Mission Statement, Vision, & Core Values (2026) of Beijing BDStar Navigation Co., Ltd.

Founded in 2000, Beijing BDStar Navigation Co., Ltd. has grown into a global provider of GNSS products and services-anchored by its dual focus on the Intelligent Location Digital Base (iLDB®) and Microwave Ceramic Components-and driven by a strategic "Cloud + Chip" approach that serves industrial, automotive and consumer markets; the company reinforced that commitment in 2022 by investing approximately RMB 300 million in R&D (about 26% of revenue), achieving a satellite service reliability of 99.9% and earning a customer satisfaction rating of 4.8 out of 5 in 2023 while pursuing a vision to become a ten‑billion RMB navigation group symbolized by its blue‑arch-and‑seven‑stars logo, upholding ISO 9001:2015 standards, delivering 92% customer satisfaction and sub‑2‑hour support response in 2024, and committing to sustainability targets such as a 50% carbon reduction by 2025 and a 75% packaging recycling rate.

Beijing BDStar Navigation Co., Ltd. (002151.SZ) - Intro

• Founded: 2000
• Primary focus: GNSS products, iLDB®, Microwave Ceramic Components
• Strategic tech stack: 'Cloud + Chip' integration for end-to-end positioning
• Target markets: Industrial, automotive, consumer, IoT, surveying & mapping

• Mission: To provide reliable, high-precision positioning and navigation capabilities that empower industries and consumers through integrated GNSS solutions.
• Vision: To be a global leader in intelligent location infrastructure, driving location-aware innovation across sectors via secure, scalable 'Cloud + Chip' platforms.
• Core values:
  • Innovation - sustained R&D and product iteration
  • Quality - robust manufacturing and testing for mission-critical use
  • Customer focus - tailored solutions for industry-specific needs
  • Collaboration - partnerships across ecosystems (chipmakers, cloud providers, auto OEMs)

• iLDB®: integrated digital base for high-precision location services, combining GNSS modules, multi-sensor fusion and cloud correction services.
• Microwave Ceramic Components: materials and components for RF/GNSS modules and high-frequency applications, supporting both in-house modules and ODM/OEM supply.
• Business model: product sales (GNSS modules & components), platform/subscription services (corrections, maps, APIs), and system solutions (automotive positioning, surveying platforms).

• Continuous investment in multi-constellation GNSS receivers (GPS, GLONASS, BeiDou, Galileo) and multi-frequency techniques to improve accuracy and anti-jamming resilience.
• Development of cloud-based real-time correction services (RTK/PPP) and edge-capable chip/firmware enabling low-latency automotive positioning.
• Advanced materials R&D for microwave ceramic components to enhance module performance and yield in mass production.

• Products sold to automotive Tier-1s/OEMs, industrial automation integrators, surveying & mapping firms, and consumer device manufacturers.
• Collaborative ties with chipset vendors, cloud service providers and standards bodies to accelerate adoption of iLDB® and platform services.

• Steady R&D spend as percentage of revenue underlines commitment to product leadership.
• Balanced revenue mix across product sales and recurring services supports margin stability and upsell potential.
• International sales growth indicates success in expanding beyond the domestic market.

Beijing BDStar Navigation Co., Ltd. (002151.SZ) - Overview

Beijing BDStar Navigation Co., Ltd. (002151.SZ) centers its corporate identity on delivering high-quality satellite navigation and location-based solutions that improve operational efficiency across industries, reward stakeholders, and contribute to societal and environmental well-being.

• Mission: Provide customers with satisfactory location-based solutions to contribute to society and requite customers, partners, employees, and investors for better lives.
• Vision: Lead in precise, reliable positioning services that enable smarter industries and safer public services, fostering collaborative advancement with national and international partners.
• Core values: Quality, reliability, innovation, partnership, social responsibility.

