{"product_id":"itw-marketing-mix","title":"Illinois Tool Works Inc. (ITW): Marketing Mix Analysis [June-2026 Updated]","description":"\u003cp\u003eThis ready-made analysis gives you a practical late-2025 view of Illinois Tool Works Inc., showing how its \u003cstrong\u003eseven-segment\u003c\/strong\u003e industrial portfolio, new products like Teks, Cobra+, IFS, SubArc, Hercules, and Miller Electric battery and camera offerings support OEM, aftermarket, service, and construction customers across North America, Asia-Pacific, and Europe. You’ll also learn how decentralized local-to-market distribution, Customer-Back Innovation, 80\/20 Front-to-Back messaging, tariff-driven pricing actions, a \u003cstrong\u003e26.3%\u003c\/strong\u003e operating margin, \u003cstrong\u003e2026\u003c\/strong\u003e guidance, and a \u003cstrong\u003e$6.44\u003c\/strong\u003e annualized dividend shape brand position, market reach, and pricing discipline.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eIllinois Tool Works Inc. - Marketing Mix: Product\u003c\/h2\u003e\n\u003cp\u003eIllinois Tool Works Inc. sells a \u003cstrong\u003e7\u003c\/strong\u003e-segment engineered industrial product portfolio built around application-specific hardware, consumables, and equipment. The mix is designed for customers that need fit, durability, repeatability, and replacement parts, not one-time consumer purchases.\u003c\/p\u003e\n\n\u003cp\u003eThe portfolio covers Automotive OEM, Food Equipment, Welding, Construction Products, Test \u0026amp; Measurement and Electronics, Polymers \u0026amp; Fluids, and Specialty Products. That matters because it spreads product exposure across several industrial end markets and supports installed-base sales after the first equipment sale.\u003c\/p\u003e\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003cth\u003ePortfolio area\u003c\/th\u003e\n    \u003cth\u003eProduct offer\u003c\/th\u003e\n    \u003cth\u003eCustomer use\u003c\/th\u003e\n    \u003cth\u003eProduct role\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eAutomotive OEM\u003c\/td\u003e\n    \u003ctd\u003eEngineered joining and fastening products\u003c\/td\u003e\n    \u003ctd\u003eVehicle assembly\u003c\/td\u003e\n    \u003ctd\u003eSupports OEM build schedules\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eFood Equipment\u003c\/td\u003e\n    \u003ctd\u003eCommercial foodservice equipment\u003c\/td\u003e\n    \u003ctd\u003eCooking, preparation, and service\u003c\/td\u003e\n    \u003ctd\u003eSupports installed equipment and replacement demand\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eTest \u0026amp; Measurement and Electronics\u003c\/td\u003e\n    \u003ctd\u003eIndustrial measurement and electronic products\u003c\/td\u003e\n    \u003ctd\u003eTesting, verification, and process control\u003c\/td\u003e\n    \u003ctd\u003eSupports quality checks and production control\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eWelding\u003c\/td\u003e\n    \u003ctd\u003eArc welding equipment and consumables\u003c\/td\u003e\n    \u003ctd\u003eFabrication, repair, and joining\u003c\/td\u003e\n    \u003ctd\u003eConsumables support repeat sales\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003ePolymers \u0026amp; Fluids\u003c\/td\u003e\n    \u003ctd\u003eAdhesives, sealants, and fluid-handling products\u003c\/td\u003e\n    \u003ctd\u003eAssembly and dispensing\u003c\/td\u003e\n    \u003ctd\u003eSupports industrial production processes\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eConstruction Products\u003c\/td\u003e\n    \u003ctd\u003eFastening and anchoring systems\u003c\/td\u003e\n    \u003ctd\u003eBuilding and jobsite work\u003c\/td\u003e\n    \u003ctd\u003eHigh-use product category\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eSpecialty Products\u003c\/td\u003e\n    \u003ctd\u003eSpecialized industrial products\u003c\/td\u003e\n    \u003ctd\u003eApplication-specific industrial use\u003c\/td\u003e\n    \u003ctd\u003eBroadens customer reach\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eThe named product groups in the portfolio are especially important in Automotive OEM, Food Equipment, Welding, and Construction Products. Automotive OEM products are tied to vehicle assembly. Food Equipment products serve commercial kitchens. Welding products cover equipment and consumables. Construction Products support fastening and anchoring on jobsites. These product areas matter because they are tied to recurring industrial activity, not discretionary demand.\u003c\/p\u003e\n\n\u003cp\u003eRecent product activity includes Teks, Cobra+ IFS, SubArc Hercules, and Miller Electric battery and camera products. Teks sits in Construction Products. Cobra+ IFS and SubArc Hercules sit in Welding. Miller Electric battery and camera products sit in Welding. These launches show that the product mix keeps refreshing with new industrial tools rather than relying only on older product lines.\u003c\/p\u003e\n\n\u003cp\u003eITW reported approximately \u003cstrong\u003e21,800\u003c\/strong\u003e patents and patent applications. That scale matters because patents protect design features, support product differentiation, and make it harder for competitors to copy performance.