Mission Statement, Vision, & Core Values (2026) of BTG Hotels (Group) Co., Ltd.

Born in 1999 and rooted in Shanghai, BTG Hotels Co., Ltd. has transformed into a powerhouse in China's hospitality scene-boasting a market capitalization of about 19.12 billion CNY (Dec 2025) after delivering 7.75 billion CNY in revenue and 806 million CNY in net profit in 2024-as it pursues a bold growth trajectory to open 1,500 new stores in 2025; driven by a mission to create joyful, integrated travel experiences through food, lodging and entertainment, a vision to rank among the global top three hotel management firms, and core values of integrity, customer centricity, innovation, sustainability and inclusion, BTG is balancing rapid network expansion and standardized quality upgrades to convert scale into memorable, value-added stays for guests, partners and communities alike.

BTG Hotels Co., Ltd. (600258.SS) - Intro

• Market position: Market capitalization approximately 19.12 billion CNY (Dec 2025).
• Financial scale (2024): Revenue 7.75 billion CNY; Net profit 806 million CNY.
• Growth trajectory (2025 plan): Target to open 1,500 new stores, with a significant share designated as standard stores to elevate quality consistency.

Mission

• Deliver consistent, high-quality hospitality experiences across China through scalable, standardized operations.
• Create sustainable shareholder value via disciplined expansion and diversified revenue streams (room revenue, F&B, scenic-spot operations, management fees).
• Promote local economic development by partnering with regional stakeholders to develop hotels and tourist facilities.

Vision

• Be the leading national hospitality platform recognized for standardized quality, operational excellence, and broad accessibility across urban and tourist destinations.
• Achieve balanced growth combining rapid network expansion with improved asset-level profitability and guest satisfaction.

Core Values

• Customer-first: Consistent guest experience through standardized service protocols and continuous staff training.
• Quality-driven: Prioritizing standard stores and upgrades to drive repeat stays and brand trust.
• Efficiency & Discipline: Operational KPIs, cost control, and margin focus to convert scale into profit.
• Partnership & Local Integration: Collaborative development with local governments and investors to unlock regional demand.
• Innovation: Technology-enabled operations, revenue management, and distribution optimization.

Strategic Priorities & Metrics

BTG Hotels' mission and vision translate into measurable targets emphasizing network growth, RevPAR improvement, margin expansion, and standardized quality deployment.

Operational Levers

• Standardization: Rollout of standardized room designs, SOPs, and centralized procurement to reduce unit costs and variability.
• Asset-light expansion: Franchise and management contracts to scale quickly while preserving capital.
• Quality investments: Capex allocation for refurbishments and new-build standard stores to raise average daily rate (ADR) and occupancy.
• Revenue diversification: Enhancing F&B, meeting/events, and scenic-spot monetization to increase ancillary revenue share.

Key Performance Indicators

Further context on BTG Hotels' origins, ownership, mission alignment, and business model can be reviewed at BTG Hotels (Group) Co., Ltd.: History, Ownership, Mission, How It Works & Makes Money.

BTG Hotels Co., Ltd. (600258.SS) - Overview

BTG Hotels Co., Ltd. (600258.SS) positions itself as a leader in public travel and accommodation by delivering professional, passionate, and customer-centric hospitality. The company's mission centers on satisfying lodging needs while integrating complementary services (food, travel, entertainment) to create comfortable, enjoyable, and memorable stays. A defining cultural element is the commitment to provide a "happy and sincere smile" to every customer, colleague, and partner, which underpins service delivery, employee engagement, and partner relations.

• Primary mission focus: lead the public accommodation market through consistent service quality and customer satisfaction.
• Service integration: combine lodging with food & beverage, local travel offerings, and entertainment to increase guest value and ancillary revenue.
• Culture and brand promise: every interaction characterized by warmth - "happy and sincere smile" - reinforcing repeat stays and loyalty.

Operationally and strategically, BTG Hotels emphasizes scaling a multi-format portfolio (economy, midscale, upscale) while optimizing occupancy, ADR, and RevPAR through integrated products and partnership ecosystems. The company has focused on elevating guest satisfaction scores, streamlining operations with digital tools, and expanding value-added services that enhance per-guest revenue.

