Mission Statement, Vision, & Core Values (2026) of Jungfraubahn Holding AG.

Jungfraubahn Holding AG, the Interlaken-based mountain transport and tourism group listed on the SIX and Berne eXchange, combines iconic destinations such as Jungfraujoch - Top of Europe, Grindelwald-First and Schynige Platte with a diversified business model (including a hydroelectric power station) and delivered a reported revenue of CHF 278.1 million in 2023 while employing 671 full-time equivalents; its mission centers on exceeding guest expectations and securing long-term shareholder value through competitive, transparent governance and demand-oriented pricing, its vision positions Jungfraujoch as a flagship excursion destination both nationally and internationally with a firm commitment to environmental stewardship, and its core values are demonstrated by concrete actions - notably a CHF 1.5 million investment in safety measures in 2023 that contributed to a second consecutive zero-accident year, sourcing 95% of energy from renewables and achieving a 15% CO2 reduction in 2022 - while customer-first initiatives and digital innovations underpin measurable gains in satisfaction and operational efficiency.

Jungfraubahn Holding AG (0QNG.L) - Intro

• Employees (2023): 671 full-time equivalents
• Revenue (2023): CHF 278.1 million
• Primary sectors: mountain railways, cableways, tourism services, and hydroelectric generation
• Key destinations: Jungfraujoch - Top of Europe, Grindelwald-First, Schynige Platte, Harder Kulm, Winteregg Mürren, Kleine Scheidegg

• Deliver unforgettable mountain experiences by operating safe, reliable, and sustainable transport and tourism infrastructure.
• Preserve and showcase Alpine heritage while generating long-term value for shareholders, local communities, and visitors.
• Integrate operational excellence with environmental stewardship-minimizing carbon footprint and optimizing resource use (including self-generated hydroelectric energy).

• To be the leading Alpine experience provider renowned for world-class mountain access, year-round tourism offerings, and responsible stewardship of the mountain environment.
• To strengthen resilience through diversified operations (tourism services, energy generation, and mobility) and digital customer experiences.

• Safety & Reliability - uncompromising focus on guest and employee safety across railways and cableways.
• Sustainability - commitment to reducing environmental impact, leveraging hydroelectric generation and efficient operations.
• Authenticity & Quality - preserving Alpine culture and delivering premium visitor experiences at destinations like Jungfraujoch.
• Community & Stewardship - collaborating with local stakeholders to support regional economies and biodiversity.
• Innovation & Adaptability - investing in modernisation, digital guest services, and climate-adaptive infrastructure.

• Revenue growth vs. CHF 278.1M (2023)
• Passenger volumes and occupancy rates across Jungfraubahn destinations
• Energy self-sufficiency from hydroelectric operations
• Safety incident rates and infrastructure availability
• Seasonal revenue mix (winter vs. summer activities)

Jungfraubahn Holding AG (0QNG.L) - Overview

• Customer orientation: deliver memorable stays, intuitive services, fast guest flows and high-quality hospitality across rail, slopes and summit facilities.
• Market positioning: grow domestic and international visitation to reinforce Jungfraujoch as a premier excursion and educational destination.
• Governance & compliance: operate under Swiss law and principles of good corporate governance - transparency, long-term orientation and honesty.
• Economic efficiency: pursue value-oriented goals and strong cash generation to secure continuity and enhance shareholder returns.
• Unified brand & service quality: maintain a consistent appearance and high service standards at demand-oriented pricing through creativity and innovation.
• People-first culture: foster competence, reliability, friendliness and mutual respect, with market-conform compensation, systematic training and a safe working environment.

• Guest-first: every decision oriented to guest satisfaction and safety.
• Integrity: transparent communication and adherence to governance standards.
• Sustainability: balance environmental stewardship, social responsibility and economic viability.
• Innovation: continuous improvement in mobility, hospitality and digital guest touchpoints.
• Teamwork: respect, competence development and fair working conditions for employees.

• Enhance guest offering: invest in summit experience, restaurants, exhibition spaces and digital bookings to boost per-guest spend.
• Strengthen connectivity: maintain and modernize rail and mountain infrastructure to ensure reliable year-round access.
• Drive efficiency: continual cost discipline, revenue management and yield optimisation to protect margins and cash flow.
• Sustainability initiatives: energy efficiency at facilities, waste reduction, and mobility solutions to reduce carbon intensity per guest.
• Stakeholder alignment: transparent reporting, sound governance and targeted shareholder return policies to support investor confidence.

