Mission Statement, Vision, & Core Values (2026) of Champion Real Estate Investment Trust.

Champion Real Estate Investment Trust, listed in Hong Kong and established in 2006, commands a premium portfolio of almost 3 million sq ft of Grade A office and retail space anchored by landmark assets such as Three Garden Road and Langham Place, and is professionally managed by Eagle Asset Management (CP) Limited, a subsidiary of Great Eagle Holdings-together pursuing a mission to deliver stable, sustainable distributions and long-term capital growth through proactive asset management, selective acquisitions, and embedded ESG commitments that prioritize sustainability, employee cohesion, environmental stewardship, community wellness and superior tenant experience, inviting investors to explore how these strategic principles drive value across the Trust's portfolio

Champion Real Estate Investment Trust (2778.HK) - Intro

• Listing: Hong Kong Stock Exchange - 2778.HK
• Inception: 2006
• Manager: Eagle Asset Management (CP) Limited (a Great Eagle Holdings subsidiary)
• Portfolio composition: Prime office and retail (landmark assets include Three Garden Road and Langham Place)
• Portfolio area: nearly 3,000,000 sq ft of office and retail space

• Deliver stable, sustainable distributions and long-term capital growth for unitholders through focused ownership of high-quality commercial assets.
• Maintain cash-flow resilience via proactive leasing, rigorous cost control and selective value-accretive investments.

• Be a leading Hong Kong-focused REIT recognized for asset quality, tenant resilience and superior risk-adjusted returns.
• Create enduring stakeholder value by balancing income stability with calibrated growth opportunities in prime urban real estate.

• Asset stewardship - preserve and enhance capital through active property management and capex discipline.
• Prudence - conservative leverage and liquidity management to protect distributions and weather cycles.
• Tenant-centricity - prioritize high-quality tenancy mix, retention and service standards to sustain occupancy and rent levels.
• Accountability & governance - transparent reporting, independent oversight and alignment with unitholder interests.
• Sustainability - integrate ESG into operations to reduce costs, mitigate risk and build long-term value.

• Proactive leasing and tenant retention programs to support occupancy and rental reversion.
• Targeted capital expenditure to modernize Grade A amenities and improve energy efficiency.
• Selective acquisitions and disposals to recycle capital into higher-yield or higher-growth opportunities.
• Governance and disclosure improvements, including ESG reporting and sustainability targets tied to asset performance.

• Regular financial reporting and investor briefings tied to KPIs (occupancy, NPI, DPU, LTV).
• Sustainability disclosures and targets embedded into annual reports and stakeholder communication.
• Active dialogue with tenants, lenders and capital markets to support liquidity and execution of strategic initiatives.

Champion Real Estate Investment Trust (2778.HK) - Overview

• Primary focus: Grade A commercial office assets in key Hong Kong submarkets (core CBD and strategic business nodes).
• Stock code: 2778.HK (listed on The Stock Exchange of Hong Kong Limited).
• Investment horizon: long-term capital growth combined with steady income distributions.
• Business philosophy: integrity, innovation, sustainability, and proactive asset management.

• To deliver exceptional value to stakeholders through high-quality real estate investments and management, providing stable and sustainable distributions while pursuing long-term capital appreciation.

• Selective acquisitions: prioritize assets with strong tenant covenants, location resilience, and upside from asset management or redevelopment potential.
• Proactive asset management: enhance rental income and occupancy through tenant mix optimization, leasing strategies, and targeted capital expenditure.
• Sustainability integration: implement energy, waste and water efficiency measures, and tenant engagement programs to reduce operating costs and ESG risk.
• Governance and transparency: maintain disciplined financial policies and clear stakeholder communications to preserve investor trust.

• Occupancy & leasing: prioritize high-quality tenants and minimize downtime through timely renewals and competitive leasing packages.
• Rental growth: pursue rental reversion by upgrading building services and amenities where market dynamics allow.
• Capital expenditure discipline: allocate capex to projects with clear ROI for income stability or valuation uplift.
• Cost management: implement efficiency programs (energy, maintenance, procurement) to protect distributable income.

• Operational sustainability: reduce energy intensity and operating emissions through retrofits and building systems optimization.
• Tenant and community engagement: develop programs that support tenant retention and local community initiatives.
• Long-term value creation: align ESG initiatives with financial outcomes to secure resilient cashflows and capital preservation.

Champion Real Estate Investment Trust (2778.HK) - Mission Statement

• Deliver stable and growing distributions to unitholders through proactive income management and cost-efficient operations.
• Enhance portfolio quality by selectively acquiring assets that are accretive to earnings and distribution per unit (DPU).
• Integrate ESG considerations-environmental stewardship, tenant wellbeing, community support and robust governance-into investment and operational decisions.
• Develop long-term partnerships with tenants, investors, lenders and local communities to secure sustainable occupancy and value retention.

• Tenant-first approach: focus on tenant retention, leasing flexibility and service quality to maintain resilient rental income.
• Sustainability targets: reduce energy and water intensity, improve waste diversion and pursue green building certifications where viable.
• People and culture: retain and develop talent, encourage cross-functional collaboration and maintain strong health & safety standards.

• Energy efficiency: initiatives to lower energy intensity across retail and office components via LED retrofits and building management upgrades.
• Green certifications: pursue appropriate green building ratings for assets where cost-effective (targeted certifications for common areas and system upgrades).
• Community and tenant programs: tenant engagement, community events at retail podium and localized CSR activities supporting neighbourhood stakeholders.
• Governance focus: maintain independent board oversight, transparent reporting and prudent risk management (liquidity, interest-rate hedging and tenant concentration monitoring).

• Active leasing and tenant mix optimisation to protect rental income and drive footfall at retail podiums.
• Capital recycling and selective acquisitions that are accretive to DPU and diversify income streams within the Asia region.
• Financial discipline: conservative leverage, diversified funding sources and active interest-rate hedging to stabilise distributable cash flow.

Champion Real Estate Investment Trust (2778.HK) - Vision Statement

• Drive long-term shareholder value through high-quality, well-located commercial assets and disciplined capital management.
• Embed sustainability across operations to reduce environmental impact and future-proof assets against regulatory and market shifts.
• Deliver superior tenant experience and service standards to enhance retention, rental growth potential, and occupancy stability.
• Foster an engaged, cohesive workforce that supports innovation, safety, and professional development.
• Support community wellness through targeted social initiatives and partnerships that amplify local benefits.

• Sustainability-first decision making: capital expenditure prioritizes energy efficiency, water savings, and waste reduction; lifecycle cost analysis guides refurbishments.
• Employee cohesion & wellbeing: structured professional development, safety training, and wellness programs aim to reduce turnover and raise productivity.
• Environmental stewardship: deployment of LED retrofits, building management systems (BMS), green leases, and procurement standards to lower carbon intensity.
• Community wellness: partnerships with local NGOs, tenant-focused events, and targeted funding to support community health and social programs.
• Customer experience focus: tenant satisfaction metrics, service-level KPIs, and digital tenant portals to improve responsiveness and retention.

• Occupancy and weighted average lease expiry (WALE) to monitor income stability and renewal risk.
• Energy Use Intensity (EUI) and greenhouse gas (Scope 1 & 2) emissions to measure environmental performance.
• Tenant satisfaction scores and net promoter score (NPS) to quantify customer experience improvements.
• Staff engagement and training hours to gauge workforce cohesion and capability.
• ROE and FFO payout ratio to balance distributions with reinvestment for sustainable growth.