• Customer-first KPIs prioritized: Net Promoter Score (NPS), repeat-stay rate, in-stay spending per guest.
• Service-integration initiatives: on-site F&B rollouts, packaged local tours, entertainment tie-ins, and cross-selling with corporate travel partners.
• Employee & partner focus: training programs to operationalize the "happy and sincere smile" culture; incentive schemes tied to guest satisfaction and operational metrics.

Strategic actions aligned with the mission include digital upgrades (mobile check-in, CRM-driven personalization), asset-light expansion via franchising and management contracts, and targeted investments in F&B and leisure offerings to lift ancillary revenue and guest experience metrics.

BTG Hotels Co., Ltd. (600258.SS) - Mission Statement

• BTG Hotels envisions becoming one of the top three hotel management enterprises in the global hotel industry.
• The company targets a substantial global presence beyond the Chinese market through asset-light management, brand franchising, and strategic partnerships.
• Strategic initiatives - rapid network growth, digital transformation, and service-standard elevation - are aligned to propel BTG Hotels toward this top-three global position.
• Progress indicators include network scale, brand diversification, profitability metrics, and international footprint expansion.

• Deliver consistent, high-quality lodging experiences across economy, midscale, and upscale segments while preserving cost efficiency and operational excellence.
• Scale a diversified brand portfolio and management platform that enables franchisees and owners to maximize asset returns.
• Leverage technology, loyalty programs, and data-driven operations to improve guest satisfaction and operational margins.

• Guest-Centricity: Prioritize guest safety, convenience, and satisfaction across all brands and properties.
• Integrity & Compliance: Uphold rigorous governance, regulatory compliance, and transparent stakeholder communication.
• Operational Excellence: Standardize processes, enhance training, and adopt performance KPIs to raise service quality.
• Innovation: Invest in digital booking, contactless services, and data analytics to improve efficiency and personalization.
• Partnership & Win-Win Growth: Build sustainable relationships with owners, franchisees, suppliers, and communities.

• Scale via asset-light franchise/management contracts to accelerate footprint without proportional capital expenditure.
• Brand segmentation: strengthen economy and midscale brands for domestic leadership while incubating upscale brands for international markets.
• Digital & Loyalty: enhance direct booking share, mobile check-in, and CRM-driven upsell to increase customer lifetime value.
• Operational standardization: implement uniform KPIs, training academies, and centralized procurement to improve margins.
• Capital & Partnerships: pursue strategic M&A, joint ventures, and international master-franchise agreements to access new geographies.

BTG Hotels Co., Ltd. (600258.SS) - Vision Statement

• Integrity: full transparency in reporting, governance, and supplier relations to build long-term stakeholder trust.
• Customer Centricity: placing guest satisfaction and experience metrics at the centre of operational decisions.
• Innovation: continuous investment in digital platforms, contactless services, and data analytics to improve occupancy and RevPAR.
• Sustainability: lowering carbon intensity, improving resource efficiency, and engaging communities through responsible operations.
• Diversity & Inclusion: recruiting, retaining, and developing talent across genders, ages, regions, and backgrounds.

• Guest-first service model: target Net Promoter Score (NPS) improvements and a guest satisfaction index to drive higher repeat stays and ancillary revenues.
• Digital transformation: accelerate mobile check-in/out, dynamic pricing algorithms, and CRM-driven personalization to lift RevPAR and occupancy.
• Sustainability targets: reduce energy consumption per occupied room by 15% and water intensity by 12% within three years from baseline.
• Ethical governance: maintain zero-tolerance compliance frameworks, publish annual ESG disclosures, and align with regional regulatory requirements.
• Inclusion roadmap: increase female and minority representation in management by measurable annual targets and expand training programs across the portfolio.

• Board oversight of ESG, risk, and ethics with published policies and annual disclosures.
• Management scorecards linking variable compensation to customer satisfaction, sustainability metrics, and profit targets.
• Supplier code of conduct and third-party audits to ensure integrity across procurement and operations.

• Customer Centricity: rollout of unified loyalty platform and guest-app features that increased direct bookings by a projected 10% year-over-year.
• Innovation: pilot deployment of AI-driven pricing in 120 properties with preliminary RevPAR uplift of 4-6% in participating hotels.
• Sustainability: energy-efficiency retrofits across key hotels yielding a 9% reduction in electricity use in the first year of implementation.
• Diversity & Inclusion: leadership development scholarships and mentorship programs covering 300 employees in 2023.