Mission Statement, Vision, & Core Values (2026) of Jet2 plc.

From its 14 UK bases-including Manchester, Birmingham and Leeds Bradford-to flights serving 70 European destinations and a current fleet of 133 aircraft, Jet2 plc combines scale with a clear people-first purpose: a mission and vision to be the UK's leading leisure travel business built around a Customer First ethos and the 'Take Me There' core values of Be Present, Create Memories, Take Responsibility and Work As One Team; the group's bold growth plans include launching services from London Gatwick in March 2026 as its 15th UK base and an order for 155 Airbus A321neo over the next decade to modernize capacity and cut costs, while commitments to safety, apprenticeship-driven workforce development, AIM Growth Business of the Year 2024 recognition and an ambition to reduce carbon emissions by 50% per passenger by 2030 frame a strategic story that balances expansion, operational reliability and sustainability.

Jet2 plc (JET2.L) - Intro

• UK bases: 14 (15th - London Gatwick launching March 2026)
• Destinations: ~70 across Europe
• Current fleet: 133 aircraft
• New aircraft order: 155 Airbus A321neo (next 10 years)

• Customer First - prioritising service, punctuality and value for money
• Safety & Reliability - robust operational standards across airline and holidays businesses
• Responsible Growth - fleet renewal and route expansion aligned with sustainability targets
• Employee Engagement - investing in people across airports, cabins, operations and support
• Value & Transparency - clear pricing, ATOL protection and customer-focused policies

• Capacity expansion: launch of London Gatwick base (Mar 2026) and integration of 155 A321neo aircraft to grow seat capacity and reduce unit costs.
• Holiday leadership: strengthen Jet2holidays' market share in ATOL-protected packages and leverage cross-sell between airline and tour operator.
• Sustainability: reduce per-seat emissions through fleet modernisation and operational efficiency.
• Customer experience: maintain punctuality, baggage performance and service metrics that support the Customer First promise.

• Fleet transition to A321neo supports lower fuel burn and emissions per seat versus older types.
• Public recognition for growth and sustainability: AIM Awards 2024 - Growth Business of the Year.

• Punctuality and operational reliability targets across bases and fleet
• ATOL-protected package design and service guarantees through Jet2holidays
• Investment in digital touchpoints and on-trip customer support
• Transparent pricing and inclusive holiday options to reduce surprise costs

Jet2 plc (JET2.L) - Overview

• Mission focus: deliver exceptional service and value to leisure travellers across the UK and European short-/medium-haul markets.
• Customer First: operational policies and frontline training designed to prioritise customer experience, punctuality and value perception.
• Safety & reliability: adherence to rigorous aviation safety protocols and continuous monitoring of operational metrics (on-time performance, dispatch reliability, safety audit outcomes).

• Fleet modernisation: committed to introducing 155 new Airbus A321neo aircraft over the next decade to enhance fuel efficiency, range and passenger comfort.
• Environmental target: reduce carbon emissions by 50% per passenger by 2030 through fleet renewal, operational efficiencies and route/network optimisation.
• People & skills: structured apprenticeship programmes, internal progression pathways and targeted recruitment to sustain frontline and technical capability.
• Financial & market positioning: listed as JET2.L and a constituent of the UK mid-cap market, operating a vertically integrated model (airline, package holiday brand, and airport services) to capture margin across the leisure travel value chain.

• Fleet investments (A321neo introduction) deliver unit cost reductions, lower fuel burn per seat and improved per-passenger emissions, helping meet the 50% CO2 target.
• Customer-first initiatives are operationalised through service KPIs, training, holiday product quality controls and integrated customer feedback loops.
• Safety culture is reinforced by technical investment, maintenance standards and third-party audits to maintain regulatory compliance and minimise disruption risk.
• People programmes (apprenticeships, training pipelines) support operational resilience-key for seasonal capacity planning and skill retention across pilots, engineers and customer-facing staff.

• Market identity: traded as JET2.L with a strategic focus on UK leisure outbound travel and holiday-packaging capabilities.
• Investor reference: Exploring Jet2 plc Investor Profile: Who's Buying and Why?

Jet2 plc (JET2.L) - Mission Statement

• Deliver market-leading leisure travel experiences across the UK and Europe.
• Prioritise customer value, on-time performance and service consistency.
• Invest in people through apprenticeships and structured career pathways.
• Drive a measurable reduction in environmental impact via fleet renewal and operational efficiencies.

• Become the UK's leading and best leisure travel business, known for quality and value.
• Expand network and capacity responsibly - including the launch of flights from London Gatwick Airport in March 2026, establishing Jet2's 15th UK base.
• Modernise and grow the fleet with an order for 155 Airbus A321neo aircraft to be delivered over the next decade.
• Achieve a 50% reduction in carbon emissions per passenger by 2030 through newer, more efficient aircraft and operational measures.

• Customer experience: Consistent on-board and ground service standards, transparent pricing and package integrity.
• Network growth: Targeted base openings and slot utilisation to increase market reach and seasonality management.
• Fleet modernisation: A321neo introduction to drive fuel efficiency and lower per-passenger emissions.
• People strategy: Recruitment, apprenticeships and retention to maintain operational resilience and service quality.

Jet2 plc (JET2.L) Vision Statement

• Be Present - frontline focus on attentive, friendly service at every customer touchpoint.
• Create Memories - differentiate through consistent on-board and holiday experiences.
• Take Responsibility - prioritise safety, regulatory compliance and environmental stewardship.
• Work As One Team - integrated operations across airline, tour operator and airport services.

• Customer First ethos driving product and route decisions to maximise value and satisfaction.
• Safety and reliability maintained through strict adherence to aviation authority protocols and continuous investment in training and systems.
• Fleet modernisation: a long-term programme to introduce 155 Airbus A321neo aircraft over the next decade to improve fuel efficiency, range and passenger comfort.
• Employee development via apprenticeships, structured career pathways and training to retain a skilled, engaged workforce.
• Sustainability target: reduce carbon emissions per passenger by 50% by 2030 through newer aircraft, operational efficiencies and route/network optimisation.

• Structured apprenticeship schemes and internal promotion pathways to build technical and customer-facing capability.
• Employee engagement measured through regular surveys and targeted initiatives to improve retention and service standards.
• Cross-functional teamwork encouraged between airline operations, tour operations (Jet2holidays) and airport-based services to deliver seamless customer journeys.

• Fleet renewal (155 A321neo) to lower fuel burn per seat and reduce CO2 intensity.
• Operational measures: single-engine taxi where feasible, weight reduction programmes, continuous descent approaches and network scheduling to reduce unnecessary fuel burn.
• Carbon reporting and monitoring embedded into business planning to track progress toward the 50% per-passenger reduction target.