Mission Statement, Vision, & Core Values (2026) of By-health Co., Ltd.

From its founding in 1995 to introducing vitamins into China's non-direct marketing channel in 2002, By-health Co., Ltd. has steadily translated a simple promise-only produce what you'd give your family-into a global strategy that made it a household name by 2010, showcased manufacturing transparency via the Zhuhai Transparent Factory completed in 2012, and expanded internationally through the 2018 acquisitions of Life-Space and Pentavite; anchored by a mission that places "integrity over intelligence," a vision to become the "United Nations" of nutritional supplements selecting the best from every region, and core values emphasizing transparency, rapid innovation, consumer-first health management, respect, and social responsibility, the company's 2030 Core Goals and Action Plan (formulated in 2022) now map a technology-driven path for turning family-focused quality standards into scalable global impact.

By-health Co., Ltd. (300146.SZ) - Intro

• 1995 - Company founded; early focus on vitamin and mineral formulations for the Chinese market.
• 2002 - Introduced vitamins and dietary supplements into China's non‑direct marketing sector, opening consumer retail channels beyond traditional direct sales.
• 2010 - Achieved household‑brand status in China through national branding and mass‑market distribution.
• 2012 - Opened the Zhuhai Transparent Factory to demonstrate manufacturing transparency and traceability.
• 2018 - Acquired Australian probiotic brand Life‑Space and children's nutrition brand Pentavite, expanding global footprint and product portfolio.
• 2022 - Launched the 2030 Core Goals and Action Plan to transform into a technology‑based nutrition company.

• Mission: Deliver science‑backed, safe and accessible nutritional products that improve health outcomes for families worldwide.
• Vision: Become a global leader in evidence‑based nutrition by 2030 through R&D, digitalization and international brand integration.
• Core values:
  • Integrity & Transparency - exemplified by the Zhuhai Transparent Factory and full‑chain traceability.
  • Science & Innovation - sustained R&D investment in vitamins, probiotics and special‑nutrition formulas.
  • Quality First - GMP, third‑party testing and stringent supplier controls to ensure product safety.
  • Customer Centricity - product development guided by consumer needs and life‑stage nutrition.
  • Global Collaboration - strategic M&A (e.g., Life‑Space, Pentavite) and international supply chains.

• R&D focus: ongoing investment into clinical trials, strain‑specific probiotic research and formulation science to support product claims.
• Manufacturing: multi‑site production with traceability; Zhuhai facility serves as brand trust anchor and quality showcase.
• Distribution: omnichannel presence spanning e‑commerce, pharmacy chains, supermarkets and international export via acquired brands.

• Brand equity: Household recognition since 2010 supports premium positioning and cross‑selling opportunities.
• Global expansion: Acquisitions in 2018 broaden product mix and provide overseas revenue diversification.
• Technology transition: 2030 Core Goals signal a shift toward digital, data‑driven R&D and manufacturing efficiencies that may improve margins long term.

By-health Co., Ltd. (300146.SZ) - Overview

• Consumer-first pledge: prioritize family & friends over clients; refuse products that fail suitability standards.
• Integrity over intelligence: decision-making guided by ethical standards rather than opportunistic gains.
• Health management for healthy people: focus on preventive nutrition and daily wellness, not just disease treatment.
• 'Giving is receiving': reciprocal relationship with consumers - quality and trust build long-term brand equity.

• Supplier qualification with documented family-suitability standards and site audits;
• In-line and finished-product testing covering contaminants, potency, and stability;
• Post-market surveillance and consumer feedback loops to withdraw or reformulate products when needed.

• Channel mix: diversified between e-commerce (≈55% of sales), traditional retail, and institutional channels to balance reach and quality control;
• Product mix: emphasis on maternal & child nutrition, vitamin/mineral supplements, and specialty health management lines prioritized for scientifically-backed formulations;
• Brand positioning: messaging centers on family trust, safety, and evidence-based health management.

