Mission Statement, Vision, & Core Values (2026) of Kajaria Ceramics Limited.

Kajaria Ceramics Limited stands as India's leading tile maker with an annual production capacity of 90.50 million sqm across nine state-of-the-art plants and a broad network of 11 plants and 65 offices nationally (plus 1 plant and 3 offices internationally) serving 36 states/UTs and 28 countries, exporting to over 35 countries and partnering with RMF to open a showroom in Dubai as it scales its global footprint; the company reported a robust ₹4,683 crore revenue and a net worth of ₹2,744 crore in FY 2024-25, invests approximately 1.1% of sales in R&D to drive eco‑friendly innovation, derives roughly 10% of revenue from exports, maintains ISO certifications (including ISO 9001 and ISO 14001) across all plants, achieves customer satisfaction scores of over 90%, and pursues a vision to reach a topline of ₹6,500 crore by FY27 while embedding ESG practices and upholding core values of integrity, innovation, customer centricity, quality, social responsibility, and accountability.

Kajaria Ceramics Limited (KAJARIACER.NS) - Intro

• Annual production capacity: 90.50 million sq. m. (manufacturing capacity attributed to nine state-of-the-art production plants)
• Operational footprint: 11 plants and 65 offices nationally; 1 plant and 3 offices internationally, serving 36 states/union territories and presence in 28 countries
• Export reach: Exports to over 35 countries, including a strategic partnership with RMF to open a showroom in Dubai (UAE)
• Quality & environment: ISO 9001 (quality) and ISO 14001 (environment) certifications across all plants

• Mission: To deliver superior-quality, design-led, eco-conscious tile solutions that enhance built environments while driving sustainable growth and stakeholder value.
• Vision: To be the most trusted global tile brand, leading in innovation, design and sustainability with an inclusive footprint across markets and channels.
• Core values:
  • Customer Centricity - design, quality and service oriented
  • Innovation - continuous R&D in product, process and digital channels
  • Sustainability - energy-efficient manufacturing, waste minimization and responsible sourcing
  • Integrity - transparent governance and compliance (ISO standards)
  • Employee Empowerment - safety, training and inclusive growth

• Advanced technologies: Automated glazing, digital inkjet decoration and vitrification processes to improve yield and reduce resource intensity
• Environmental certifications: ISO 14001 across plants; processes geared to lower water consumption, fuel efficiency and emissions
• Product positioning: Eco-friendly, long-life tiles aligned with contemporary design trends and emerging market preferences

Kajaria Ceramics Limited (KAJARIACER.NS) - Overview

• Mission: Deliver high-quality ceramic and vitrified tiles that meet evolving customer needs, ensuring durability and aesthetic appeal.
• R&D commitment: Invests ~1.1% of total sales annually in research and development, prioritizing eco-friendly products and advanced manufacturing technologies.
• Global expansion: Exports contribute approximately 10% of total revenue, reflecting an active international growth strategy.
• Customer focus: Consistently achieves a customer satisfaction score exceeding 90%.
• Financial strength: Reported total revenue of ₹4,683 crore in FY2024-25, underscoring sustainable growth ambitions.
• Sustainability: Employs advanced, energy-efficient manufacturing processes to produce eco-friendly tiles aligned with modern design trends.

• R&D & Innovation: Investment drives product development (glaze technologies, large-format tiles, digital printing) and eco-innovations (recycled-content tiles, lower-fired formulations).
• Operations & Technology: Modern plants utilize advanced kilns, energy recovery systems and automation to improve yield, reduce carbon intensity and maintain product consistency.
• Market Positioning: Strong domestic retail and dealer network combined with targeted export lanes supports diversified revenue streams and resilience against regional cycles.

Kajaria Ceramics Limited (KAJARIACER.NS) - Mission Statement

• Deliver world-class ceramic tiles and allied products with consistent quality and design leadership.
• Drive profitable growth while maintaining highest standards of corporate governance and stakeholder accountability.
• Embed sustainability across the value chain - reducing carbon footprint, optimizing water use, and increasing recycling.
• Foster an inclusive workplace that encourages learning, safety, and performance excellence.

• Topline target of ₹6,500 crore by FY27, reflecting ambitious expansion and margin-accretive projects.
• Enhancement of international presence - exporting to over 35 countries and forging strategic global partnerships.
• Integration of ESG practices aligned with global frameworks to drive responsible, long-term value creation.
• Continued investment in R&D to introduce differentiated products and application-specific solutions for residential and commercial segments.

• Passion - relentlessly pursuing excellence in product, service, and customer delight.
• Integrity - transparent, ethical conduct in all business dealings.
• Respect - valuing people, communities, and the environment.
• Accountability - ownership for outcomes, measured by performance and governance metrics.

• Energy efficiency and gradual transition to renewable energy sources to reduce CO2 intensity.
• Water conservation through recycling and process optimization to lower freshwater dependency.
• Community engagement programs targeting livelihoods, health, and education in manufacturing regions.
• Robust governance practices including board oversight of sustainability and stakeholder reporting.

• R&D investments focused on advanced glaze technology, large-format and rectified tiles, and application-specific solutions.
• Distribution expansion and channel strengthening to capture share in Tier-II/III cities and international markets.
• Strategic collaborations and exports expansion to deepen presence across 35+ countries.

Kajaria Ceramics Limited (KAJARIACER.NS): Vision Statement

• Integrity: Kajaria emphasizes transparency and honesty across procurement, manufacturing and sales, underpinning stakeholder trust and regulatory compliance.
• Innovation: The company continually invests in R&D and process technology to introduce advanced glazing, large-format tiles and digitally enabled design solutions.
• Customer Centricity: Product development, distribution expansion and after-sales services are driven by customer preferences, market research and retail insights.
• Quality: Rigorous quality control, certifications and in-house testing ensure products meet domestic and export standards.
• Social Responsibility: Focus on community programs, water- and energy-efficiency projects, and responsible waste management to reduce environmental footprint.
• Accountability: Governance frameworks, independent oversight and transparent reporting ensure accountability to investors, employees and regulators.

• Scale-up premium & large-format tile production through targeted capex and capacity utilisation improvements.
• Enhance product portfolio via design partnerships, digital printing capabilities and quicker go-to-market cycles informed by customer data.
• Strengthen retail experience and omnichannel reach-expanding exclusive showrooms and upgrading dealer training and after-sales service.
• Improve sustainability metrics: reduce specific water and energy consumption per sq. metre, increase use of recycled raw materials and progress toward carbon-efficiency targets.
• Uphold governance and accountability: continue transparent disclosures, third-party audits, and stakeholder engagement frameworks.