\u003c\/p\u003e\n\n\u003cul class=\"lst_crct\"\u003e\n  \u003cli\u003e\n\u003cstrong\u003e7\u003c\/strong\u003e segments give the product portfolio breadth across industrial end markets.\u003c\/li\u003e\n  \u003cli\u003eAutomotive OEM products link the company to vehicle assembly demand.\u003c\/li\u003e\n  \u003cli\u003eFood Equipment products serve installed commercial kitchens and replacement cycles.\u003c\/li\u003e\n  \u003cli\u003eWelding products create repeat demand through consumables, accessories, and replacement equipment.\u003c\/li\u003e\n  \u003cli\u003eConstruction Products support jobsite use and repeat purchases.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e21,800\u003c\/strong\u003e patents and patent applications support product protection and differentiation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ctable\u003e\n  \u003ctr\u003e\n    \u003cth\u003eLaunch\u003c\/th\u003e\n    \u003cth\u003eSegment\u003c\/th\u003e\n    \u003cth\u003eProduct category\u003c\/th\u003e\n    \u003cth\u003eProduct relevance\u003c\/th\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eTeks\u003c\/td\u003e\n    \u003ctd\u003eConstruction Products\u003c\/td\u003e\n    \u003ctd\u003eFastening product\u003c\/td\u003e\n    \u003ctd\u003eSupports construction and jobsite applications\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eCobra+ IFS\u003c\/td\u003e\n    \u003ctd\u003eWelding\u003c\/td\u003e\n    \u003ctd\u003eWelding product\u003c\/td\u003e\n    \u003ctd\u003eExpands the welding portfolio\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eSubArc Hercules\u003c\/td\u003e\n    \u003ctd\u003eWelding\u003c\/td\u003e\n    \u003ctd\u003eWelding product\u003c\/td\u003e\n    \u003ctd\u003eExtends submerged arc welding offerings\u003c\/td\u003e\n  \u003c\/tr\u003e\n  \u003ctr\u003e\n    \u003ctd\u003eMiller Electric battery and camera products\u003c\/td\u003e\n    \u003ctd\u003eWelding\u003c\/td\u003e\n    \u003ctd\u003eBattery and camera products\u003c\/td\u003e\n    \u003ctd\u003eAdds mobility and visibility-related features to the welding mix\u003c\/td\u003e\n  \u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eThe product element also includes technical support, spare parts, and replacement purchases where customers run installed equipment over long periods. That matters in industrial markets because the original sale is often only part of the total product relationship.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eIllinois Tool Works Inc. - Marketing Mix: Place\u003c\/h2\u003e\n\u003cp\u003eIllinois Tool Works Inc. uses a decentralized, local-to-market place model built around regional industrial sales coverage and approximately \u003cstrong\u003e44,000\u003c\/strong\u003e employees worldwide. Its distribution is centered on North America, Europe, and Asia-Pacific, with access to OEM, aftermarket, service, and construction channels.\u003c\/p\u003e\n\u003cp\u003eHeadquartered in Glenview, Illinois, Illinois Tool Works Inc. keeps its commercial model close to the customer. In industrial markets, place means more than shipping products. It also means where sales teams, service teams, inventory, and technical support sit relative to the buyer, because downtime, repair speed, and delivery reliability all affect customer demand.\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlace element\u003c\/td\u003e\n\u003ctd\u003eReal-life fact\u003c\/td\u003e\n\u003ctd\u003eDistribution impact\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeadquarters\u003c\/td\u003e\n\u003ctd\u003eGlenview, Illinois\u003c\/td\u003e\n\u003ctd\u003eNorth American base for corporate control and coordination\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal industrial sales footprint\u003c\/td\u003e\n\u003ctd\u003eNorth America, Europe, and Asia-Pacific\u003c\/td\u003e\n\u003ctd\u003eSupports local selling, service, and inventory decisions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating model\u003c\/td\u003e\n\u003ctd\u003eDecentralized local-to-market structure\u003c\/td\u003e\n\u003ctd\u003eLets regional businesses respond to customer needs faster\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorkforce\u003c\/td\u003e\n\u003ctd\u003eApproximately \u003cstrong\u003e44,000\u003c\/strong\u003e employees worldwide\u003c\/td\u003e\n\u003ctd\u003eProvides coverage across sales, service, manufacturing, and support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore channels\u003c\/td\u003e\n\u003ctd\u003eOEM, aftermarket, service, and construction\u003c\/td\u003e\n\u003ctd\u003eSpreads demand across new equipment, replacement parts, and project-based activity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp\u003eNorth America, Europe, and Asia-Pacific are the main geographic platforms behind Illinois Tool Works Inc. This matters because industrial buyers usually want nearby technical support, reliable replenishment, and short lead times. A regional distribution footprint helps the Company stay closer to plants, contractors, repair networks, and equipment users.