Mission Statement, Vision, & Core Values (2026) of Beijing Kingsoft Office Software, Inc.

Born as a subsidiary of a software pioneer founded in 1988, Beijing Kingsoft Office Software, Inc. has, since its establishment in 2011, scaled into a global office-software force with the WPS Office suite at its core-serving more than 600 million monthly active users across over 220 countries and regions, employing over 4,500 people and breaking the 10 billion yuan revenue mark in 2024-driven by a mission to "create with simplicity, express with ease, and promote the connection of values," a vision to be a company users value, employees are proud of and society respects, and core values of Customer First, Perseverance in Innovation, Integrity and Honesty, and Optimism and Resilience that steer product choices from WPS Cloud and Kingsoft PDF Professional to PowerWord Enterprise Edition and constant R&D investment that keeps its user-centric innovation competitive on the world stage

Beijing Kingsoft Office Software, Inc. (688111.SS) - Intro

• Founded in 2011 as a focused office-software subsidiary of Kingsoft Corporation (founded 1988).
• Headquartered in Beijing, with products distributed across more than 220 countries and regions.
• Product portfolio: WPS Office, WPS Cloud Computing, Kingsoft PDF Professional, Kingsoft PowerWord Enterprise Edition.
• Serving over 600 million monthly active users (MAU) globally.
• Workforce: over 4,500 employees, with a substantial share in R&D.
• Ticker: 688111.SS; passed 10 billion yuan in annual revenue for the first time in 2024.

• Deliver accessible, compatible, and collaborative office productivity tools for individuals and enterprises worldwide.
• Drive digital productivity upgrades in education, government, SMEs, and large enterprises through cloud and AI-enabled features.

• Be the global leader in office productivity by combining lightweight, cross-platform applications with cloud-native services and AI enhancements.
• Enable millions of organizations to transform work processes toward higher efficiency, security, and collaboration.

• User-first product design - simplicity, compatibility, and performance.
• Innovation-driven development - heavy investment in R&D and emerging technologies (cloud, AI).
• Openness and interoperability - broad file-format support and collaboration across ecosystems.
• Security and privacy - enterprise-grade protections for business and government customers.
• Global accessibility - localization and scalability to serve users in 220+ regions.

• Over 4,500 employees, with a significant proportion in R&D, product, and engineering roles to maintain competitive features like cloud-sync, real-time collaboration, and AI assistants.
• Continuous investment in cloud infrastructure (WPS Cloud) and document intelligence capabilities (PDF, NLP, OCR).

• Monetization mix: expand subscription and enterprise SaaS revenues while maintaining large free-user base for scale.
• AI & cloud integration: embed generative AI features and strengthen cloud collaboration to increase ARPU.
• Enterprise/government penetration: grow sales of Kingsoft PowerWord and PDF Professional for paid contracts.
• Global expansion: localize products and partnerships to convert MAU into paid customers across regions.

Beijing Kingsoft Office Software, Inc. (688111.SS) - Overview

• Founding & listing: Kingsoft Office traces its roots to the broader Kingsoft ecosystem (Kingsoft founded in 1988) and the office-software subsidiary's capital-market presence was formalized with a STAR Market listing in 2020 (ticker 688111.SS).
• User scale: The WPS Office ecosystem, the company's signature product suite, serves a global user base exceeding 1 billion cumulative users, underpinning network effects for product enhancement and monetization.
• Product focus: Emphasis on simplicity and ease drives streamlined UI/UX, fast onboarding, and cross-platform consistency (desktop, mobile, cloud), reducing time-to-value for individual and enterprise users.
• Value connection: Features such as cloud document collaboration, integrated communication, and third-party connectors are explicitly designed to 'promote the connection of values' among users, teams, and partner ecosystems.

• Intuitive features: lightweight templates, one-click export/import, and simplified collaboration modes that lower friction for non-technical users.
• Connectivity: cloud storage, real-time co-editing, and API integrations that enable cross-application workflows and partner integrations.
• Monetization alignment: freemium consumer offerings with premium subscriptions and enterprise SaaS bundles that convert scale into predictable revenue.