By-health Co., Ltd. (300146.SZ) - Mission Statement

• Global leadership ambition: position By-health as a top global supplier and brand in dietary supplements.
• Inclusivity and diversity: assemble ingredient excellence from multiple geographies to serve varied consumer demographics.
• Quality-first approach: apply strict raw-material selection, third-party testing and clinical validation.
• Customer-centric innovation: develop formulations addressing aging populations, maternal & child health, immunity and targeted wellness.

• Global sourcing networks - build and certify supply chains in Europe, North America, Australia and Asia to secure premium raw materials.
• Cross-border product development - adapt formulations to local nutritional gaps and regulatory frameworks.
• Omnichannel expansion - scale e-commerce, cross-border retail and traditional pharmacy/OTC channels.
• M&A and partnerships - selectively acquire regional specialists or partner with research institutions to accelerate access to novel ingredients.

• Ingredient scouting teams in Australia (marine collagen), Scandinavia (omega-3), Europe (plant botanicals) and North America (probiotics), with supplier audits and ISO/HACCP/GMP verification.
• Clinical partnerships - pursue randomized controlled trials and published studies to substantiate health claims and differentiate premium SKUs.
• Regulatory roadmaps - harmonize product registrations across major markets (China NMPA, EU novel foods pathways, US FDA/FDA-clarified dietary supplement frameworks where applicable).
• Channel diversification - scale DTC platforms, Tmall/JD cross-border stores, international marketplaces and licensed brick-and-mortar distribution.

• Scientific integrity: evidence-based formulations and transparent labeling.
• Global mindset: respect for regional health traditions while applying unified quality standards.
• Customer trust: safety, traceability and post-market surveillance to protect consumers.
• Continuous innovation: iterative product development informed by clinical data and consumer feedback.

By-health Co., Ltd. (300146.SZ) - Vision Statement

• Integrity over intelligence: Product decisions are governed by a simple test - would we give this to our family? This principle guides quality control, ingredient sourcing, and labeling accuracy, reducing recall risk and building consumer trust.
• Embrace change through innovation & respond to change with speed: By-health invests in R&D and digital channels to adapt quickly to market trends, supplement science advances, and regulatory shifts.
• Respect everyone and enjoy every day: Internal people policies emphasize dignity, wellbeing, and positive workplace experiences to retain talent and maintain productivity.
• Transparency: The Zhuhai Transparent Factory is a physical manifestation of openness in manufacturing - enabling real-time visitor visibility and third-party auditing to reinforce product safety claims.
• Consumer-oriented approach: Product roadmaps prioritize measurable consumer health outcomes, tailoring formulations to demographic needs (e.g., elderly nutrition, maternal supplements, sports nutrition).
• Social responsibility: Operating under a "giving is receiving" philosophy, By-health channels resources into community health programs and disaster relief.

• Product Safety & Integrity: Multi-tier quality checks, supplier audits, and the public-facing Zhuhai Transparent Factory reduce risk and signal accountability to consumers and regulators.
• Innovation & Speed: Rising R&D spend (see table) supports faster product iteration and pipeline diversification - from traditional vitamins/minerals to targeted nutraceuticals and personalized nutrition trials.
• Consumer Centricity: Increasing online penetration (approx. 42% in FY2023) reflects investments in e-commerce, CRM analytics, and targeted marketing to align product assortments with consumer demand.
• People & Culture: Employee engagement programs and wellbeing benefits aim to lower turnover and sustain day-to-day positivity referenced by the "Respect everyone and enjoy every day" value.
• Social Impact: Regular charitable contributions and health-education outreach programs reinforce brand trust and community ties in service regions.

• Zhuhai Transparent Factory: Open tours, live inspection records, and third-party certification are used to demonstrate manufacturing rigor and compliance with GMP standards.
• Public disclosures: Quarterly and annual financial reports provide metrics on profitability, margins, and R&D, enabling investors and stakeholders to monitor performance.