Mission Statement, Vision, & Core Values (2026) of Jiangsu Hengshun Vinegar-Industry Co.,Ltd.

Steeped in tradition yet fiercely future-facing, Jiangsu Hengshun Vinegar-Industry Co., Ltd. (600305.SS) traces its roots to 1840 in Zhenjiang, Jiangsu-strategically sited on the Yangtze River-and has grown into a leading condiment maker famed for Zhenjiang vinegar alongside soy sauce, pickles and seasonings that reach homes across China and into 43+ countries and regions; its mission marries artisanal fermentation with modern quality controls to produce healthful, authentic flavors while pursuing sustainability and customer-driven innovation, its vision targets global leadership through expanded international presence, eco-conscious production and stakeholder partnerships, and its core values-quality, innovation, sustainability, customer focus, integrity and preservation of cultural heritage-drive R&D, green initiatives and community recognition as a National Industrial Heritage Site and a National Science Education Base

Jiangsu Hengshun Vinegar-Industry Co.,Ltd (600305.SS) - Intro

• Founded: 1840 (Zhenjiang, Jiangsu)
• Main products: Zhenjiang vinegar, soy sauce, pickles, blended sauces, liquid seasonings
• Geographic reach: Nationwide distribution in China; exports to 43+ countries and regions
• Cultural recognition: National Industrial Heritage Site; National Science Education Base

• Mission: Preserve traditional fermentation heritage while delivering safe, flavorful condiments that enhance everyday dining.
• Vision: Be the globally respected standard-bearer for Chinese vinegars and condiments - combining authenticity, innovation, and sustainability.
• Core values:
  • Heritage & Craftsmanship - protecting traditional fermentation methods
  • Quality & Safety - strict process control, traceability and HACCP/ISO practices
  • Innovation - R&D in flavor science, product diversification and process modernization
  • Sustainability - responsible sourcing, waste reduction and energy efficiency
  • Customer focus - broadening channels from retail to foodservice and exports

• Production footprint: Multiple modernized plants clustered in Zhenjiang and surrounding Jiangsu region to ensure access to high-quality grain and freshwater resources from the Yangtze.
• Process approach: Traditional solid-state fermentation and aging for signature vinegars coupled with automated blending, filtration and packaging lines to ensure consistency and food safety.
• R&D & education: In-house R&D labs and visitor/education facilities supporting product development and public science outreach.

• Certifications: ISO 9001, HACCP, food safety management systems across core plants.
• Quality investments: Traceability systems, laboratory automation, and periodic third-party testing to ensure product safety and compliance for export markets.
• Recognition: National-level heritage and education designations underline cultural value and public trust.

• Domestic leadership in premium vinegar segments; expanding soy sauce and blended sauce market share through private label and retail partnerships.
• Export expansion: targeting greater presence in SE Asia, North America and Europe via regional distributors and e-commerce channels.
• Value-chain upgrades: vertical integration of selected raw materials, energy efficiency projects, and packaging innovation to reduce costs and environmental footprint.

Jiangsu Hengshun Vinegar-Industry Co.,Ltd (600305.SS) - Overview

• Produce high-quality condiments that honor traditional Chinese culinary heritage while embracing innovation to meet evolving consumer tastes.
• Use the finest raw materials so each product embodies authentic flavors and the health benefits associated with Chinese cuisine.
• Embed sustainability across operations to minimize ecological footprint through water- and energy-saving production, waste reduction, and responsible sourcing.
• Drive innovation in production techniques and product development to expand offerings and improve efficiency.
• Prioritize customer satisfaction by actively collecting consumer feedback and rapidly iterating product and service improvements.
• Balance respect for historical roots with adaptation to modern market demands and internationalization.

• Become the global benchmark for Chinese traditional condiments, combining heritage craftsmanship with modern food-tech excellence.
• Lead the transition to sustainable condiment production in China and export Chinese flavor culture worldwide.
• Achieve long-term, profitable growth while enhancing brand trust and consumer health outcomes.

• Quality-First: uncompromising standards in raw materials, fermentation processes, and final testing.
• Heritage & Craftsmanship: preserving traditional fermentation methods and recipes.
• Innovation: continuous improvement in R&D, product formats, packaging, and supply chain.
• Sustainability: minimizing resource use and emissions, promoting circular practices.
• Customer-Centricity: data-driven consumer insights and responsive product development.
• Integrity & Transparency: compliance with regulations and clear stakeholder communication.

• Invest in fermentation R&D centers and pilot facilities to shorten product development cycles and increase yield quality.
• Expand premium and health-oriented product lines (low-sodium, probiotic-enhanced vinegars) to capture higher-margin segments.
• Scale sustainable manufacturing: water-recycling systems, biomass/biogas use in boilers, and packaging reduction targets.
• Strengthen direct-to-consumer channels and digital marketing to increase brand loyalty and gather actionable consumer data.
• Pursue selective international distribution partnerships to raise export share and global brand recognition.

