Mission Statement, Vision, & Core Values (2026) of Jade Bird Fire Co., Ltd.

From its Beijing headquarters to multiple advanced manufacturing facilities, Jade Bird Fire Co., Ltd. (002960.SZ) has grown since its founding in 2001 into a powerhouse of professional fire safety electronics-employing over 5,500 people and delivering automatic fire alarm systems, gaseous suppression and control systems, fire door monitoring, and wireless WAN fire safety solutions for high-profile clients like Zhongnanhai and several Olympic Games; guided by a mission centered on safety, innovation, and sustainability, the company pairs ISO 9001-aligned quality controls with a pledge to reduce environmental impact (achieving a 30% cut in manufacturing greenhouse gas emissions in 2023) while reporting a market capitalization of about CNY 9.47 billion as of late 2025-evidence of its strategic investments in R&D, 24/7 customer commitment, and a documented 100% internal audit compliance rate that together aim to propel Jade Bird toward its vision of global leadership in fire protection.}

Jade Bird Fire Co., Ltd. (002960.SZ) - Intro

• Founded: 2001
• Headquarters: Beijing, China
• Employees: >5,500
• Market capitalization (late 2025): ≈ CNY 9.47 billion

• Protect life and property through reliable, intelligent fire safety solutions tailored for critical infrastructures and public spaces.
• Continuously advance detection, suppression, and systems integration to minimize false alarms and response times.

• To be the domestic and global benchmark for integrated intelligent fire safety systems, trusted by government, public, and private sectors.
• Scale technology adoption across smart cities and critical facilities, driving higher safety standards through connectivity and data‑driven prevention.

• Safety first - engineering decisions prioritize human life and system reliability.
• Innovation - sustained investment in R&D to maintain leadership in detection, suppression, and system networking.
• Quality & compliance - meeting rigorous standards required by high‑security clients (e.g., state complexes, Olympic venues).
• Service excellence - end‑to‑end project capability from design to long‑term maintenance.
• Integrity - transparent partnerships with clients, regulators, and supply chain stakeholders.

• Maintain and expand market share in institutional & national projects through proven track record (Zhongnanhai; Olympic deployments).
• Leverage multiple advanced manufacturing sites to support scalable production capacity and reduce lead times for large projects.
• Strengthen intelligent systems (wireless WAN, integrated monitoring) to capture recurring revenue from service contracts and system upgrades.

Jade Bird Fire Co., Ltd. (002960.SZ) - Overview

• Safety: Aim for zero incidents through reliable products, rigorous quality control, and comprehensive after-sales support.
• Innovation: Continuous R&D to develop state-of-the-art fire detection, suppression, and integrated monitoring systems; prioritize smart, connected solutions.
• Sustainability: Adoption of environmentally friendly materials and processes, waste reduction, and lower lifecycle emissions in product design.

• R&D and capital allocation: Strategic reinvestment into R&D, factory automation, and testing laboratories to shorten product development cycles and improve yield rates.
• Quality assurance: Multi-stage testing, supplier qualification programs, and compliance with national and international standards to support the zero-incident objective.
• Market deployment: Focus on integrated solutions (hardware + software + services) to increase recurring revenue from maintenance and monitoring contracts.

• Investment in smart manufacturing and digital quality control to reduce defects and compliance risk.
• Cross-functional innovation teams to translate field feedback into product upgrades and new product lines.
• Sustainability initiatives tied to procurement standards, material selection, and end-of-life recycling programs.

Jade Bird Fire Co., Ltd. (002960.SZ) - Mission Statement

• Deliver comprehensive fire safety systems spanning detection, suppression, extinguishing agents and integrated monitoring.
• Continuously invest in R&D to commercialize next-generation, environmentally friendly fire suppression technologies.
• Expand international reach via strategic partnerships, exports and compliance with global safety standards (EN, NFPA, ISO).
• Maintain operational excellence with quality certifications and robust after-sales service networks.
• Prioritize sustainability by reducing greenhouse gas impact of suppression agents and improving energy efficiency in manufacturing.

• Customer segments: heavy industry, utilities, petrochemical, commercial real estate, mass residential developments.
• Service model: product sales, system integration, maintenance contracts, training and certification services.
• Quality & compliance: ISO 9001, ISO 14001, local and international fire safety approvals.

• Technology leadership: accelerate development of low-GWP (global warming potential) extinguishing agents, smart IoT-enabled detectors and AI-driven monitoring platforms.
• Global standards: obtain/expand certifications for EU, North America and Asia-Pacific markets to enable large-scale international projects.
• Partnerships: collaborate with engineering firms, insurers and international safety bodies to design integrated fire-resilient solutions.
• Sustainability: phase in eco-friendly production processes, circular economy practices for product end-of-life and carbon-reduction targets.

• Annual revenue growth target: 12-18% in developed overseas markets.
• R&D intensity target: ≥4% of revenue within three years.
• Export revenue share target: ≥35% by expanding aftermarket service offerings abroad.
• Sustainability targets: reduction of manufacturing CO2 intensity by 25% and transition to low-GWP agents across 60% of product lines by 2030.

Jade Bird Fire Co., Ltd. (002960.SZ) - Vision Statement

Jade Bird Fire envisions becoming the global benchmark for integrated fire safety solutions - leading in technology, reliability, and sustainability while protecting lives, assets, and critical infrastructure worldwide.

• Global leadership in intelligent fire detection and suppression systems by 2030.
• Carbon-neutral manufacturing operations by 2040, with interim targets aligned to science-based pathways.
• Customer-first service excellence with zero critical safety incidents across installed base.

Core Values

• Innovation - continuous improvement and development of advanced fire safety technologies, with R&D investment at approximately 5% of annual revenue (RMB 210 million in 2023).
• Quality - adherence to stringent quality control standards aligned with ISO 9001 certification and daily production defect rates below 0.2% in 2023.
• Customer commitment - 24/7 support line, a formal loyalty program covering >120,000 registered customers, and a Net Promoter Score (NPS) of 62 in 2023.
• Sustainability - 30% reduction in greenhouse gas emissions from manufacturing processes in 2023 versus 2019 baseline; ongoing investments in energy efficiency and electrification.
• Integrity - strict code of ethics and a 100% compliance rate in internal audits conducted in 2023, with zero material regulatory violations reported.

How Core Values Translate into Action

• Product roadmaps tied to R&D KPIs: time-to-market reduced by 18% from 2021-2023 through agile development and modular platform design.
• Quality management: end-to-end traceability in production lines, supplier audits covering 95% of procurement spend.
• Customer programs: preventive maintenance subscriptions with 98% renewal rate among large accounts.
• Sustainability investments: LED retrofit and rooftop solar projects reduced energy intensity by 22% in 2023.
• Governance and ethics: annual employee ethics training with 100% staff completion in 2023.

Further context and corporate history can be found here: Jade Bird Fire Co., Ltd.: History, Ownership, Mission, How It Works & Makes Money