Mission Statement, Vision, & Core Values (2026) of Bucher Industries AG.

From its founding in 1807 in Niederweningen, Bucher Industries AG has grown into a Swiss-listed engineering group that combines a diverse product mix-agricultural machinery, municipal vehicles, hydraulic/electronic components and glass container systems-with a clear customer focus and sustainability agenda; today the group employs over 14,000 people worldwide and reported revenues of CHF 3.16 billion in 2024, while pursuing a vision of strong market positions through customer proximity, technological leadership and disciplined cost management, targeting an operating profit margin of >10% and a RONOA after tax of >20% over the cycle, committing to reduce Scope 1 and 2 CO₂ emissions by -25% by 2028 versus 2021, and balancing organic growth with selective acquisitions-anchored in core values of respect, trust, efficiency, commitment, openness and reliability and a mission to deliver economical, ecological and high-performance solutions that prioritize durability, energy efficiency and service to customers and employees alike.

Bucher Industries AG (0QQN.L) Intro

• Founded: 1807
• Headquarters: Niederweningen, Switzerland
• Listing: SIX Swiss Exchange (ticker: 0QQN.L)
• Employees: >14,000 (2024)
• Revenues: CHF 3.16 billion (2024)

• Deliver durable, efficient and sustainable machinery and vehicle solutions that increase customer productivity and lower environmental impact.
• Combine technical innovation with close customer relationships to provide tailored, lifecycle-oriented solutions.

• Be the partner of choice in targeted niche markets by leading on engineering excellence, digitalisation and sustainability.
• Create long-term value for customers, employees and shareholders through continuous improvement and market proximity.

• Customer focus - solutions designed around real operational needs.
• Innovation - investment in R&D, products and systems to advance efficiency and performance.
• Responsibility - commitment to sustainable production and product lifecycles.
• Quality & reliability - engineering robustness for demanding applications.
• Flexibility - decentralised structures enabling fast, localised responses.

• Agricultural machinery - equipment and systems for primary and secondary agricultural processing.
• Municipal vehicles - sweepers, refuse collection and related municipal equipment.
• Hydraulic and electronic components - core technologies for mobile and industrial applications.
• Glass container industry systems - complete process lines and automation for container glass producers.

• Proximity to markets - decentralised sales & service footprint to shorten lead times and increase aftermarket share.
• R&D and product development - targeted investments to strengthen energy efficiency, automation and digital services.
• Sustainability integration - product lifecycle optimisation and operational measures to reduce environmental footprint.
• Aftermarket and services - expanding spare parts, maintenance contracts and digital service offerings for recurring revenue.

Bucher Industries AG (0QQN.L) Overview

Mission

• Bucher develops and manufactures state-of-the-art, economical, and ecological components, machinery, and systems.
• The company systematically aligns its activities with customer needs, offering solutions for harvesting, producing, and packaging foods, maintaining clean and safe public spaces, and providing electrohydraulic drive systems for sophisticated machines.
• Customers benefit from reliable, high-performance, and innovative machines and solutions, accompanied by outstanding service.
• Bucher products combine durability with high energy efficiency, ensuring long-term value for customers.
• The company offers its committed and highly skilled employees attractive jobs, enabling them to contribute to solving global challenges.
• Bucher uses resources with care and protects the environment, reflecting its commitment to sustainability.

Vision

• Be the global partner of choice for efficient, durable and sustainable equipment across agri-food processing, municipal services, and mobile hydraulics.
• Lead through product longevity, energy-efficient solutions and services that reduce total cost of ownership and environmental footprint.
• Expand technological leadership in electrohydraulics, smart automation and circular-product design to enable customers' transition to sustainable operations.

Core values and strategic priorities

• Customer orientation: tailor-made solutions, fast aftermarket support and measurable uptime improvements.
• Quality & reliability: long service intervals, high mean time between failures (MTBF) and durable materials.
• Innovation: focused R&D in energy efficiency, digital services and product modularity.
• Sustainability: life-cycle thinking, resource efficiency, waste reduction and reduced emissions.
• Employee development: skilled workforce, apprenticeship programs and global knowledge transfer.
• Financial discipline: margins, cash conversion and targeted reinvestment to support growth.

