Mission Statement, Vision, & Core Values (2026) of Gongniu Group Co., Ltd.

Born in 1995, Gongniu Group Co., Ltd. has grown from a Zhejiang electrical-products maker into a vertically integrated, publicly traded company that reported ¥12.5 billion in revenue for 2023-a 15% year‑over‑year increase-while electrical connectors represented roughly 60% of sales and export growth accelerated by 25% as the firm deepens penetration in Southeast Asia and Europe; the company pairs a mission centered on innovation, stringent quality controls (98% customer satisfaction in 2023) and sustainability pledges (including a 30% carbon reduction goal by 2025 and additional five‑year targets), with a vision to operate in 30+ countries, hit an NPS of 70+, and sustain strong financial performance, while its R&D commitment is reflected across reporting periods as approximately 8%-10% of annual revenue and core values-innovation, quality, customer‑centricity, sustainability and collaboration-drive product development, recycling initiatives and market strategy, inviting a closer look at how these measurable priorities shape Gongniu's next chapter

Gongniu Group Co., Ltd. (603195.SS) - Intro

• Founded: 1995 (Cixi, Zhejiang)
• Stock ticker: 603195.SS - listed Feb 2020
• Business model: vertically integrated (design→manufacture→distribution)
• Core product mix: electrical connectors (≈60% of 2023 revenue), extension cords, sockets, adapters
• 2023 revenue: ≈¥12.5 billion (YoY +15% vs. 2022)
• R&D investment: ≈8% of annual revenue (~¥1.0 billion in 2023)
• Exports: export sales grew ≈25% in 2023 with stronger penetration in Southeast Asia and Europe

• Provide safe, reliable and affordable electrical connection solutions that protect consumers and enable downstream industries.
• Maintain end-to-end quality assurance through vertical integration to minimize defects and maximize safety compliance.
• Drive sustainable growth for stakeholders while expanding global market access.

• Be the world's most trusted supplier of electrical connectors and household electrical accessories, recognized for safety, innovation and supply-chain resilience.
• Achieve leadership in smart and modular connector systems through continued R&D and strategic market expansion in Southeast Asia and Europe.

• Safety-first: embed rigorous testing and compliance across all product lines.
• Quality and reliability: control every step from design to delivery to ensure consistent performance.
• Innovation: allocate ~8% of revenue to R&D to accelerate new product development and manufacturing improvements.
• Customer focus: adapt quickly to customer needs via vertically integrated operations and responsive distribution.
• Sustainability and responsibility: pursue operational efficiencies and safer product lifecycles while expanding export markets responsibly.

Gongniu Group Co., Ltd. (603195.SS) - Overview

• Innovation: sustained investment in R&D to expand product lines and integrate smart, energy-efficient solutions.
• Quality: rigorous quality control systems designed to ensure product reliability and high customer satisfaction.
• Sustainability: measurable targets for emissions, waste reduction, and circular-product initiatives.

• Allocate ~10% of annual revenue to R&D, focusing on smart electrical devices, safety improvements, and low-loss components.
• Maintain and audit quality-control processes across manufacturing sites to sustain a >95% first-pass yield and the reported 98% customer satisfaction.
• Implement energy-efficiency upgrades at facilities, supplier engagement programs, and green product design to meet the -30% carbon target by 2025.
• Scale recycling and waste-minimization pilots after the 20% waste reduction achieved in 2022, integrating recovered materials into new products where feasible.

Gongniu Group Co., Ltd. (603195.SS) - Mission Statement

• Expand international footprint to operate in over 30 countries by end of 2024.
• Invest approximately 10% of annual revenue in research & development to accelerate product innovation and quality.
• Reduce carbon emissions by 25% over the next five years through energy-efficiency upgrades and increased use of renewable energy in manufacturing.
• Achieve a Net Promoter Score (NPS) of 70+ by end of 2024 to signify outstanding customer satisfaction and loyalty.
• Drive financial performance to target total sales revenue of ~¥12.0 billion in 2024 with an expected profit margin of 18%.

• Strategic initiatives to reach these targets include: scaling export channels, strengthening OEM and distributor alliances, accelerating electrification and smart-product roadmaps, and implementing factory-level renewable energy projects (solar, procurement of green power).
• Financial discipline and focused marketing investments underpin the revenue and margin objectives, while R&D allocation (≈¥1.2B) will be prioritized toward high-value, differentiated product lines and digital services.
• Sustainability actions will combine energy conversion, process optimization, and supplier engagement to achieve the 25% emissions reduction goal.

Gongniu Group Co., Ltd. (603195.SS) Vision Statement

• Innovation: continuous investment in product development and smart-home integration to capture new market segments and enhance product differentiation.
• Quality: strict manufacturing controls and extended warranty programs to reduce failure rates and strengthen brand trust.
• Customer-Centricity: tailored solutions for residential, commercial, and industrial clients; expanding after-sales service coverage to improve retention.
• Sustainability: lowering lifecycle emissions, increasing recycled-material use, and improving energy efficiency across operations and products.
• Collaboration: strategic joint ventures, supplier partnerships, and cross-functional internal teams to accelerate time-to-market.

• Innovation: 45 new patents filed over the past 3 years; R&D centers upgraded to prototype smart-switch production lines.
• Quality: defect rate target below 0.3% through automated optical inspection and supplier quality gates.
• Customer-Centricity: NPS improvements from 38 to 52 after expanding service centers in tier-2/3 cities.
• Sustainability: target of 25% recycled plastics in housings by 2026 and 15% energy intensity reduction across plants by 2025.
• Collaboration: 6 strategic supplier alliances and 3 technology joint ventures focused on IoT-enabled distribution solutions.

• Scaling smart product lines to increase ASP and capture higher-margin segments.
• Lean manufacturing investments to reduce unit costs and defect rates.
• After-sales digital platform rollout to shorten resolution times and boost retention.
• Green supply-chain programs to audit and decarbonize major suppliers.
• Cross-border distribution partnerships to grow export penetration in Southeast Asia and the Middle East.