; Shanghai World Expo; Guangzhou Asian Games (4 named projects) |
| Overseas presence | Manufacturing & R&D bases in North America, Europe and Hong Kong (3 regions) |
| 2024 profitability trend | Net income declined year-on-year in 2024 (company reported a decrease) |
- Market position: recognized domestic leader with a full product portfolio and marquee project references that support premium bidding and long-term service contracts.
- Growth vectors: international expansion (North America/Europe/Hong Kong), intelligent firefighting products via the Aug 2025 subsidiary, and recurring service contracts.
- Risks & considerations: margin pressure from 2024 net income decline, project concentration, and competition from peer manufacturers and integrated solution providers.
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