Mission Statement, Vision, & Core Values (2026) of Jiangsu Broadcasting Cable Information Network Corporation Limited.

Discover how Jiangsu Broadcasting Cable Information Network Corporation Limited, founded in 2008, has grown into a regional powerhouse serving over 10 million subscribers with roughly 60% market penetration across Jiangsu province, combining legacy cable TV with expanding 5G and fiber-optic broadband networks to meet surging demand; with a market capitalization near 18 billion CNY as of late 2025 and 7.98 billion CNY in revenue for 2024 (a 5.04% year-on-year increase), JBC ties its mission of "lifelong caring for you, heartwarming service to city" to strategic investments, customer-first service innovations, partnerships for richer content delivery, and community-focused corporate social responsibility while grounding its vision and core values-diversity, excellence, mutual benefit, and collective value creation-in measurable growth and infrastructure development that aim to expand coverage in underserved areas and elevate service quality.

Jiangsu Broadcasting Cable Information Network Corporation Limited (600959.SS) Intro

• Subscribers: >10 million residential and commercial subscribers (provincial reach).
• Market penetration in Jiangsu: ~60% of households and connected premises.
• Primary services: cable TV transmission, data broadband, digital TV value-added services, and 5G communication technology services.
• Strategic focus: fiber-optic network expansion and broadband capacity enhancement to meet rising high‑speed internet demand.

Mission

• Deliver ubiquitous, high‑quality connectivity and multimedia services across Jiangsu through resilient infrastructure and customer-centric operations.
• Support digital inclusion by expanding fiber and broadband access to underserved urban and rural communities.
• Drive value for shareholders via steady revenue growth, operational efficiency, and targeted technology investments.

Vision

• Be the province's foremost integrated network operator and a national model for converged media and communications services.
• Lead in next‑generation network deployment - including fiber‑to‑the‑home (FTTH), converged broadband, and 5G edge services - to enable smart cities, industry digitalization, and enriched digital lifestyles.
• Achieve sustainable growth that balances commercial performance with social responsibility and environmental stewardship.

Core Values

• Customer First - prioritize service reliability, user experience, and tailored solutions for residential and enterprise clients.
• Innovation - continuous R&D and adoption of fiber, IP‑based distribution, and 5G convergence to raise network capability and monetization.
• Integrity - transparent governance, regulatory compliance, and responsible financial management supporting a market cap near 18 billion CNY (late 2025).
• Collaboration - partnerships with content providers, equipment vendors, and local governments to scale infrastructure and services efficiently.
• Operational Excellence - disciplined cost control and capital allocation that contributed to a 5.04% revenue increase in 2024 (7.98 billion CNY).

Jiangsu Broadcasting Cable Information Network Corporation Limited (600959.SS) - Overview

Mission Statement

Jiangsu Broadcasting Cable Information Network Corporation Limited (600959.SS) positions itself to 'become a preeminent quality service provider in China,' centering on superior service delivery, deep customer care and urban-focused community service under the tagline 'lifelong caring for you, heartwarming service to city.' The company's mission drives a balanced agenda of customer experience, technology-led efficiency, expanded access and social contribution.

• Customer-centric promise: "lifelong caring for you, heartwarming service to city."
• Service ambition: Lead regional quality of cable-TV, broadband and value-added services.
• Community role: Support local culture and community development as a corporate social responsibility priority.

Strategic objectives supporting the mission

• Enhance customer experience through bundled service innovation (triple-play, OTT partnerships, smart-home integration).
• Expand network coverage and penetration in underserved urban fringe and rural townships across Jiangsu province.
• Leverage broadband upgrades (FTTB/FTTH) and CMTS/EPON investments to deliver faster, more reliable internet.
• Pursue content and platform partnerships to broaden high-quality, localized and national content offerings.
• Commit to CSR initiatives that preserve cultural heritage, promote digital inclusion and support local public services.

Operational levers and technology focus

• Network modernization: accelerating fiber deployment to increase average downstream speeds and reduce latency for households and SMEs.
• Automation and OSS/BSS enhancements to improve order-to-activation times and first-call resolution rates.
• Data-driven customer care: deploying CRM analytics to reduce churn and increase ARPU through targeted upsell.
• Strategic partnerships with content providers and platforms to enrich programming and non-linear services.

Partnerships, content and service delivery

• Content alliances: contracts with national and regional broadcasters and OTT platforms to create multi-platform viewing options.
• Service partners: collaborations with equipment vendors and system integrators to accelerate fiber rollout and set-top innovations.
• Commercial tie-ups: bundling with mobile and utility partners to drive converged offerings and increase household wallet share.

Corporate social responsibility and community engagement

• Investment in local cultural initiatives and sponsorship of community media programs.
• Digital inclusion projects: subsidized broadband access for low-income households and digital literacy campaigns.
• Disaster-relief support and public safety communications infrastructure commitments.

Further reading

Jiangsu Broadcasting Cable Information Network Corporation Limited (600959.SS) - Mission Statement

• Mission core: Provide dependable, high-quality connectivity and integrated urban information services that enhance citizens' daily lives and municipal operations.
• Service promise: Long-term customer care with rapid, empathetic field support and lifecycle-driven service models.
• Technological pledge: Continuous adoption of fiber broadband, IP-based platforms and cloud/CMS capabilities to elevate experience and efficiency.
• Community focus: Partnering with city governments and enterprises to support smart-city initiatives and underserved-area coverage expansion.

• Customer experience: Prioritize Net Promoter and complaint-resolution metrics to reduce churn and increase household ARPU.
• Coverage expansion: Target increased FTTH penetration in secondary and tertiary cities and rural peripheries.
• Innovation roadmap: Invest in IP TV, OTT aggregation, smart-home gateways and municipal IoT platforms.

• Quality-first: Deliver stable, high-availability networks and polished customer touchpoints.
• Customer empathy: Responsive field teams, lifecycle maintenance and community-oriented service programs.
• Innovation-driven: Continuous upgrades to IP, cloud, and IoT capabilities to future-proof services.
• Integrity and compliance: Regulatory adherence, transparent investor communications and social responsibility.
• Collaboration: Deep partnerships with municipal governments, content providers and technology vendors.

Jiangsu Broadcasting Cable Information Network Corporation Limited (600959.SS) - Vision Statement

• Inclusion and diversity as a strategic asset: embedding diverse perspectives in product design, customer service and supplier selection to better serve urban and rural subscribers.
• Relentless pursuit of excellence: continual network upgrades, customer experience metrics, and operational efficiency targets to raise service standards.
• Mutual benefit and common progress: partnership models with municipalities, content providers and enterprise customers that align incentives and share growth.
• Value creation through concerted efforts: cross-functional teams and ecosystem collaborations that accelerate new-service incubation and monetization.
• Values-driven governance: integrating these principles into decision-making, compliance, and human-capital development.

• Inclusion & diversity: recruitment and supplier diversity metrics, targeted outreach in under-served counties and districts.
• Excellence: KPIs for network availability, bandwidth per household, and first-time fix rates in field operations.
• Mutual benefit: revenue-sharing and public-private partnership frameworks for municipal smart-city projects.
• Collective value creation: cross-business product bundles (broadband + content + IoT) and joint R&D pilots with telecom and cloud partners.