Mission Statement, Vision, & Core Values (2026) of Jiangsu Phoenix Publishing & Media Corporation Limited.

From its 1999 founding in Nanjing to becoming the country's second-largest textbook publisher and a conglomerate of nine publishing houses (including six state-level first-class units), Jiangsu Phoenix Publishing & Media Corporation Limited has turned cultural ambition into measurable momentum: in 2023 it posted operating revenues of 16.93 billion yuan and total profits of 4.87 billion yuan, while investing 120 million yuan in R&D in 2022 that produced 50 new digital products and fueled the Phoenix Digital Library to reach 500,000 active users in six months; with international sales already at 15% of revenue (about 825 million yuan) and partnerships across 60+ countries, a customer satisfaction rate climbing to 93%, 85% of projects run cross-departmentally, and a 50 million yuan commitment to literacy programs that served over 10,000 rural participants, PPMG's mission to lead cultural innovation, its vision to double digital and international impact, and its core values of integrity, innovation, quality, collaboration and social responsibility shape strategic moves that invite a deeper look into how numbers are driving culture and global reach

Jiangsu Phoenix Publishing & Media Corporation Limited (601928.SS) - Intro

• To promote cultural dissemination and educational development through high-quality publishing, multimedia content, and integrated cultural services.
• To foster literacy, lifelong learning, and cultural exchange at home and abroad.
• To deliver sustainable value to shareholders, authors, readers, and communities.

• To be China's leading integrated cultural and educational media group, shaping the future of publishing and content delivery through innovation and global partnerships.
• To expand international influence by strengthening cooperative ties with publishers and cultural institutions in over 60 countries and regions.

• Quality: Upholding editorial excellence across publishing, distribution, and multimedia production.
• Educational Impact: Prioritizing content that supports primary and secondary education, where the company is a market leader.
• Integrity: Ethical publishing practices and respect for intellectual property.
• Innovation: Investing in digital transformation, film and television, and new content formats.
• Collaboration: Building mutually beneficial partnerships domestically and internationally.

• Founded: 1999, headquartered in Nanjing, Jiangsu Province.
• Organizational footprint: Nine publishing houses and one daily newspaper; six publishing units designated as state-level first-class publishers.
• Business segments: Publishing, distribution, printing, film & television production, and real estate.
• Educational positioning: Second-largest publisher of primary and secondary school textbooks in China.
• International reach: Cooperative relationships with organizations in over 60 countries and regions.

• Diversified revenue streams across publishing, print, distribution, audiovisual production, and property.
• Strong position in the education sector-critical recurring demand for textbooks and educational materials.
• State-level accreditation for multiple publishing units, supporting credibility and access to institutional channels.
• Growing multimedia capabilities (film & TV) enabling IP extension and new monetization avenues.
• Established international partnerships that facilitate content exchange, translation, and co‑publishing.

Jiangsu Phoenix Publishing & Media Corporation Limited (601928.SS) - Overview

• Build an innovative cultural leader and become an important strategic investor in the national cultural industry.
• Become a strong global publishing media entity emphasizing cultural innovation, content leadership, and digital transformation.

• Lead the intersection of traditional publishing and digital content platforms to expand cultural influence domestically and internationally.
• Double digital economy revenue within five years through product innovation, platform scale, and strategic investments.

• Innovation - prioritize R&D and digital product development to adapt to changing consumption patterns.
• Quality - preserve editorial and content standards across print and digital formats.
• Collaboration - maintain and expand partnerships with global publishing institutions and cultural organizations.
• Accessibility - broaden educational and cultural access through digital libraries and platforms.
• Sustainability - invest strategically to ensure long-term cultural and financial resilience.

• Accelerate digital product roadmap leveraging the 50 new products launched in 2022 to scale subscription and licensing revenue.
• Expand Phoenix Digital Library content and distribution to convert free/active users into paid subscribers and institutional clients.
• Strengthen cross-border publishing and distribution via existing branches and partnerships in 30+ countries and regions.
• Deploy strategic investments to acquire complementary digital platforms and IP aligned with cultural and educational objectives.