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eOEM\u003c\/strong\u003e: sales into original equipment manufacturing, where products are built into customer equipment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAftermarket\u003c\/strong\u003e: replacement and spare part demand that depends on local availability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eService\u003c\/strong\u003e: maintenance and technical support demand that needs proximity to customer sites.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction\u003c\/strong\u003e: project-linked demand where timing and delivery reliability matter.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe decentralized model supports inventory placement close to demand centers. For industrial and construction customers, that reduces delivery delays and helps keep production lines, tools, and project schedules moving. For Illinois Tool Works Inc., place is part of customer retention because the buyer often stays with the supplier that can deliver and support fastest.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eIllinois Tool Works Inc. - Marketing Mix: Promotion\u003c\/h2\u003e\n\u003cp\u003eIllinois Tool Works Inc. promotes itself through \u003cstrong\u003e80\/20\u003c\/strong\u003e Front-to-Back messaging, \u003cstrong\u003e7\u003c\/strong\u003e reportable segments, and a \u003cstrong\u003e2030\u003c\/strong\u003e long-term investor horizon. The promotion mix is built around customer-specific performance claims, service support, and margin discipline rather than broad consumer advertising.\u003c\/p\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePromotion lever\u003c\/td\u003e\n\u003ctd\u003eReal-life number\u003c\/td\u003e\n\u003ctd\u003eUse in promotion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFront-to-Back operating model\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e80\/20\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003efocus on the highest-value customers and products\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReportable segments\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e7\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eend-market-specific selling and messaging\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInvestor time horizon\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e2030\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003elong-term margin and EPS communication\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomer focus ratio\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e20%\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003esales coverage concentrated on core accounts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eValue concentration ratio\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e80%\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003emessage discipline around the largest contributors\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eCustomer-Back Innovation is the core sales story. Illinois Tool Works Inc. uses customer input to frame product development, then promotes results in terms industrial buyers understand: uptime, quality, throughput, durability, and total cost. That matters because industrial promotion works best when it shows how a product changes a customer’s operating results, not when it relies on generic branding.\u003c\/p\u003e\n\n\u003cp\u003e80\/20 Front-to-Back is the central message because it links promotion to execution. The \u003cstrong\u003e80\/20\u003c\/strong\u003e model keeps attention on the accounts and applications that matter most, and it gives sales teams a simple message: concentrate resources where the customer and margin impact are highest. In practice, that supports tighter account coverage, clearer product claims, and more consistent field selling.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e80\/20\u003c\/strong\u003e keeps the message centered on the highest-value customers and products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7\u003c\/strong\u003e reportable segments allow tailored messages by end market.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2030\u003c\/strong\u003e anchors long-term investor communication.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20%\u003c\/strong\u003e signals concentration of selling effort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e80%\u003c\/strong\u003e signals concentration of value creation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe \u003cstrong\u003e7\u003c\/strong\u003e reportable segments are:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAutomotive OEM\u003c\/li\u003e\n\u003cli\u003eFood Equipment\u003c\/li\u003e\n\u003cli\u003eTest \u0026amp; Measurement and Electronics\u003c\/li\u003e\n\u003cli\u003eWelding\u003c\/li\u003e\n\u003cli\u003ePolymers \u0026amp; Fluids\u003c\/li\u003e\n\u003cli\u003eConstruction Products\u003c\/li\u003e\n\u003cli\u003eSpecialty Products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eProduct performance claims support sales when they are tied to measurable operating outcomes. In industrial markets, the strongest claims are usually about cycle time, precision, service life, reliability, and reduced downtime. That kind of promotion matters because it helps the customer justify purchase decisions with business results instead of preference alone.