{"product_id":"mcd-marketing-mix","title":"McDonald's Corporation (MCD): Marketing Mix Analysis [June-2026 Updated]","description":"\u003cp\u003eThis ready-made late 2025 marketing mix analysis gives you a practical, research-based view of Company Name’s product, place, promotion, and price strategy, including its core menu, national snack wrap and upgraded McCrispy rollout, 45,356 locations across 75-plus countries, 95% franchised operations, drive-thru, delivery, kiosk, and app channels, 210 million 90-day active users, \u003cstrong\u003e$37 billion\u003c\/strong\u003e in digital loyalty sales, and value offers such as the Under \u003cstrong\u003e$3\u003c\/strong\u003e Menu and \u003cstrong\u003e$4\u003c\/strong\u003e Breakfast Meal Deal, so you can quickly study how the company balances convenience, brand reach, customer loyalty, regional pricing, and budget-focused demand.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eMcDonald's Corporation - Marketing Mix: Product\u003c\/h2\u003e\n\u003cp\u003eMcDonald's Corporation's product mix is built around a few high-volume categories: burgers, chicken, breakfast, fries, and beverages. That scale matters because McDonald's Corporation reported \u003cstrong\u003e$25.49 billion\u003c\/strong\u003e in revenue in 2023, operated \u003cstrong\u003e41,822\u003c\/strong\u003e restaurants at year-end 2023, and had \u003cstrong\u003e95%\u003c\/strong\u003e of its restaurants franchised, so every product has to be simple, repeatable, and fast to execute.\u003c\/p\u003e\n\n\u003cp\u003eThe core menu is anchored by burgers such as the Big Mac and Quarter Pounder with Cheese, chicken items such as Chicken McNuggets and McChicken, breakfast items such as the Egg McMuffin, hash browns, fries, and beverages ranging from soft drinks to McCafé coffee. This mix matters because it covers all major dayparts: breakfast in the morning, burgers and chicken at lunch and dinner, and beverages and sides that lift the ticket size. The product is not just the sandwich; it is the bundle of food, convenience, speed, and consistent taste that customers expect in thousands of locations.\u003c\/p\u003e\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003cth\u003eProduct area\u003c\/th\u003e\n    \u003cth\u003eExamples\u003c\/th\u003e\n    \u003cth\u003eReal-life product fact\u003c\/th\u003e\n    \u003cth\u003eWhy it matters\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eBurgers\u003c\/td\u003e\n    \u003ctd\u003eBig Mac, Quarter Pounder with Cheese, cheeseburger\u003c\/td\u003e\n    \u003ctd\u003eQuarter Pounder with fresh beef was rolled out in the U.S. in 2018\u003c\/td\u003e\n    \u003ctd\u003eSupports the core lunch and dinner traffic base\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eChicken\u003c\/td\u003e\n    \u003ctd\u003eChicken McNuggets, McChicken, McCrispy\u003c\/td\u003e\n    \u003ctd\u003eChicken is one of the company’s main product lanes in the U.S. and internationally\u003c\/td\u003e\n    \u003ctd\u003eGives the menu a second major protein platform beyond beef\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eBreakfast\u003c\/td\u003e\n    \u003ctd\u003eEgg McMuffin, Sausage McMuffin, hash browns\u003c\/td\u003e\n    \u003ctd\u003eBreakfast remains a distinct daypart in the menu system\u003c\/td\u003e\n    \u003ctd\u003eDrives morning visits and early-day repeat purchases\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eFries and sides\u003c\/td\u003e\n    \u003ctd\u003eWorld Famous Fries, desserts, apple slices\u003c\/td\u003e\n    \u003ctd\u003eFries are one of the company’s most recognizable signature items\u003c\/td\u003e\n    \u003ctd\u003eRaises the average order value and strengthens the meal bundle\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eBeverages\u003c\/td\u003e\n    \u003ctd\u003eSoft drinks, shakes, McCafé coffee, specialty drinks\u003c\/td\u003e\n    \u003ctd\u003eA beverage-focused test concept opened its first location in Bolingbrook, Illinois, in December 2023\u003c\/td\u003e\n    \u003ctd\u003eShows that drinks are a growth lane, not just a side item\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eChicken is a key part of the product strategy because it broadens the menu beyond beef and attracts customers who want a different protein or a lighter feel than a burger. McCrispy sits inside that chicken platform, while older wrap-style items such as Snack Wrap show how chicken formats can create strong customer interest even when they are not part of the standard U.S. core menu. In product terms, this matters because chicken gives McDonald's Corporation another way to compete for lunch and dinner visits without changing the basic operating model. A simple chicken sandwich or nugget line is easier to produce at scale than a complicated restaurant menu.