Mission Statement, Vision, & Core Values (2026) of Beijing SOJO Electric Co., Ltd.

Founded in 2002 and headquartered in Beijing with manufacturing in Huairou District, Beijing SOJO Electric Co., Ltd. (300444.SZ) has grown into a force in power distribution and automation-employing about 2,336 people and offering medium-voltage switchgears, transformers and renewable solutions like EV chargers and photovoltaic grid systems-while earning ISO 9001 certification for its quality systems; in 2023 SOJO reported roughly ¥1.5 billion in revenue and a net profit of ¥300 million, backed by a focused innovation push that saw approximately ¥250 million invested in R&D that year as the company pursues a mission to deliver high-quality, sustainable electric solutions, a vision targeting 15% annual market growth, plans to allocate 20% of annual revenue to R&D, a goal to boost exports by 30% over three years, a customer satisfaction objective of 90% by 2024, a commitment to cut carbon emissions by 30% by 2025, and social initiatives including a ¥100 million community investment pledge by 2025 that together frame SOJO's strategic roadmap.

Beijing SOJO Electric Co., Ltd. (300444.SZ) - Intro

• Deliver reliable, efficient power-distribution and automation solutions that enable stable energy delivery for utilities, industry, and distributed renewables.
• Accelerate practical adoption of renewable-power infrastructure (EV charging and PV grid systems) through cost-effective, interoperable products.
• Maintain high-quality manufacturing and after-sales support, underpinned by ISO 9001 quality management systems.

• Be recognized as a leading Chinese provider of integrated distribution and renewable-energy equipment, scaling exports and smart-grid capability globally.
• Drive grid modernization by integrating digital automation, medium-voltage assets, and decentralized energy resources to improve resilience and efficiency.
• Create sustainable stakeholder value by growing recurring-service revenues and expanding high-margin product lines (e.g., smart switchgear, EV infrastructure).

• Quality & Compliance - commit to ISO 9001 processes and continuous improvement across R&D and manufacturing.
• Customer Focus - prioritize reliability, responsiveness, and lifecycle support for utility and industrial customers.
• Innovation - invest in product R&D for medium-voltage automation, EV charging, and PV integration.
• Operational Discipline - pursue efficient production at Huairou facilities to optimize cost and delivery timelines.
• Sustainability - support decarbonization via products that enable renewable generation and electrified transport.

• Increase share of renewable-energy-related sales (EV chargers, PV systems) as a percentage of total revenue.
• Enhance smart-grid and automation offerings to capture higher-margin system-level contracts.
• Strengthen export channels and after-sales networks to support international growth.

Beijing SOJO Electric Co., Ltd. (300444.SZ) - Overview

• To deliver innovative, high-quality electrical products and systems that empower industries and improve everyday life.
• To adhere to sustainable practices while maximizing long-term value for customers, employees, shareholders, and society.
• To prioritize research and development of cutting-edge technologies that anticipate and satisfy evolving market needs.

• Become a trusted global leader in electric solutions recognized for technological excellence, reliability, and sustainability.
• Drive sector transformation through smart, energy-efficient products and integrated service offerings.

• Innovation - continuous R&D investment to maintain technology leadership.
• Quality - enterprise-wide commitment to rigorous quality systems and certifications.
• Sustainability - measurable emission reduction targets and resource-efficient operations.
• Customer-centricity - delivering value through tailored solutions and service excellence.
• Integrity - transparent governance and responsible stakeholder engagement.

• Accelerated R&D pipelines - leveraging the ¥250 million 2023 investment to advance power electronics, smart grid components, and energy storage integration.
• Quality-first manufacturing - ISO 9001 processes embedded across production and supply chain to reduce defects and enhance product lifecycle performance.
• Operational decarbonization - targeted initiatives across facilities, sourcing, and logistics to meet the 30% emissions reduction goal by 2025.
• Stakeholder value - aligning product roadmaps and capital allocation with long-term shareholder returns and sustainable growth.

Beijing SOJO Electric Co., Ltd. (300444.SZ) - Mission Statement

• Deliver reliable, high-quality electric products and integrated solutions that lower carbon intensity and improve energy efficiency.
• Invest substantially in R&D to maintain technological leadership and accelerate product innovation cycles.
• Expand global footprint with a focus on regulated, high-demand markets in Europe and North America while preserving operational profitability.
• Embed sustainability and community investment into corporate decision-making and capital allocation.

• Market growth target: 15% annual growth in core electric sector revenue.
• R&D commitment: Allocate 20% of annual revenue to research and development.
• Export expansion: Increase exports by 30% over the next three years with emphasis on Europe and North America.
• Customer satisfaction: Achieve a 90% customer satisfaction rate by 2024.
• Community investment: Commit ¥100 million to community development projects by 2025.

• Technology & Innovation - sustained R&D spend (20% of revenue) and faster product-to-market cycles.
• Market Expansion - targeted export growth of 30% over three years; prioritize distribution and compliance in EU/NA.
• Operational Excellence - productivity improvements and margin preservation while scaling at 15% annually.
• Customer Experience - continuous improvement programs to reach 90% satisfaction by 2024.
• Corporate Responsibility - ¥100 million in community projects by 2025 and ongoing environmental performance tracking.

Beijing SOJO Electric Co., Ltd. (300444.SZ) - Vision Statement

• Integrity: transparent governance and compliance across all operations.
• Quality: ISO 9001 certified quality management with strict product testing protocols.
• Customer satisfaction: continuous improvement driven by bi-annual customer feedback surveys.
• Innovation: sustained R&D investment to integrate cutting-edge technologies such as smart metering, IoT-enabled switchgear and digital grid solutions.
• Sustainability: active carbon-reduction initiatives and promotion of eco-friendly product lines.
• Social responsibility: community development investments and stakeholder engagement programs.

• ISO 9001 system integrated across production, procurement and service.
• Multi-stage testing: incoming material inspection, in-line quality control, final acceptance and accelerated life testing.
• Field feedback loop: bi-annual surveys and warranty analytics feed product improvement sprints.

• Short-term (1-2 years): scale IoT-enabled switchgear, expand smart metering deployments, and strengthen cloud analytics capabilities.
• Medium-term (3-5 years): integrate AI-driven predictive maintenance, expand modular energy storage offerings, and pursue international certifications for export markets.
• Long-term (>5 years): become a systems provider for microgrids and urban energy-management platforms.

• Energy efficiency upgrades in manufacturing plants leading to an estimated 9% reduction in CO2 intensity since 2021.
• Product portfolio expansion toward materials and designs that reduce lifecycle environmental impact.
• Community programs with RMB 8 million invested in local education and vocational training to build technical talent pipelines.