Key measurable commitments and outcomes:

• R&D intensity: A sustained high R&D-to-revenue ratio signals prioritization of technological advancement and long-term competitiveness.
• Quality assurance: 99.9% reliability and 4.8/5 satisfaction demonstrate operational excellence and customer-centric service delivery.
• Collaborative growth: Active partnerships with governmental, industrial, and international bodies to refine positioning accuracy and expand applications.

Further context on the company's history, ownership, mission and business model can be found here: Beijing BDStar Navigation Co., Ltd.: History, Ownership, Mission, How It Works & Makes Money

Beijing BDStar Navigation Co., Ltd. (002151.SZ) - Mission Statement

• Deliver high-precision, resilient positioning, navigation, and timing (PNT) products and services for civil, commercial, and government sectors.
• Accelerate BeiDou-enabled industrialization: integrate GNSS chips, modules, receivers, and location intelligence into scalable product lines.
• Drive sustainable growth through R&D leadership, with a focus on microwave ceramic components and system-level navigation solutions.
• Create long-term value for shareholders while being respected by the public, trusted by the state, and honored by employees.

Vision Statement

• Scale to a RMB 10 billion revenue-level navigation group while maintaining high margins through vertical integration of chips, modules, and system solutions.
• Champion the BeiDou Satellite Navigation System's industrial ecosystem by providing turnkey products and enabling downstream services (precision agriculture, timing for finance/telecom, autonomous logistics, smart cities).
• Expand global footprints by exporting iLDB®-enabled solutions and microwave ceramic components to international partners and OEMs.

Strategic Priorities Supporting the Vision

• R&D-led product roadmap: prioritize iLDB® platform development, high-precision GNSS engines, multi-band BeiDou receivers, and microwave ceramic passive components.
• Commercialization & scale: industrialize module production, lower BOM costs through ceramic component manufacturing, and grow recurring service revenues from location intelligence.
• Quality, compliance & national trust: align products with national BeiDou standards and third-party certifications to serve government-critical applications.

Recent Operational & Financial Indicators (selected)

How the Vision Translates into Measurable Targets

• Revenue target: reach or exceed RMB 10,000 million (ten-billion) within the multi-year horizon through organic growth and strategic M&A.
• R&D intensity: sustain R&D spend at ~8-12% of revenue to maintain technological leadership in GNSS and microwave ceramics.
• Product mix: increase proportion of iLDB® platform and services to >30% of total revenue, reducing dependency on hardware-only margins.
• Export growth: grow non-China revenue share from low double digits to 25-35% through targeted international partnerships and OEM agreements.

Branding & Symbolism

Beijing BDStar Navigation Co., Ltd. (002151.SZ) - Vision Statement

• Innovation: continuous R&D to advance GNSS chipsets, receivers, and cloud-enabled services under the "Cloud + Chip" strategy.
• Integrity: adherence to strict quality and compliance frameworks, evidenced by ISO 9001:2015 certification.
• Customer focus: operational KPIs oriented toward rapid support and high satisfaction.
• Sustainability: measurable targets to reduce environmental impact across operations and packaging.
• Partnerships and openness: collaborative approach with industry partners, academic institutions, and respectful competition.

• Customer satisfaction: 92% in 2024, reflecting product reliability and service responsiveness.
• Support responsiveness: average initial response time reduced to under 2 hours through a dedicated customer support initiative.
• Quality management: ISO 9001:2015 certified - a baseline for governance, process control and continual improvement.
• Strategic focus: "Cloud + Chip" integrates cloud services with self-developed GNSS chips to improve positioning accuracy and service scalability.
• Sustainability commitments: target to cut carbon footprint by 50% by 2025 and achieve a 75% recycling rate for product packaging.

• R&D and product roadmap: prioritizes miniaturized, power-efficient GNSS chips and cloud-based correction services to meet industrial, automotive and consumer-grade positioning demands.
• Partnership approach: actively seeks global OEMs, system integrators and research collaborations to scale BeiDou-enabled solutions while maintaining respectful competition.