\u003c\/p\u003e\n\n\u003cp\u003eThe freshness and prep-quality push is visible in how McDonald's Corporation handles beef, assembly, and kitchen flow. The Quarter Pounder with fresh beef in the U.S. is the clearest example of a product upgrade aimed at better taste and texture. Made-to-order preparation also matters because it changes the product from a pre-made item into a fresher meal experience. For a system with \u003cstrong\u003e41,822\u003c\/strong\u003e restaurants, product quality has to be built into the process itself. If preparation is too complex, speed falls and consistency weakens. If it is too simple, customers may see the product as lower quality. The company’s product design sits between those two pressures.\u003c\/p\u003e\n\n\u003cp\u003eDigital ordering and loyalty now sit inside the product experience instead of outside it. The app, mobile order and pay, kiosk ordering, and rewards programs all change how customers buy the food, customize it, and come back again. This matters because the product is no longer only the sandwich or the fries; it is also the ordering journey. A customer can save favorites, earn points, and receive targeted offers, which makes repeat purchasing more likely. In practice, digital tools support product visibility, faster reordering, and better menu testing because the company can see what customers tap, buy, and repeat.\u003c\/p\u003e\n\n\u003cul class=\"lst_crct\"\u003e\n  \u003cli\u003e\n\u003cstrong\u003e2023 revenue: $25.49 billion\u003c\/strong\u003e, which shows the scale behind product execution.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e41,822\u003c\/strong\u003e restaurants at year-end 2023, which makes menu simplicity essential.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e95%\u003c\/strong\u003e franchised restaurants, which means products must work across a very large operator base.\u003c\/li\u003e\n  \u003cli\u003eQuarter Pounder with fresh beef rolled out in the U.S. in \u003cstrong\u003e2018\u003c\/strong\u003e.\u003c\/li\u003e\n  \u003cli\u003eThe first beverage-focused test location opened in Bolingbrook, Illinois, in \u003cstrong\u003eDecember 2023\u003c\/strong\u003e.\u003c\/li\u003e\n  \u003cli\u003eDigital ordering and loyalty make the app part of the product, not just a sales channel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003ch2\u003eMcDonald's Corporation - Marketing Mix: Place\u003c\/h2\u003e\n\u003cp\u003eMcDonald's Corporation's place strategy is built on a franchise-heavy restaurant network, broad geographic reach, and multiple access points for ordering and pickup. The model centers on restaurants, drive-thrus, delivery, kiosks, and app ordering.\u003c\/p\u003e\n\u003cp\u003eMcDonald's Corporation had \u003cstrong\u003e43,477\u003c\/strong\u003e restaurants at the end of 2024, and about \u003cstrong\u003e95%\u003c\/strong\u003e of them were franchised. The remaining \u003cstrong\u003e5%\u003c\/strong\u003e were company-operated. That mix matters because franchisees handle most local market execution while the company keeps a smaller direct operating base.\u003c\/p\u003e\n\u003cp\u003eMcDonald's Corporation operates in more than \u003cstrong\u003e100\u003c\/strong\u003e countries. The company has also identified \u003cstrong\u003e27,000\u003c\/strong\u003e drive-thrus for multi-lane upgrades, which is a direct place investment aimed at higher throughput and faster service.\u003c\/p\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003ePlace element\u003c\/th\u003e\n\u003cth\u003eReal-life number\u003c\/th\u003e\n\u003cth\u003eDistribution role\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSystemwide restaurants\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e43,477\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eShows the scale of physical customer access\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchised restaurants\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e95%\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePlaces most customer access in local franchise hands\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompany-operated restaurants\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e5%\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eGives McDonald's Corporation direct control over a smaller share of the network\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountry footprint\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e100+\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSupports wide market availability across regions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDrive-thrus targeted for multi-lane upgrades\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e27,000\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eImproves vehicle-based access and order capacity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eDrive-thru is one of the most important place channels because it gives customers fast access without leaving the vehicle. Kiosks add self-service ordering inside restaurants. Delivery extends access beyond the store. App ordering connects mobile demand to nearby restaurants and pickup points.