• R&D prioritization: investments target streamlined UX, cross-platform parity, and cloud-native collaboration to reduce user learning curves.
• Commercial strategy: freemium consumer funnel feeding premium individuals and enterprise bundles; channel partnerships to embed WPS capabilities into OEMs and ISVs.
• Metrics of success: adoption velocity, conversion rates from free to paid tiers, enterprise ARR growth, and engagement (MAU/DAU) of collaborative features.

• Revenue model: hybrid - ad-supported and freemium consumer revenue, plus subscription/enterprise SaaS revenue driving margin improvement over time.
• Capital-market positioning: public listing enabled access to growth capital for R&D, cloud infrastructure, and M&A to expand capabilities and enterprise reach.
• Efficiency & scale: large installed base lowers marginal customer-acquisition cost for consumer segments while enterprise sales raise ARPU and recurring revenue predictability.

Beijing Kingsoft Office Software, Inc. (688111.SS) - Mission Statement

• Deliver office services that consistently exceed user expectations through intuitive, high-performance applications across PC, mobile and cloud.
• Build a workplace where employees are proud, motivated and empowered to innovate.
• Operate with integrity and assume corporate social responsibility to earn societal respect.
• Drive scalable, profitable growth while investing in R&D, partnerships and platform ecosystems.

• Exceeding user expectations: continuous improvements in WPS Office performance, compatibility and AI-assisted features to raise productivity.
• Organizational pride: cultivating retention, training and inclusive policies to increase employee engagement and reduce turnover.
• Societal respect: adherence to compliance, data privacy standards and active participation in community and education initiatives.
• Global leadership: expanding international footprint via localized offerings, channel partnerships and cloud service integrations.

• Revenue mix and monetization: subscription and enterprise SaaS growth drives recurring revenue and supports R&D.
• R&D intensity: sustained R&D spend (RMB 420 million) enables AI features and cloud scalability that enhance user value.
• User scale to monetization conversion: large registered and active user bases provide a funnel for paid conversions and enterprise uptake.
• Corporate governance and CSR: compliance and data privacy investments support societal trust and long-term licensing opportunities.

Beijing Kingsoft Office Software, Inc. (688111.SS) - Vision Statement

• Customer-centricity: building products around real user workflows and feedback to maximize productivity and satisfaction.
• Technology-led innovation: leveraging AI, cloud, and cross-device integration to continually elevate product capabilities.
• Ethical business practices: ensuring transparent governance, data protection, and compliance across markets.
• Resilient growth: maintaining an optimistic, adaptive culture that scales through market cycles and technological disruption.

• Customer First - prioritize user needs across product roadmaps, support SLAs, and data-driven UX improvements.
• Perseverance in Innovation - sustained R&D investment, AI feature rollouts, and rapid iteration cycles.
• Integrity and Honesty - transparent financial disclosure, regulatory compliance, and clear privacy policies.
• Optimism and Resilience - continuous business continuity planning, diversified revenue streams, and adaptive go-to-market strategies.

• Customer First: Net Promoter Score (NPS) programs, 24/7 enterprise support, and regular UX cohorts - targeting NPS improvements of 5-8 points annually.
• Perseverance in Innovation: sustained R&D headcount growth and AI feature batching (document intelligence, smart templates, collaborative editing) with quarterly releases.
• Integrity and Honesty: quarterly financial disclosures to the Science and Technology Innovation Board (STAR Market), third-party audits, and adherence to PRC data protection guidelines.
• Optimism and Resilience: diversified revenue mix - consumer freemium/ads, paid subscriptions, and enterprise cloud - reducing single-channel dependency and improving gross margin resilience.

• Product roadmaps tie to user research and adoption metrics: features prioritized by WAU uplift and retention impact.
• R&D investments focused on AI-native document workflows to increase conversion from free to paid tiers and expand enterprise CAS (Cloud-Aware Solutions).
• Investor communications emphasize transparency in KPIs (MAU, ARPU, enterprise contracts) and a multi-year plan for gross margin expansion and cash flow positive operations.