Mission Statement, Vision, & Core Values (2026) of Jiangsu Leili Motor Co., Ltd.

CN | Industrials | Electrical Equipment & Parts | SHZ

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From its founding in the late 1990s to becoming a cornerstone of the micro-motor sector, Jiangsu Leili Motor Co., Ltd. blends rigorous quality standards like ISO 9001:2015 with a production capacity exceeding 3 million units annually and a 2021 revenue of ¥1.5 billion, reflecting a vigorous 15% year‑over‑year growth driven by home appliance, automotive and renewable energy demand; the company channels technological leadership through sustained investment-about 7% of annual revenue in R&D and over ¥150 million in 2021-while aiming to cut manufacturing greenhouse gas emissions by 20% by 2025 and already achieving a customer satisfaction rate above 92% as it expands export sales (≈30% of revenue) and pursues innovation, integrity, teamwork and sustainability across AC, DC and servo motor lines

Jiangsu Leili Motor Co., Ltd (300660.SZ) - Intro

Founded in the late 1990s, Jiangsu Leili Motor Co., Ltd (300660.SZ) is a leading Chinese manufacturer focused on the research, development and production of electric motors and related systems. The company serves home appliance, automotive, healthcare equipment and renewable-energy segments with a product lineup spanning AC motors, DC motors and servo motors. Leili holds ISO 9001:2015 certification and reports sustained investment in technology and innovation to support global competitiveness.

Mission

To design, manufacture and deliver reliable, high-efficiency micro-motor solutions that enable smarter, greener products for industrial and consumer markets worldwide.

  • Customer-centric engineering tailored to appliance, automotive and medical applications.
  • Compliance with international quality and environmental standards (ISO 9001:2015).
  • Commitment to energy efficiency and product longevity.

Vision

To be a globally recognized leader in micro-motor technology, driving electrification and intelligent motion across consumer and industrial ecosystems.

  • Expand overseas footprint while deepening strategic OEM partnerships.
  • Advance smart motor systems integrating sensing and control for next-generation products.
  • Support the low-carbon transition by improving motor efficiency and enabling electrified solutions.

Core Values

  • Innovation - reinvesting approximately 7% of annual revenue into R&D and product development.
  • Quality - rigorous manufacturing processes and international certification adherence.
  • Reliability - consistent production capacity to meet OEM demand and delivery schedules.
  • Integrity - transparent corporate governance and stakeholder engagement.
  • Collaboration - cross-industry partnerships to accelerate application development.
Metric Figure / Detail
Established Late 1990s
2021 Revenue ≈ ¥1.5 billion (15% YoY growth)
R&D Spend ≈ 7% of annual revenue
Production Capacity Exceeding 3,000,000 units annually
Primary Products AC motors, DC motors, servo motors
Key Markets Home appliances, automotive, healthcare equipment, renewable energy
Quality Certification ISO 9001:2015

For investor-focused context and stakeholder activity, see Exploring Jiangsu Leili Motor Co., Ltd Investor Profile: Who's Buying and Why?

Jiangsu Leili Motor Co., Ltd (300660.SZ) - Overview

Mission Statement
  • Jiangsu Leili Motor Co., Ltd (300660.SZ) is dedicated to providing high-quality, reliable, and efficient motor solutions tailored to the needs of various industries.
  • The company strives to lead the electric motor industry by leveraging advanced technology and sustainable practices.
  • By focusing on innovation, sustainability, and customer satisfaction, Jiangsu Leili Motor Co., Ltd maintains its commitment to being a leader in the electric motor industry, aligned with both market demands and global trends.
Vision
  • To be a global benchmark for electric motor performance, energy efficiency, and manufacturing sustainability.
  • To drive electrification across industrial, commercial, and mobility sectors through continuous R&D and scalable production.
Core Values
  • Quality: rigorous quality assurance processes yielding a reported customer satisfaction rate exceeding 92% in the latest survey.
  • Innovation: sustained R&D investments to develop next-generation motor technologies.
  • Sustainability: measurable targets for reducing environmental impact across operations.
  • Customer Centricity: tailored solutions, reliable delivery, and post-sale support.
  • Integrity: transparent corporate governance and compliance with market regulations.
Key Strategic Commitments and Targets
  • R&D and Technology: In 2021 Leili invested over ¥150 million in developing new motor technologies and enhancing production capabilities, representing about 10% of total revenue for that year.
  • Environmental Target: Aim to reduce greenhouse gas emissions from manufacturing by 20% by 2025, aligning with global sustainability goals.
  • Quality Metrics: Maintains strict quality assurance with customer satisfaction >92% per latest internal survey.
Selected Operational and Financial Metrics
Metric Value (reported / target)
2021 R&D & Capex Investment ¥150,000,000+
2021 Investment as % of Revenue ~10%
Implied 2021 Revenue (approx.) ¥1,500,000,000
Customer Satisfaction (latest survey) >92%
GHG Reduction Target (manufacturing) 20% by 2025
Primary Markets Industrial drives, HVAC, pumps, new energy vehicles components
Relevant strategic initiatives and investments
  • Scaling production lines with automation to improve unit cost and lead times.
  • Collaborations with academic and industrial partners to accelerate motor efficiency gains and material substitution for lower carbon footprint.
  • Customer-focused product diversification to serve electrification trends in mobility and industrial automation.
Additional information and corporate background can be found here: Jiangsu Leili Motor Co., Ltd: History, Ownership, Mission, How It Works & Makes Money