• Customer satisfaction & Net Promoter Score (NPS) trends across e-commerce and retail channels.
• Percentage of sales from new products launched within last 24 months.
• Water and energy intensity per ton of product; waste recycling rate.
• R&D pipeline metrics: number of pilot projects, time-to-market, and incremental margin contribution.
• Market share movement in core condiment categories and premium segments.

Jiangsu Hengshun Vinegar-Industry Co.,Ltd (600305.SS) - Mission Statement

• Deliver authentic, high-quality condiments (vinegar, soy sauce, and related products) rooted in Hengshun's 170+ year heritage while meeting modern food-safety and taste expectations.
• Achieve profitable, sustainable growth by expanding domestic market share and accelerating international distribution.
• Invest in R&D to innovate product lines, packaging, and processes that reduce environmental footprint and improve shelf life and convenience.
• Create long-term value for shareholders through disciplined capital allocation, operational efficiency, and brand premiumization.
• Build inclusive workplace culture that cultivates talent, continuous improvement, and cross-functional collaboration.

• Global expansion: introduce authentic Chinese flavors to broader international channels (retail, foodservice, and e-commerce) and increase export penetration.
• Sustainability leadership: adopt circular practices across production, packaging, and logistics to set industry standards for environmental responsibility.
• Innovation culture: foster continuous improvement and R&D investment to create premium, health-focused, and convenience-oriented products.
• Stakeholder partnerships: deepen supplier, distributor, and customer relationships to drive mutual growth and resilient supply chains.
• Tradition + Modernity: blend artisanal processes with automation, quality controls, and digital marketing to scale heritage at speed.

• Quality First - uncompromising food safety and sensory excellence.
• Heritage Respect - protecting traditional fermentation know-how as a strategic asset.
• Innovation & Improvement - data-driven R&D and lean operations to drive product and process upgrades.
• Responsibility - environmental stewardship, community engagement, and responsible sourcing.
• Integrity & Partnership - transparent governance, fair trade practices, and collaborative relationships.

• Scale abroad: target top 10 export markets with dedicated SKUs and localized packaging to lift export share to 15% within 3-5 years.
• Sustainability roadmap: reduce scope 1-2 emissions intensity by 30% per ton of product and increase recycled packaging content to 40% by 2028.
• Premiumization: grow mid- to high-end product mix to expand gross margins and capture urban, health-conscious consumers.
• Digital & channel transformation: invest in DTC e-commerce, data analytics, and cold-chain partnerships to shorten time-to-market and improve margin capture.

• Revenue growth and export penetration rates
• Net profit margin and return on invested capital (ROIC)
• Product safety audit scores and recall rates
• Energy/water intensity per ton of product and packaging recycled rate
• R&D output: new SKUs launched and revenue share from products <3 years old

Jiangsu Hengshun Vinegar-Industry Co.,Ltd (600305.SS) - Vision Statement

• Quality First: rigorous product control across raw materials, fermentation, aging, and final inspection to ensure consistent sensory profiles and food-safety compliance.
• Innovation-Led Growth: continuous R&D for novel flavors, functional formulations, and process optimization to expand addressable markets.
• Sustainability by Design: integrated environmental targets to cut emissions, reduce water usage, and increase renewable inputs across production sites.
• Customer-Centricity: data-driven consumer insights, product customization for channel partners, and expanded direct-to-consumer outreach.
• Integrity & Governance: transparent reporting, traceability systems, and adherence to ethical sourcing and labor standards.
• Cultural Stewardship: preserving traditional brewing methods while documenting and teaching heritage techniques.

• Quality: implementation of full-chain traceability (batch-level QR codes), third-party audits, and >99.9% food-safety compliance rate in QC testing.
• Innovation: new-product introductions averaged 12 SKU launches/year (2022-2023), with premium vinegar SKUs growing double digits in revenue share.
• Sustainability: investments in wastewater recycling (recycling rate improved to ~72%), biomass energy use for boilers (reducing coal dependence by ~25% vs 2020).
• Customer focus: loyalty program membership exceeded 3 million active users, driving higher repeat purchase rates and faster feedback loops for product development.
• Integrity: standardized supplier codes of conduct covering >95% of procurement spend; enhanced ESG disclosures in annual reporting cycles.
• Cultural heritage: maintained traditional aging cellars across flagship sites, with 100+ years of documented brewing practices integrated into staff training.

• Premiumization: shift portfolio mix toward higher-margin craft and aged vinegars to lift blended gross margin by 2-3 percentage points over three years.
• Export expansion: target to grow non-domestic revenue from current single-digit share to 12% of total by 2026.
• Process digitization: roll out MES and predictive maintenance to cut downtime and lower per-unit production cost.
• Green CAPEX: prioritize investments in water reuse, onsite renewable energy, and packaging light-weighting to hit sustainability KPIs.