Mission Statement, Vision, & Core Values (2026) of China Merchants Securities Co., Ltd.

China Merchants Securities Co., Ltd. (6099.HK), founded on August 3, 1991 as part of China Merchants Group, has grown into a leading investment bank in China by operating a full-service business model that spans five core businesses-wealth management, institutional business, investment banking, investment management and trading-and by advancing its international footprint with subsidiaries in Hong Kong, the UK, and South Korea; committed to helping China's economic restructuring while preserving and increasing social wealth, CMS couples client-oriented, controllable-risk operations with innovation leadership, a focus on sustainable profitability, and core values of national loyalty, responsibility to the era, and pursuit of long-lasting achievements to build a market-leading, internationally oriented capital markets franchise.

China Merchants Securities Co., Ltd. (6099.HK) - Intro

• Founded: August 3, 1991 (member of China Merchants Group)
• Listing: Hong Kong Stock Exchange (6099.HK)
• Business lines: Wealth management, institutional business, investment banking, investment management, trading
• International footprint: Subsidiaries/offices in Hong Kong, UK, South Korea
• Stated mission: Become an outstanding enterprise trusted by clients, respected by society, satisfying shareholders, and making employees proud

• Mission: Deliver comprehensive, professional financial services that preserve and grow client wealth while supporting capital-market development in China and overseas.
• Vision: Build an internationalized, full‑service securities group with diversified products, first-rate service, prominent capabilities, and a globally recognized brand.
• Core values:
  • Client-centricity: prioritize client trust and outcomes across retail and institutional segments
  • Integrity & compliance: robust risk management and regulatory alignment
  • Innovation: product, technology, and service innovation to enhance competitiveness
  • Collaboration: integrated teamwork across business lines and geographies
  • Employee development: build capabilities and pride through training and career paths

• Wealth management expansion - retail client accounts above 6 million; launch of digital advisory platforms and wealth products with diversified AUM exposure.
• Institutional & capital markets leadership - sustained top‑10 ranking in domestic equity underwriting and bond issuance participation; completed dozens of cross-border deals annually through Hong Kong and UK teams.
• Investment management scale - proprietary and third‑party fund platforms managing over RMB 400 billion in combined assets.
• Risk & compliance investments - maintained prudent provision and capital buffers, with regulatory ratios (capital adequacy ~14%) above baseline requirements.
• Internationalization - Hong Kong subsidiary plays a leading role in offshore RMB business; Korea and UK teams source outbound investment and advisory mandates.

• Deepen digital transformation: scale digital advisory, robo-advice and data-driven client segmentation to lift retail wallet share.
• Cross-border capability: grow offshore RMB, cross-border distribution and M&A advisory via Hong Kong/UK/Korea platforms.
• Product diversification: expand private markets, alternatives, structured products and ESG-aligned offerings.
• Risk management & capital optimization: strengthen compliance and optimize capital efficiency while targeting mid-single-digit EBITDA growth annually.
• Brand & talent: recruit senior investment bankers, quants, and wealth advisers while investing in training to sustain service quality.

China Merchants Securities Co., Ltd. (6099.HK) - Overview

• Mission: Help China's economic restructuring and upgrading; preserve and increase the value of social wealth; provide excellent financial services to support customer value growth and industry progress.
• Vision: Become China's best investment bank characterized by innovation leadership, quality-first service, and steady contribution to markets and clients.
• Core operating principles: Client-orientation, controllable risk, balanced business structure, innovation-driven growth, and steady profitability with sustainable development focus.

• Client-first service models across retail brokerage, institutional sales & trading, wealth management, and investment banking.
• Risk governance framework combining quantitative limits, scenario stress testing, and centralized compliance oversight to maintain "controllable risk."
• Balanced revenue mix to reduce cyclicality: integrating fee-driven advisory and underwriting income with trading, asset management, and fixed-income businesses.

• Profitability with sustainability: prioritizing recurring fee income (advisory, underwriting, asset management) to stabilize earnings while maintaining prudent trading positions.
• Innovation leadership: investment in fintech, algorithmic trading, and digital wealth platforms to expand customer reach and improve margins.
• Client trust & social responsibility: deployment of compliance, ESG integration in underwriting and asset management, and investor education programs to align with long‑term social wealth preservation.

China Merchants Securities Co., Ltd. (6099.HK) - Mission Statement

• Deliver comprehensive capital market solutions across brokerage, investment banking, asset management, and proprietary trading.
• Prioritize client-centric service models and performance-driven delivery to deepen client relationships and retention.
• Embed sustainability and long-term value creation into product design, risk management, and corporate governance.
• Foster a talent-first culture to ensure professionalism, accountability, and collaborative execution.

• Vision: To be the market leader and pioneer, with a recognized brand of excellence and enduring competitiveness.
• Scale & reach: Expand international capability while consolidating leading domestic market positions.
• Innovation: Develop fully functional, scalable financial products and digital distribution channels.
• Sustainability: Anchor growth in responsible practices and long-term capital preservation for clients and stakeholders.

• Product breadth: Investment banking mandates, wealth management products, and institutional offerings expanded to enhance fee diversification and cross-sell.
• Internationalization: Cross-border listings, overseas institutional coverage, and partnerships to increase non-domestic revenue share.
• Operational excellence: Targeted efficiency metrics (cost-to-income improvements) and digital platforms to lower unit costs and accelerate client onboarding.
• Brand & reputation: Continued emphasis on compliance, risk control, and ESG disclosure to fortify long-term trust.

China Merchants Securities Co., Ltd. (6099.HK) - Vision Statement

• National loyalty and devotion to family and nation as a strategic cultural foundation.
• Responsibility to the era: aligning services and products to national economic priorities and financial market development.
• Striving for innovation: leadership in product, technology, and client-service models.
• Pursuit of long-lasting achievements: emphasis on integrity, prudence, and sustainable growth.

• Client-oriented business model with controllable risk and client-centric product design.
• Balanced structure across brokerage, investment banking, asset management, proprietary trading, and wealth management.
• Innovation leadership: fintech, digital distribution, and structured-solutions capability enhancement.
• Steady profits and capital efficiency combined with prudent risk management and compliance.

• Customer value growth: delivering advisory, underwriting, sales & trading, and wealth solutions aimed at long-term client outcomes.
• Quality-first: rigorous due diligence, compliance and credit discipline to maintain controllable risk exposure.
• Innovation and technology: scaling digital distribution, algorithmic trading, and data-driven investment research.
• Sustainable development: balancing short-term profitability with long-term capital resilience and ESG considerations.

• Become an outstanding enterprise with customer trust, employee pride, shareholder satisfaction, and social respect.
• Promote progress of the securities industry through leadership in product innovation and market practice.
• Maintain a client-oriented model with balanced revenue mix and steady, controllable profit growth.