\u003c\/p\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003ePlace function\u003c\/th\u003e\n\u003cth\u003eBusiness effect\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDrive-thru\u003c\/td\u003e\n\u003ctd\u003eVehicle-based ordering and pickup\u003c\/td\u003e\n\u003ctd\u003eSupports speed and convenience\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery\u003c\/td\u003e\n\u003ctd\u003eOff-premise access\u003c\/td\u003e\n\u003ctd\u003eReaches customers away from restaurants\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKiosks\u003c\/td\u003e\n\u003ctd\u003eIn-store self-service ordering\u003c\/td\u003e\n\u003ctd\u003eReduces dependence on the front counter\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp ordering\u003c\/td\u003e\n\u003ctd\u003eDigital order entry and pickup coordination\u003c\/td\u003e\n\u003ctd\u003eConnects digital demand to the restaurant network\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e95%\u003c\/strong\u003e franchised restaurant base\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5%\u003c\/strong\u003e company-operated restaurant base\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e43,477\u003c\/strong\u003e restaurants in the system at year-end 2024\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100+\u003c\/strong\u003e countries in the operating footprint\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e27,000\u003c\/strong\u003e drive-thrus slated for multi-lane upgrades\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe place mix is built around high-frequency access and short travel time. That is why McDonald's Corporation relies on dense restaurant coverage, vehicle-based service, and digital ordering rather than a single distribution channel.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eMcDonald's Corporation - Marketing Mix: Promotion\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e210 million\u003c\/strong\u003e 90-day active users and \u003cstrong\u003e$37 billion\u003c\/strong\u003e in digital loyalty sales in \u003cstrong\u003e2025\u003c\/strong\u003e show that promotion is tied to repeat visits, app use, and delivery-linked ordering.\u003c\/p\u003e\n\u003cp\u003eMcValue centers everyday value, while digital loyalty, delivery, AI drive-thru, and kiosk tools support faster ordering and more frequent purchases.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePromotion item\u003c\/td\u003e\n\u003ctd\u003eReal-life number\u003c\/td\u003e\n\u003ctd\u003eLate-2025 data point\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMcValue\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$5\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eValue offer tier\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMcValue add-on\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$1\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eValue offer tier\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty app\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e210 million\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e90-day active users\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital loyalty sales\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$37 billion\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e2025\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital loyalty sales per 90-day active user\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$176.19\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003e$37,000,000,000\u003c\/strong\u003e ÷ \u003cstrong\u003e210,000,000\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp\u003eMcValue keeps the message on everyday affordability with \u003cstrong\u003e$5\u003c\/strong\u003e and \u003cstrong\u003e$1\u003c\/strong\u003e price points. That kind of promotion matters because it gives customers a simple reason to buy now instead of waiting.\u003c\/p\u003e\n\u003cp\u003eThe loyalty app reached \u003cstrong\u003e210 million\u003c\/strong\u003e 90-day active users, which makes the app a major promotion channel rather than just a digital tool. The scale of that base helps push offers, rewards, and repeat ordering through a single customer touchpoint.\u003c\/p\u003e\n\u003cp\u003eDigital loyalty sales totaled \u003cstrong\u003e$37 billion\u003c\/strong\u003e in \u003cstrong\u003e2025\u003c\/strong\u003e. That level of sales shows that loyalty-led promotion is tied to real transaction volume, not only awareness.\u003c\/p\u003e\n\u003cp\u003ePromotion also depends on digital, loyalty, and delivery execution. AI drive-thru tools and kiosk tools support faster ordering by reducing friction at the point of sale.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMcValue: \u003cstrong\u003e$5\u003c\/strong\u003e and \u003cstrong\u003e$1\u003c\/strong\u003e value messaging.\u003c\/li\u003e\n\u003cli\u003eLoyalty app: \u003cstrong\u003e210 million\u003c\/strong\u003e 90-day active users.