Jiangsu Phoenix Publishing & Media Corporation Limited (601928.SS) - Mission Statement

Jiangsu Phoenix Publishing & Media Corporation Limited (601928.SS) commits to advancing cultural dissemination, enriching public knowledge, and building sustainable commercial value through publishing, distribution, digital media and cross‑border cultural exchange. Grounded in its 14th Five‑Year Plan development goal (2021-2025) to become a world‑leading publishing and media enterprise with strong core competitiveness, wide cultural influence, robust international broadcasting capabilities, and impressive overall competence, the company aligns mission, vision and core values to measurable strategic targets.

Vision Statement

PPMG's vision is to develop into a world‑leading publishing and media enterprise with strong competitiveness in its core business. The company seeks wide cultural influence, robust international broadcasting capabilities, and impressive overall competence, with accelerated international expansion and deeper global partnerships.

• Target: partnerships with publishers in over 20 countries (current footprint spans more than 20 countries).
• 2023 international sales: 15% of total revenue, approximately 825 million yuan (implying total revenue ≈ 5,500 million yuan).
• Ambition: double international revenue by 2026 to roughly 1,650 million yuan through strategic collaborations, translations and global book fair participation.

Mission Pillars

• Content Excellence - Publish authoritative, culturally resonant works across education, humanities, trade and children's segments.
• Global Reach - Expand rights trading, translations and co‑publishing to increase international revenue share from 15% (2023) to 30% of total revenue by 2026.
• Digital Transformation - Scale digital publishing, IP development and multimedia adaptations to enhance margins and cross‑border monetization.
• Social Responsibility - Preserve and promote cultural heritage, support literacy and lifelong learning initiatives.

Core Values

• Integrity - Uphold editorial independence, ethical copyright practices and transparent partnerships.
• Quality - Prioritize rigorous editorial standards and high production values.
• Innovation - Embrace new formats, platforms and business models for audience engagement.
• Collaboration - Build long‑term domestic and international alliances to scale content distribution and cultural impact.
• Accountability - Set measurable KPIs and report performance against strategic goals.

Strategic KPIs and Financial Targets (Selected)

For a detailed financial health review that complements these strategic goals, see: Breaking Down Jiangsu Phoenix Publishing & Media Corporation Limited Financial Health: Key Insights for Investors

Jiangsu Phoenix Publishing & Media Corporation Limited (601928.SS) - Vision Statement

To become a global leader in publishing and integrated media services by combining trusted content, cutting-edge digital solutions, and measurable social impact.

• Deliver high-quality publications and multimedia products that educate, inform, and inspire.
• Continuously innovate in digital publishing and distribution to meet evolving reader needs.
• Uphold integrity and transparency across operations, partnerships, and investor relations.
• Drive inclusive literacy and community development through targeted social programs.

• Integrity - ensuring reliability and excellence in products and services across all business lines.
• Innovation - sustained investment in R&D to create next-generation digital content and platforms.
• Quality - a relentless focus on reader and customer satisfaction backed by measurable KPIs.
• Collaboration - cross-functional teamwork to accelerate product development and market reach.
• Social responsibility - active contributions to literacy and community programs with measurable participation.

• R&D Focus: The ~120 million yuan R&D outlay in 2022 enabled the launch of 50 digital offerings spanning e-books, learning platforms, and interactive multimedia tailored for K-12 and adult learning segments.
• Quality Improvement: Customer satisfaction rose from 89% in 2022 to 93% in 2023, reflecting product refinements, post-sale service enhancements, and UX improvements on digital platforms.
• Cross-Functional Delivery: 85% of projects are executed by interdepartmental teams, shortening time-to-market and improving product-market fit through combined editorial, tech, and marketing expertise.
• Community Investment: A 50 million yuan commitment to programs such as 'Read for All' funded literacy workshops reaching over 10,000 rural participants, aligning social impact with core business goals.

• Scalable Digital Pipeline: Consistent R&D investment and a track record of 50 new digital products signal a pipeline positioned for recurring revenue growth and higher-margin digital adoption.
• Brand and Trust: High customer satisfaction and integrity-oriented practices support retention and strengthen distribution partnerships across educational and retail channels.
• ESG & Community Reach: Measurable social contributions and literacy outcomes enhance corporate responsibility credentials, important for ESG-minded investors.