Jiangsu Leili Motor Co., Ltd (300660.SZ) - Mission Statement

Jiangsu Leili Motor Co., Ltd (300660.SZ) commits to driving the global transition to efficient, reliable electric motors through continuous innovation, precision manufacturing, and sustainable operations. The mission centers on delivering high-performance products, expanding international market presence, and reducing environmental impact while maintaining rigorous quality standards and strong customer relationships.
  • Drive technological innovation in electric motor design and production to meet evolving industry demands.
  • Deliver consistent product reliability and precision through advanced manufacturing and quality assurance systems.
  • Expand global market share by strengthening export channels and strategic partnerships.
  • Commit to measurable sustainability goals across manufacturing and supply chains.
  • Enhance customer experience with proactive service, rapid responsiveness, and continuous feedback integration.
Strategic KPI Target / Reported Value Timeframe
Export contribution to total revenue ≈ 30% 2021
Customer satisfaction (latest survey) > 92% Latest survey (reported)
GHG emissions reduction target (manufacturing) 20% reduction By 2025
Core focus areas Innovation, Sustainability, Quality Assurance Ongoing
  • Market expansion: prioritize regions where demand for energy-efficient motors and electrification is growing, leveraging export channels that drove ~30% of 2021 revenue.
  • Quality & customer focus: sustain and improve the >92% satisfaction rate via tightened QA, after-sales support, and product lifecycle services.
  • Sustainability roadmap: invest in cleaner manufacturing processes to meet the 20% GHG reduction target by 2025 and align with global decarbonization trends.
Breaking Down Jiangsu Leili Motor Co., Ltd Financial Health: Key Insights for Investors

Jiangsu Leili Motor Co., Ltd (300660.SZ) - Vision Statement

Jiangsu Leili Motor Co., Ltd. aims to be a global leader in high-efficiency electric motors and drive systems, delivering low-carbon mobility and industrial electrification solutions that balance performance, cost-effectiveness and environmental stewardship. The company's vision aligns product leadership with sustainable industrial transformation, targeting leadership in Chinese and export markets through technology-driven differentiation and operational excellence.
  • Integrity: Upholding transparent, ethical business conduct across supply chains, customer engagements and financial reporting.
  • Trust: Building durable relationships with customers, suppliers and employees based on reliability, quality and after-sales support.
  • Teamwork: Promoting cross-functional collaboration in R&D, manufacturing and commercial teams to shorten time-to-market.
  • Embrace Change: Rapidly adapting processes and product portfolios to shifting market demands and new mobility paradigms.
  • Innovation: Prioritizing continuous R&D investment to advance motor efficiency, power density and digitalized drive controls.
  • Sustainability: Committing to measurable environmental targets-reducing greenhouse gas emissions from manufacturing by 20% by 2025.
Strategic priorities to realize this vision focus on scale, margin improvement, and technology leadership:
  • Expand high-efficiency motor production capacity for automotive and industrial segments.
  • Increase ARR (after-sales, service and electronics) contributions to revenue.
  • Elevate R&D intensity to commercialize next-generation high-efficiency, rare-earth-optimized motor platforms.
  • Drive manufacturing decarbonization projects (energy efficiency, onsite renewables, process optimization) to meet the 2025 emissions goal.
Key metric Most recent reported figure
Fiscal year 2023
Revenue (total) CNY 2.15 billion
Net profit (attributable) CNY 180 million
R&D investment CNY 120 million (≈5.6% of revenue)
Employees (approx.) 3,200
Annual motor production capacity ~6 million units
Market capitalization (approx.) CNY 6.0 billion
2025 GHG reduction target (manufacturing) 20% vs. 2022 baseline
R&D and innovation are core to the vision. Recent product and technical milestones include:
  • Commercial launch of a high-efficiency permanent-magnet motor platform with a 3-5% average efficiency gain over prior generation products.
  • Deployment of digital motor controllers enabling predictive maintenance and efficiency optimization across fleets.
  • Strategic partnerships with OEMs and component suppliers to reduce rare-earth material usage and secure diversified supply.
Operational initiatives supporting the sustainability and growth agenda:
  • Energy management upgrades across manufacturing sites targeting a 15-25% reduction in energy intensity per unit produced by 2025.
  • Investment in waste-heat recovery and onsite photovoltaic installations to cut scope 2 emissions.
  • Supply-chain audits and supplier development programs to ensure compliance with environmental and social governance (ESG) criteria.
For deeper context on company history, ownership and how Jiangsu Leili Motor creates value, see: Jiangsu Leili Motor Co., Ltd: History, Ownership, Mission, How It Works & Makes Money

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