Mission Statement, Vision, & Core Values (2026) of JiShi Media Co., Ltd.

At the heart of JiShi Media Co., Ltd. (601929.SS) lies a bold commitment to reshape China's media landscape from its Changchun headquarters, with a market capitalization of approximately 2.31 billion yuan and a service portfolio spanning cable TV, mobile, broadband, IPTV and VOD that helped deliver a resilient 20% year‑over‑year revenue growth from 2021 to 2022; guided by a mission to enrich everyday experiences-evidenced by a content engagement rate near 75% in 2023 and a data‑driven personalization push that increased average session duration by 25%-the company poured $5 million into R&D in 2024 to launch a next‑generation content platform that improved user engagement and delivery times by about 30%, supported a 15% rise in advertising revenue in 2022, and underpins a strategic vision to expand a roughly 22% share of the online media advertising market while maintaining a 60% user retention rate, mobilizing over 150 staff on collaborative initiatives, boosting actionable customer insights by 50% and achieving a 90% retention benchmark on its client platform alongside social investments-such as a 30% carbon footprint reduction and $2 million in community programs-that signal JiShi's focus on innovation, integrity, customer‑centred solutions and scalable growth.

JiShi Media Co., Ltd. (601929.SS) - Intro

• Headquarters: Changchun, Jilin Province, China
• Market capitalization: ~2.31 billion RMB (late 2025)
• Notable growth: 20% YoY revenue increase from 2021 to 2022
• Brand visibility: reported ~30% increase over the past year
• Recent conditions: faced operational challenges through 2025 while maintaining strategic initiatives to stabilize performance

• Cable television services (traditional pay-TV packages and regional channel distribution)
• Mobile communication services (regional MVNO and partnership models)
• Broadband Internet access and home networking
• Live TV, video-on-demand (VOD), and IPTV video services
• IPTV value-added services: interactive features, targeted advertising, and cloud DVR
• Digital home services: smart-home integration, OTT apps, and bundled subscription products

• Service convergence: bundling cable, broadband, IPTV, and mobile to increase ARPU and reduce churn.
• Content and platform investments: expanding VOD libraries, localized content and interactive IPTV features to drive engagement.
• Digital transformation: upgrading back-office OSS/BSS, migrating services to cloud-based delivery to lower OPEX and enable faster product iterations.
• Brand and marketing: targeted campaigns and partnerships contributed to a ~30% improvement in brand visibility year-over-year.
• Operational resilience: cost optimization and targeted capex reduction in 2024-2025 to respond to macro pressures while protecting core subscriber base.

• ARPU trends across bundled vs. single-play customers
• Subscriber acquisition and churn rates for IPTV and broadband
• Content acquisition costs versus VOD monetization (ads/subscription)
• CapEx-to-revenue ratio as the company balances network upgrades with profitability
• Brand visibility and marketing ROI supporting cross-sell of new digital services

JiShi Media Co., Ltd. (601929.SS) - Overview

Mission Statement

• Achieving a content engagement rate of approximately 75% across digital platforms as of 2023.
• Investing $5 million in R&D in 2024 to develop technology that increased user engagement metrics by 30%.
• Leveraging data analytics to personalize content and recommendations, producing a 25% increase in average session duration.
• Offering integrated advertising solutions (video, sponsored articles, social promotions) that contributed to a 15% rise in advertising revenue in 2022.

Vision

Core Values

• Editorial Excellence - Uphold rigorous standards to produce trusted, impactful content.
• User-Centric Innovation - Prioritize user experience through continuous R&D and personalization.
• Data Integrity & Privacy - Use analytics responsibly to tailor experiences while protecting user data.
• Collaborative Advertising - Deliver measurable ROI for advertisers through integrated, cross-format campaigns.
• Agility & Learning - Iterate quickly on product and content based on performance metrics and market trends.

Key Strategic Metrics

How Mission and Metrics Align

• Content strategy is governed by engagement targets and quality KPIs (current baseline: 75% engagement in 2023).
• R&D funding ($5M in 2024) is allocated to platform development, personalization engines, and content-delivery optimization, producing a 30% engagement uplift.
• Monetization focuses on integrated ad products-video, sponsored articles, social-driving a documented 15% ad-revenue increase in 2022 and ongoing gains thereafter.

JiShi Media Co., Ltd. (601929.SS) - Mission Statement

• Deliver high-quality, personalized content experiences that increase user time-on-platform and advertiser conversion rates.
• Invest in proprietary technology to reduce latency, optimize ad delivery, and enable real-time analytics for partners.
• Grow responsibly by balancing market share expansion with high user retention and profitable monetization.
• Foster an organizational culture of innovation, cross-functional collaboration, and data-driven decision-making.

Vision Statement

• Technology-first growth: scale proprietary CMS and programmatic ad stack to reduce delivery times and increase fill rates.
• Audience loyalty: sustain and improve a 60% year-over-year user retention rate through personalization and community features.
• Market leadership: target a top-3 position in core segments while growing overall Chinese online media advertising share from ~22% toward 25%+.

Core Values

• Innovation - continuous product and algorithm improvement, including accelerated content delivery (30% faster since 2022 CMS rollout).
• Integrity - transparent metrics and ad practices to maintain trust with users and advertisers.
• User-Centricity - prioritize retention and satisfaction, reflected in a 60% YoY retention benchmark.
• Collaboration - cross-team agility to adapt to market shifts and scale new offerings.
• Accountability - measurable KPIs and disciplined capital allocation to sustain profitable growth.

Key Operational and Financial Metrics

Strategic Priorities (near-term)

• Scale proprietary CMS and integrate AI-driven personalization to further reduce delivery latency and increase engagement.
• Increase advertiser yield through advanced targeting and measurement tools, aiming to improve ad revenue yield by 10-15% over two years.
• Diversify monetization: expand subscription, e-commerce, and branded content initiatives to reduce ad reliance from ~74%.
• Maintain disciplined cost management while growing R&D spend to support product differentiation.

JiShi Media Co., Ltd. (601929.SS) - Vision Statement

• Integrity: Upholding transparent governance, ethical client engagements, and fair employee practices across all operations.
• Innovation: Investing strategically in product and platform R&D to drive engagement and long-term competitiveness.
• Collaboration: Promoting cross-functional teamwork to accelerate delivery and quality.
• Customer-Centricity: Designing services and feedback loops that prioritize client needs and retention.
• Social Responsibility: Reducing environmental impact and investing in community development.
• Excellence: Pursuing operational and service excellence to maximize stakeholder value.

• R&D investment: $5,000,000 in 2024, correlated with a 30% increase in user engagement year-over-year.
• Collaborative initiatives: A 2024 program engaged over 150 employees across departments, delivering a 15% improvement in project completion rates.
• Customer feedback platform: Launched in 2024, producing a 50% increase in actionable insights and achieving a 90% customer retention rate among participants.
• Environmental impact: 30% reduction in carbon footprint in 2024 via energy-efficient operations.
• Community investment: $2,000,000 allocated in 2024 to education and digital literacy projects.

• Strategic priorities: Maintain R&D momentum, scale collaborative programs, expand customer feedback integration, and accelerate sustainability initiatives to support the vision.
• Governance focus: Embed integrity and excellence into KPIs, performance reviews, and stakeholder reporting.