Mission Statement, Vision, & Core Values (2026) of Orange Belgium S.A.

Step into the strategic heart of Orange Belgium S.A., where a clear mission-to connect its customers to what matters most-meets a bold vision to become a next-generation operator under the Lead the Future plan; in 2024 OBEL.BR became the market leader in gigabit networks, enabling 95% of Belgian inhabitants to access 1 Gbps speeds while committing to reduce CO₂ emissions by over 30% by 2025 (vs. 2015), all driven by core values of Customer Centricity, Integrity, Innovation, Teamwork and Sustainability-discover how these metrics, strategies and principles shape its operational excellence, digital inclusion goals and daily customer experience.

Orange Belgium S.A. (OBEL.BR) - Intro

• Mission: Deliver fast, reliable and inclusive digital connectivity while improving customer experience and societal impact.
• Vision: Lead Belgium's digital transformation by making gigabit connectivity ubiquitous, sustainable and accessible to all.
• Strategic plan: 'Lead the Future' - prioritizing digital inclusion, operational efficiency and social responsibility.

• Network leadership (2024): Leader in gigabit networks across B2C, B2B and wholesale segments.
• Coverage milestone: 95% of Belgian inhabitants can access 1 Gbps speeds.
• Environmental commitment: Targeting >30% reduction in CO₂ emissions by 2025 vs 2015 baseline.

• Core values:
  • Customer Centricity - prioritize simplicity, responsiveness and trust.
  • Innovation - invest in gigabit-capable networks, digital services and B2B solutions.
  • Responsibility - reduce environmental footprint and promote digital inclusion.
  • Operational Excellence - continuous efficiency improvements and quality of service.

• Key social and inclusion initiatives under 'Lead the Future':
  • Programs to bridge the digital divide (affordable connectivity, digital literacy partnerships).
  • Wholesale access expansion to enable wider market competition and service availability.

Orange Belgium S.A. (OBEL.BR) - Overview

Mission Statement

Orange Belgium's mission is to connect its customers to what matters most by delivering an unparalleled experience every day, through enriched connectivity that enables them to enjoy highly qualitative and reliable services.

• Commitment to reliable, high-quality connectivity for residential and business customers across Belgium.
• Emphasis on 'enriched connectivity' - advanced networks (4G/5G, fixed broadband, convergent services) to meet diverse customer needs.
• Customer-centric approach: design services and digital experiences aimed at maximizing satisfaction and long-term loyalty.
• Strategic positioning as a next‑generation operator leveraging innovation, network quality, and digital services.

Vision

• Be the leading digital and convergent operator in Belgium, delivering seamless, secure, and sustainable connectivity.
• Accelerate digital inclusion and the digital transformation of households and enterprises through cutting‑edge network coverage and service portfolios.
• Integrate sustainability in growth: reduce environmental footprint while expanding high‑quality services.

Core Values

• Customer Experience: obsessively focusing on ease of use, reliability, and empathetic support.
• Innovation: continuous investment in network upgrades (5G, fiber) and digital services (IoT, cloud, security).
• Trust & Security: protecting customer data and ensuring secure connectivity for consumers and businesses.
• Sustainability: reducing emissions, improving energy efficiency in networks, and supporting circular economy initiatives.
• Collaboration: partnerships with regulators, industry players, and local communities to extend reach and impact.

Key Operational and Financial Metrics (latest available annual figures)

How the Mission and Values Drive Strategy

• Network investment priorities: CAPEX allocation focused on expanding 5G and fiber to meet the 'enriched connectivity' promise and sustain EBITDA growth.
• Product & service design: convergent offers (mobile + fixed + TV) aimed at increasing ARPU and reducing churn through superior customer experience.
• Sustainability targets: measurable reductions in network energy consumption and initiatives to increase device recycling and circularity.
• Commercial focus: targeted growth in enterprise services (IoT, security, cloud) leveraging existing subscriber base and network quality.

For a deeper dive into ownership, investor flows and shareholder composition, see: Exploring Orange Belgium S.A. Investor Profile: Who's Buying and Why?

Orange Belgium S.A. (OBEL.BR) - Mission Statement

• Provide best-in-class mobile and fixed connectivity powered by continual network investment and innovation.
• Deliver superior customer experience through digitalisation, simple offers and high service quality.
• Support Belgium's digital economy with enterprise solutions and partnerships for public services.
• Operate responsibly: reduce environmental impact, promote inclusion and uphold strong governance.

• Brand repositioning: strengthen Orange identity to capture premium and digital-first segments.
• Technological expertise: lead in 5G, fibre rollout, cloud-native platforms and network modernisation.
• Sustainability: decarbonisation targets, circular economy for devices, and responsible supply chains.
• Growth drivers: convergence (mobile + fixed), SME and enterprise solutions, content partnerships and IoT.

• Network excellence: accelerate fibre and 5G deployments, improve latency and capacity to support B2B and consumer use cases.
• Customer experience: simplify propositions, expand digital channels and reduce churn through personalised offers.
• Convergence & services: grow fixed-mobile bundles, OTT partnerships and value-added digital services (cloud, security, IoT).
• Efficiency & profitability: optimise cost-to-serve, monetise data platforms and target mid-single-digit organic revenue growth from core segments.
• Sustainability & governance: lower scope 1-2 emissions, extend device circularity, and strengthen supplier ESG compliance.

• Market position: listed on Euronext Brussels (ticker OBEL.BR), competing with other national operators and MVNOs across mobile and fixed markets.
• Investment profile: capital allocation balanced between network rollout (fibre/5G), digital platform transformation and shareholder returns (dividend policy contingent on results).
• Partnerships & ecosystem: leveraging Orange Group brand advantages while tailoring offers and investments to Belgian market dynamics.

Orange Belgium S.A. (OBEL.BR) - Vision Statement

• Customer Centricity: Deliver best‑in‑class customer experience across mobile, fixed and convergent offerings, leveraging data to anticipate needs and simplify journeys.
• Integrity: Operate with transparency in pricing, billing and governance to maintain stakeholder trust and regulatory compliance.
• Innovation: Invest in next‑generation network technologies (5G, fiber), digital products and R&D to sustain competitive differentiation.
• Teamwork: Build diverse, high‑performing teams and partnerships to accelerate product development and market rollout.
• Sustainability: Minimize environmental impact across networks and operations, drive digital inclusion and circular economy initiatives.
• Responsibility: Embed ESG across strategy and reporting, aligning with group targets and Belgian societal priorities.

• Customer Centricity - Customer satisfaction (NPS) improvement programs, digital self‑service adoption targets, churn reduction goals and tailored convergent offers driving ARPU uplift.
• Integrity - Transparent reporting cadence: quarterly financials, annual sustainability report and adherence to Belgian telecom regulation.
• Innovation - Continued rollout of 5G slices, fiber-to-the-home expansion, partnerships for IoT and edge services; R&D and commercial pilots funded through dedicated budgets.
• Teamwork - Diversity and inclusion KPIs, employee engagement scores and training hours per FTE to retain talent amid tight telecom labor markets.
• Sustainability - Energy efficiency in sites, procurement of renewable electricity, device take‑back and recycling programs; CO2 reduction targets aligned with group science‑based trajectories.
• Responsibility - ESG governance embedded in executive incentives; community programs promoting digital skills and inclusion in Belgium.