Mission Statement, Vision, & Core Values (2026) of Zhewen Interactive Group Co., Ltd.

How does a Shanghai-listed marketing powerhouse turn data into measurable gains? Meet Zhewen Interactive Group Co., Ltd., a public company on the Shanghai Stock Exchange under 600986.SS that employs roughly 1,162 full-time professionals to deliver corporate marketing planning, image strategy, exhibition and display services, design, production, agency and advertising while relentlessly leveraging technology and data to drive traffic and extract value; guided by a clear mission-making clients' advertisements more effective and marketing more rewarding-and an ambitious vision of becoming a leading advertising agency in the world, Zhewen's service diversification and client-centric core value of creating value for mutual achievement position it as a strategic partner for brands seeking measurable ROI and scalable growth...

Zhewen Interactive Group Co., Ltd. (600986.SS) Intro

Zhewen Interactive Group Co., Ltd. (600986.SS) is a publicly traded digital marketing services company headquartered in China, focused on corporate marketing planning, corporate image planning, exhibition and display services, design, production, agency, and advertising. The company combines creative service offerings with technology and data-driven capabilities to drive traffic, extract value from that traffic, and deliver measurable marketing outcomes.

• Shanghai Stock Exchange ticker: 600986.SS
• Number of full-time employees: 1,162
• Core service lines: marketing planning, image planning, exhibition/display, creative design, production, agency services, advertising

Mission: to enable clients to translate audience attention into commercial value through integrated creative services and data-driven traffic monetization. Vision: to be a leading technology-enabled digital marketing partner across China and regional markets, delivering scalable ROI for brand and performance campaigns.

• Strategic focus: expand service offerings, strengthen proprietary technology and data capabilities, and scale integrated solutions across offline (exhibition/display, production) and online (digital advertising, traffic optimization).
• Near-term targets: increase investment in technology and data by ~20% over the next 3 years to accelerate automation, attribution and programmatic delivery.

Core values that guide operations and client engagements:

• Client-first performance: prioritize measurable outcomes and ROI for every campaign.
• Data-informed creativity: combine analytics with creative strategy to maximize conversion and brand impact.
• Integrity and compliance: adhere to regulatory, financial and ethical standards as a listed company.
• Collaboration and scalability: integrate cross-functional teams to deliver end-to-end solutions.
• Continuous improvement: invest in people, processes and technology to increase efficiency and differentiation.

Operational and financial priorities tied to mission and vision include optimizing margins through standardized production workflows, growing higher-margin digital service revenue, and leveraging data platforms to increase client lifetime value. Progress and detailed financials can be found in company disclosures and investor reports; for an investor-focused breakdown, see: Breaking Down Zhewen Interactive Group Co., Ltd. Financial Health: Key Insights for Investors

Zhewen Interactive Group Co., Ltd. (600986.SS) - Overview

• Mission: Increase advertising effectiveness and client marketing ROI through data-driven creative, programmatic delivery and performance analytics.
• Strategic focus: Client-centric solutions, measurable KPIs, and scalable ad tech platforms that translate spend into attributable business results.
• Operational emphasis: Integrating creative services, media buying, technology and post-campaign insights to maximize conversion and lifetime value.

• Target: End-to-end marketing orchestration across brand, performance and commerce channels.
• Innovation pathway: AI-driven creative optimization, attribution models, and cross-channel measurement standards.
• Market ambition: Expand platform reach into programmatic TV, connected devices and cross-border digital commerce.

• Client-first accountability - success tied to client KPIs and transparent reporting.
• Data integrity - rigorous measurement, privacy-compliant data practices and reproducible results.
• Innovation - continuous investment in algorithms, creative tooling and automation to improve efficiency.
• Collaboration - integrated teams across strategy, creative, tech and media to deliver unified outcomes.
• Long-term partnership - focus on retention, LTV improvement and shared growth with clients.

• Ad impressions served (annual): ~220 billion in 2023 across mobile, desktop and connected devices.
• Active brand clients: ~1,300 (end-2023), with top-50 clients contributing ~42% of revenue.
• Average campaign measurable conversion uplift: reported median +26% QoQ for performance clients in 2023.
• Technology uptime & SLAs: platform availability >99.9% with sub-second bidding latencies for programmatic operations.

• Measurable client ROI: target incremental revenue-per-client improvement ≥20% within first 6 months of engagement.
• Scalability: maintain gross margins ≥36% while growing revenue at >8% YoY through automation and productized services.
• Innovation spend: allocate ~5-6% of revenue to R&D to sustain AI-driven product advantage.
• Retention and LTV growth: raise 3‑year client LTV by >30% via integrated marketing and commerce enablement.

Zhewen Interactive Group Co., Ltd. (600986.SS) - Mission Statement

• Deliver measurable marketing ROI through integrated digital, outdoor, and content-driven campaigns.
• Leverage data analytics and AI-enhanced targeting to optimize conversion and media efficiency.
• Scale service offerings to serve multinational clients and cross-border campaigns.
• Maintain high corporate governance and sustainable growth to protect investor interests.

• Global leadership: target presence in key APAC, EMEA, and North American markets through partnerships and organic growth.
• Service diversification: combine creative, media buying, data science, and commerce marketing under unified client offerings.
• Operational excellence: invest in scalable tech stacks and measurement frameworks to ensure consistent campaign performance.

• Client-first performance: prioritize measurable impact and long-term partnership over short-term billings.
• Innovation: continuous investment in data capabilities, AI, and creative formats.
• Integrity: transparent reporting, compliance with listed-company governance, and ethical advertising practices.
• Collaboration: cross-disciplinary teams aligning strategy, creative, and media execution.
• Sustainability: environmental and social considerations in media choices and corporate operations.

• Capital allocation emphasizes scalable tech (programmatic, data platforms) and selective M&A to accelerate international reach.
• Margin profile is expected to improve as higher-margin digital and data services scale versus traditional media placement.
• Governance and disclosure improvements align with public-market expectations and support access to international capital if needed.

Zhewen Interactive Group Co., Ltd. (600986.SS) - Vision Statement

• Mutual-benefit partnerships: structuring agreements so revenue share, IP licensing, and joint-development projects align incentives between Zhewen and partners.
• Client-first product design: iterating products on measurable user engagement KPIs to maximize both user satisfaction and monetization outcomes.
• Employee empowerment: linking performance and professional development programs with company success metrics to foster long-term retention and capability-building.
• Ethical business conduct: embedding compliance and transparent reporting into deal-making and operations to protect stakeholders' interests.
• Collective celebration of success: communicating milestones and distributing rewards to reflect shared achievement across teams and partners.

• Revenue-share models tied to performance thresholds so partners scale with success.
• Co-investment in R&D for new IP with predefined upside-sharing terms.
• Joint marketing programs where incremental revenue is split to reflect marketing contribution and cost-sharing.