\u003c\/p\u003e\n\n\u003cp\u003eService revenue growth reinforces retention because service work creates repeat contact after the initial sale. Installation, maintenance, repair, parts, and field support keep the relationship active and make switching less attractive for the customer. Promotion in this setting is not only about winning the first order; it is also about staying present across the installed base.\u003c\/p\u003e\n\n\u003cp\u003eInvestor communication uses \u003cstrong\u003e2030\u003c\/strong\u003e as the long-term reference year, with margin and EPS as the main performance measures. EPS means earnings per share, or profit per share. That makes the message easy to track: higher margins and higher EPS show whether the operating model is translating into shareholder value.\u003c\/p\u003e\n\u003cbr\u003e\u003ch2\u003eIllinois Tool Works Inc. - Marketing Mix: Price\u003c\/h2\u003e\n\u003cp\u003ePrice discipline in 2025 centered on protecting a \u003cstrong\u003e26.3%\u003c\/strong\u003e operating margin while offsetting tariff pressure with pricing actions. The annualized dividend was raised to \u003cstrong\u003e$6.44\u003c\/strong\u003e per share, or \u003cstrong\u003e$1.61\u003c\/strong\u003e per quarter.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePricing actions offset 2025 tariffs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e2025 tariff pressure was managed through pricing actions, with operating margin held at \u003cstrong\u003e26.3%\u003c\/strong\u003e. That level means \u003cstrong\u003e$26.30\u003c\/strong\u003e of operating profit for every \u003cstrong\u003e$100\u003c\/strong\u003e of sales.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMargin-focused pricing supports 26.3% operating margin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA \u003cstrong\u003e26.3%\u003c\/strong\u003e operating margin leaves limited room for discounting. Price discipline matters because a \u003cstrong\u003e1%\u003c\/strong\u003e change in margin equals \u003cstrong\u003e$1\u003c\/strong\u003e per \u003cstrong\u003e$100\u003c\/strong\u003e of sales.\u003c\/p\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePrice item\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eReal-life number\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003ePrice meaning\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating margin\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e26.3%\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePrice and mix supported profitability\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnualized dividend per share\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$6.44\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCash return to shareholders\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQuarterly dividend per share\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$1.61\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003cstrong\u003e$6.44\u003c\/strong\u003e ÷ \u003cstrong\u003e4\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e\u003cstrong\u003eEnterprise initiatives lifted operating margins\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEnterprise initiatives mattered because they helped preserve a \u003cstrong\u003e26.3%\u003c\/strong\u003e operating margin while pricing covered higher external costs. That points to a pricing model built around margin protection, not volume-led discounting.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e2026 guidance implies continued pricing discipline\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAny 2026 outlook that keeps margins near \u003cstrong\u003e26.3%\u003c\/strong\u003e requires continued pricing discipline. The key price signal is that the company is still managing through tariff, cost, and mix pressure rather than competing on lower price.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDividend raised to $6.44 annualized\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe annualized dividend reached \u003cstrong\u003e$6.44\u003c\/strong\u003e per share, which equals \u003cstrong\u003e$1.61\u003c\/strong\u003e per quarter. That payout level shows price discipline converting into cash returned to shareholders.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e26.3%\u003c\/strong\u003e operating margin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$6.44\u003c\/strong\u003e annualized dividend per share\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$1.61\u003c\/strong\u003e quarterly dividend per share\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e$6.44\u003c\/strong\u003e ÷ \u003cstrong\u003e4\u003c\/strong\u003e = \u003cstrong\u003e$1.61\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"dcf.fm","offers":[{"title":"Default Title","offer_id":44602224378005,"sku":"itw-marketing-mix","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/5189\/0837\/files\/itw-marketing-mix.png?v=1740183702","url":"https:\/\/dcf-analysis.com\/products\/itw-marketing-mix","provider":"AI-Powered Discounted Cash Flow Model Templates","version":"1.0","type":"link"}