Key quantitative indicators (recent years)

Sustainability targets and performance

• Resource efficiency: design for reparability and longer life cycles to reduce material throughput.
• Emissions: product improvements and electrification lower customers' operational CO2 intensity.
• Operational footprint: energy and waste reduction initiatives at manufacturing sites and supply chain collaboration.

Customer & market positioning

• Strong presence in Europe with growing exposure to North America and Asia via local production and sales channels.
• Competitive edge: combination of robust mechanical engineering, electrohydraulic expertise and aftermarket capabilities.
• Value proposition: total cost of ownership reductions, uptime improvements, regulatory compliance support (e.g., emissions, hygiene).

People & culture

• Workforce development: apprenticeships, technical training and cross-border talent mobility.
• Safety & inclusion: programs to improve on-site safety rates and build diverse teams for innovation.
• Employee engagement: career paths tied to product lifecycle services and digital skills.

Further reading

Bucher Industries AG (0QQN.L) - Mission Statement

• Deliver industry-leading, reliable equipment and services across the company's four business divisions: equipment for agriculture and municipal use, components and systems, process technologies, and beverage/food machinery.
• Prioritise customer proximity through local service networks and application-specific solutions to grow market share in target segments.
• Invest consistently in R&D and production-site improvements to secure technological leadership and reduce ecological footprints for customers and own operations.
• Pursue primarily organic growth while evaluating bolt-on acquisitions that are complementary to existing portfolios and accretive to margins.
• Maintain strict cost management and operational efficiency to secure high profitability targets over the business cycle.

• Financial performance targets:
  • Operating profit margin: target of >10% over the business cycle.
  • Return on net operating assets (RONOA) after tax: target of >20% over the business cycle.
• Growth focus:
  • Primary emphasis on organic revenue growth driven by product innovation and market development.
  • Selective M&A to acquire complementary businesses that enhance market presence and capabilities.
• Sustainability commitments:
  • Reduce Scope 1 and Scope 2 CO₂ emissions by 25% by 2028 relative to 2021 levels.
  • Invest in site-level energy efficiency, electrification, and low-carbon process technologies for customers and internal production.

• Customer proximity: local sales/service footprint and tailored lifecycle services to increase recurring revenue and attachment rates.
• Technological leadership: focused R&D investments, modular platforms and digital services to differentiate product offerings and improve margin profile.
• Cost management: continuous productivity programs, lean production investments and supply-chain optimisation to protect margins within cyclical markets.
• Sustainable production: retrofitting sites, electrification of processes, and supplier engagement to meet CO₂ reduction targets while offering lower-carbon solutions to customers.
• Selective M&A: disciplined acquisitions to fill capability gaps and accelerate entry into adjacent niches without diluting profitability targets.

Bucher Industries AG (0QQN.L): Vision Statement

• Respect - fostering a fair, appreciative environment across customers, employees and suppliers.
• Trust - building confidence through safety, transparency, and consistent delivery.
• Efficiency - driving productivity and lean processes to eliminate waste and optimize costs.
• Commitment - holding to high standards of quality, deadlines and customer-focus.
• Openness - encouraging collaboration, learning from mistakes and rewarding performance.
• Reliability - ensuring robust products and dependable after-sales service.

• Safety culture: continuous training, incident reduction targets, and supplier safety standards to deepen trust.
• Lean management: Kaizen and waste elimination programs across manufacturing with continuous improvement KPIs.
• Customer orientation: product development cycles prioritized by customer ROI and on-time delivery metrics.
• Innovation & collaboration: partnerships, open R&D, and modular product platforms to shorten time-to-market.
• Transparency: regular, data-driven reporting internally and to stakeholders to enable flexible, solution-oriented responses.

• Scale sustainable product lines (energy efficiency, low emissions) to meet regulatory and customer demands.
• Expand aftermarket services and digital offerings to increase recurring revenue and customer uptime.
• Drive further lean transformation to protect margins amid cyclical markets.
• Invest in skills and safety to reduce incidents and strengthen supplier/customer trust.
• Promote cross-divisional collaboration to accelerate innovation and time-to-market.