\u003c\/li\u003e\n\u003cli\u003eDigital loyalty sales: \u003cstrong\u003e$37 billion\u003c\/strong\u003e in \u003cstrong\u003e2025\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eDigital loyalty sales per 90-day active user: \u003cstrong\u003e$176.19\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eOrdering tools: AI drive-thru and kiosk systems.\u003c\/li\u003e\n\u003cli\u003ePromotion focus: digital, loyalty, and delivery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003ch2\u003eMcDonald's Corporation - Marketing Mix: Price\u003c\/h2\u003e\n\u003cp\u003eMcDonald's Corporation uses \u003cstrong\u003e$3\u003c\/strong\u003e, \u003cstrong\u003e$4\u003c\/strong\u003e, and \u003cstrong\u003e$0.05\u003c\/strong\u003e price points to keep value traffic moving, while a \u003cstrong\u003e95%\u003c\/strong\u003e franchised system creates local price differences inside a global network of \u003cstrong\u003e43,477\u003c\/strong\u003e restaurants at year-end \u003cstrong\u003e2024\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMcValue Under $3 Menu:\u003c\/strong\u003e the lowest advertised value tier stays below \u003cstrong\u003e$3\u003c\/strong\u003e, which keeps the entry price in a low-cash-out band for budget-sensitive customers.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e$4 Breakfast Meal Deal:\u003c\/strong\u003e the \u003cstrong\u003e$4\u003c\/strong\u003e morning deal gives breakfast a fixed price point that is easy to compare against other fast-food breakfast bundles.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFranchise pricing guidelines:\u003c\/strong\u003e with \u003cstrong\u003e43,477\u003c\/strong\u003e restaurants and \u003cstrong\u003e95%\u003c\/strong\u003e franchised ownership, local operators need systemwide price guidance so the same \u003cstrong\u003e$3\u003c\/strong\u003e and \u003cstrong\u003e$4\u003c\/strong\u003e offers stay consistent across regions.\u003c\/p\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePrice element\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eReal-life amount\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003ePricing role\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMcValue Under $3 Menu\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$3\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLowest value tier\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBreakfast Meal Deal\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$4\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMorning value bundle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal restaurant count\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e43,477\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYear-end 2024 footprint\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchised share\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e95%\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLocal price setting inside corporate rules\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCanada cash rounding\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$0.05\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCash totals rounded after penny withdrawal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePenny face value\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$0.01\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSmallest coin value removed from cash use in Canada\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e$3\u003c\/strong\u003e entry price\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$4\u003c\/strong\u003e breakfast price point\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e95%\u003c\/strong\u003e franchised pricing structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e43,477\u003c\/strong\u003e restaurants\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$0.05\u003c\/strong\u003e cash rounding in Canada\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2013\u003c\/strong\u003e penny withdrawal in Canada\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePenny phase-out:\u003c\/strong\u003e Canada stopped minting the \u003cstrong\u003e$0.01\u003c\/strong\u003e penny in \u003cstrong\u003e2013\u003c\/strong\u003e, and cash totals are rounded to the nearest \u003cstrong\u003e$0.05\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eValue pricing:\u003c\/strong\u003e the \u003cstrong\u003e$3\u003c\/strong\u003e and \u003cstrong\u003e$4\u003c\/strong\u003e tiers keep menu checks low and make the brand more accessible when customers are watching cash spending.\u003c\/p\u003e","brand":"dcf.fm","offers":[{"title":"Default Title","offer_id":44602232602773,"sku":"mcd-marketing-mix","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5189\/0837\/files\/mcd-marketing-mix.png?v=1740194069","url":"https:\/\/dcf-analysis.com\/products\/mcd-marketing-mix","provider":"AI-Powered Discounted Cash Flow Model Templates","version":"1.0","type":"link"}