Jungfraubahn Holding AG (0QNG.L) - Mission Statement

• Position Jungfraujoch - Top of Europe as the flagship destination for domestic and international visitors, maximizing attractiveness, accessibility, and guest satisfaction.
• Operate as a stakeholder-oriented, law-abiding enterprise with principles of good corporate governance: long-term orientation, honesty, sustainability, openness, and transparency.
• Secure and grow shareholder value through value-oriented targets, disciplined capital allocation, and high cash-flow generation to ensure the group's continuity.
• Deliver a uniform, high-quality brand and service experience at demand-oriented prices, driven by creativity and operational innovation.
• Foster a workplace culture of competence, reliability, friendliness and mutual respect, offering market-conform compensation, professional training, and a safe working environment.
• Commit to environmental responsibility: minimize ecological footprint, promote sustainable mobility and energy use, and preserve the Alpine landscape for future generations.

• Cash-flow focus: the company prioritizes strong operating cash generation to fund maintenance of mountain infrastructure (tunnels, stations, lifts), repay debt, and support shareholder returns.
• Revenue mix: ticketing and rail transport, hospitality (hotels and restaurants), retail and attractions; pricing calibrated to demand while protecting accessibility.
• Capital expenditure priorities: safety-critical maintenance, climate resilience measures (glacier and permafrost monitoring, snow-management systems), and guest-experience upgrades.

• Adherence to legal and regulatory requirements and recognized principles of corporate governance to safeguard long-term continuity and stakeholder trust.
• Open reporting and investor communication, balancing commercial confidentiality with transparency toward shareholders, employees and public authorities - see investor context here: Exploring Jungfraubahn Holding AG Investor Profile: Who's Buying and Why?
• Risk management emphasis on weather and climate-related operational risks, infrastructure integrity, and seasonality of demand.

• Commitment to reduce ecological footprint via energy-efficiency measures, renewable energy use where feasible, waste reduction and sustainable procurement.
• Active measures to protect the mountain environment and cultural landscape, including monitoring of permafrost and glacier changes and adapting operations to preserve natural assets for future generations.
• Visitor-education initiatives to foster respect for the Alpine environment and responsible tourism behaviors.

Jungfraubahn Holding AG (0QNG.L) - Vision Statement

Mission

Core Values

• Safety: Priority across operations - CHF 1.5 million invested in safety training and infrastructure in 2023; zero accident rate for the second consecutive year.
• Environmental responsibility: Aggressive emissions and energy targets - 15% reduction in CO2 emissions in 2022; 95% of energy sourced from renewables; active development of a climate-neutral cable car to Jungfraujoch.
• Customer orientation: 'Customer First' program (launched Q1 2023) drove a 12% increase in customer satisfaction and digital ticketing reduced queuing times by 30%.
• Innovation: CHF 2 million invested in next‑generation AI-enabled smart ticketing (projected +25% online bookings); partnerships improving real-time travel information and boosting operational efficiency by 20%.
• Integrity: Company-wide code of conduct reinforced by mandatory training attended by 100% of employees in 2023; no reported compliance violations; CHF 1 million contributed to local community projects in 2022 with transparent disclosure.
• Sustainability: Formal sustainability strategy defined in 2023 focusing on climate protection, local energy, employee development, business ethics and stakeholder responsibility.

Key 2022-2023 Performance & Strategic Metrics

Strategic Priorities Aligned with Vision

• Embed climate-neutral infrastructure projects (e.g., Jungfraujoch cable car) into capital planning and R&D.
• Continue digital transformation: scale AI smart ticketing to achieve projected +25% online bookings and expand real-time passenger information to reduce delays and increase throughput.
• Maintain industry-leading safety standards, funding recurrent training and modernized systems to preserve a zero-accident culture.
• Deepen community partnerships and transparent reporting, building on CHF 1 million community investments and stakeholder accountability.
• Operationalize the 2023 sustainability strategy across procurement, energy sourcing and human capital development.