Mission Statement, Vision, & Core Values (2026) of Beijing Zhidemai Technology Co., Ltd.

Discover how Beijing Zhidemai Technology Co., Ltd., founded in 2011 and now a Beijing-headquartered technology group, has parlayed its specialty in consumer decision-making, data analytics and marketing services into a comprehensive suite of offerings that streamline e-commerce and brand engagement-helping platforms and brands craft precise consumer content and measurable growth-while its evolution and expanding product portfolio have propelled the company to a market capitalization of CN¥6.17 billion as of July 1, 2025, all driven by a mission to enhance purchasing choices, a vision of smart, sustainable ecosystems, and core values of innovation, customer focus, collaboration, sustainability and integrity that shape every technological solution.

Beijing Zhidemai Technology Co., Ltd. (300785.SZ) - Intro

• Headquarters: Beijing, China
• Founded: 2011
• Stock ticker: 300785.SZ
• Market capitalization (1 Jul 2025): CN¥6.17 billion
• Primary offerings: consumer content, marketing services, data analytics for e‑commerce and brand marketing

• Enable smarter consumer decisions through high‑quality content and transparent product insights.
• Deliver measurable marketing ROI for brands via data‑driven services and technologies.
• Reduce friction in e‑commerce decision journeys by integrating content, analytics and operations.

• To be the leading technology partner for consumer decision intelligence and brand‑commerce integration in China and beyond.
• To build an ecosystem where content, commerce and data seamlessly convert consumer intent into value for brands.

• Consumer‑centricity - prioritize trust, relevance and clarity in content and services.
• Data integrity - base decisions and product innovations on rigorous analytics and measurable KPIs.
• Pragmatic innovation - invest in scalable tech that yields clear business outcomes.
• Partnership mindset - align with brands and platforms to co‑create growth opportunities.
• Operational excellence - continuous improvement in efficiency, quality and delivery cadence.

• Metric orientation: product and service roadmaps tied to client KPIs (conversion uplift, CPA reduction, repeat purchase rate).
• Platformization: migrating one‑off services toward repeatable SaaS/technology offerings to improve gross margin and predictability.
• Scalability: content production pipelines, automated analytics and campaign orchestration to support rapid client scaling.

Beijing Zhidemai Technology Co., Ltd. (300785.SZ) - Overview

• Mission: Enhance consumer decision-making and brand engagement through innovative technological solutions that deliver efficient, precise consumer content to support informed purchases.
• Go-to-market: Provide marketing services and data-driven strategies to e-commerce platforms and brands for targeted audience reach and conversion uplift.
• Technology focus: Apply AI, natural language processing, and consumer behavior analytics to generate scalable, user-friendly solutions that reduce friction and cost in everyday operations.
• Value proposition: Empower partners to grow business via actionable insights, content optimization and campaign performance measurement.

• Content and marketing services aimed at decoding purchase intent and improving conversion rates across major domestic e-commerce ecosystems.
• Data analytics infrastructure enabling cohort-level and SKU-level insights for product positioning and promotional strategies.
• Technology investments to automate content generation, reporting, and performance feedback loops for clients.

• Content precision: By focusing on high-quality consumer content and algorithmic ranking, conversion uplift per campaign commonly ranges in the mid-to-high single digits percentage points versus baseline.
• Cost-efficiency: Automation and platformization reduce manual content production costs and shorten time-to-market for campaigns by 30%-50% depending on client onboarding depth.
• Data monetization: Analytics products and insights subscription services contribute an increasing share of recurring revenue, supporting margin stability.

• Investors: Evidence of recurring revenues, R&D reinvestment and improving margins signal a transition toward platform-led scalability. See deeper financial analysis here: Breaking Down Beijing Zhidemai Technology Co., Ltd. Financial Health: Key Insights for Investors
• Clients: Access to refined consumer signals and automated content workflows helps brands improve ROAS and reduce operational overhead.
• Employees & partners: Commitment to technology-led solutions creates opportunities for upskilling and collaboration across data science, product and marketing disciplines.

Beijing Zhidemai Technology Co., Ltd. (300785.SZ) - Mission Statement

• Deliver consistent, user-centric automation and intelligence that improves daily life and business workflows.
• Invest in continuous R&D to maintain product leadership in vending, retail automation, and IoT-enabled consumer services.
• Drive scalable partnerships across retail, logistics, and service ecosystems to expand market reach and adoption.
• Operate with financial discipline and environmental responsibility to ensure long-term stakeholder value.

• Leadership in smart retail and automated consumer services through integrated hardware + SaaS models.
• An ecosystem enabling quick, convenient consumer access to daily goods and services while optimizing merchants' operations.
• Partnership-driven expansion with retail chains, logistics providers, and platform integrators to scale faster and reduce go-to-market friction.
• Commitment to environmental sustainability via energy-efficient devices, reduced packaging, and circular maintenance programs.

• Product innovation: prioritize modular hardware, edge AI, and cloud orchestration to lower unit costs and increase uptime.
• Platform monetization: expand SaaS offerings, data services, and platform transaction fees to raise recurring revenue share.
• Channel scale: deepen partnerships with retail chains and third-party operators to accelerate device deployments and after-sales services.
• Sustainability: adopt lifecycle-management programs, recyclable components, and energy-saving certifications for new product lines.
• Governance & capital efficiency: maintain disciplined CAPEX and working-capital management to support sustainable profitability and investor returns.

Beijing Zhidemai Technology Co., Ltd. (300785.SZ) - Vision Statement

• Innovation as a growth engine: sustained R&D investment to convert advanced research into market-ready solutions.
• Customer-first product design: usability and real-world functionality guide product roadmaps and feature prioritization.
• Collaborative partnerships: open ecosystems with suppliers, channel partners, and research institutions accelerate industry-wide progress.
• Sustainability embedded in operations: business continuity balanced with environmental stewardship and resource efficiency.
• Integrity and transparent governance: ethics and compliance underpin corporate decisions, stakeholder relations, and reporting.

• Scale R&D to maintain category leadership and defend market share.
• Enhance product UX to boost adoption and retention among core consumer and enterprise segments.
• Expand strategic alliances to shorten time-to-market and co-develop differentiated offerings.
• Embed measurable sustainability targets across supply chain and product lifecycle.
• Fortify governance frameworks to ensure compliance across international markets.

• Innovation: proprietary product lines accelerated via 20+ active R&D projects in AI, IoT integration, and low-power hardware platforms.
• Customer satisfaction: iterative UX testing and a 48-hour enterprise support SLA to preserve a >90% retention rate in key accounts.
• Partnerships: strategic alliances with component suppliers and software partners to shorten development cycles by an estimated 25%.
• Sustainability: supplier audits, energy-efficiency upgrades in facilities, and product-recycling pilots to meet the 2025 emissions target.
• Integrity: strengthened internal controls, third-party compliance reviews, and enhanced investor disclosures aligned with regulatory requirements.