Mission Statement, Vision, & Core Values (2026) of Kingdee International Software Group Company Limited.

Founded in 1993 and headquartered in Shenzhen, Kingdee International Software Group Company Limited (listed as 0268.HK) has grown into a digital management powerhouse-serving over 7.4 million enterprises, governments and organizations worldwide with ERP and cloud solutions such as Kingdee Cloud Cosmic, Constellation, Galaxy and Stellar; recognized by IDC as the leader among growth-oriented enterprises in China for 13 consecutive years, the company anchors its strategy in a clear mission-'Empower every enterprise to achieve phenomenal success'-and a vision to become the most trustworthy enterprise service platform, while embedding core values of 'Acting in all Conscience, with Integrity and Righteousness' across AI-driven initiatives like Kingdee Cloud Cosmic GPT that aim to translate trust, ethical governance and scalable cloud services into measurable business outcomes-explore how these pillars shape product development, customer relationships and long-term market positioning.

Kingdee International Software Group Company Limited (0268.HK) - Intro

• Established: 1993
• Headquarters: Shenzhen, China
• Exchange listing: Hong Kong Main Board (0268.HK)
• Customer base: >7.4 million enterprises, governments, organizations
• IDC recognition: 13 consecutive years as growth-oriented leader in China
• Flagship product families: Kingdee Cloud Cosmic, Constellation, Galaxy, Stellar

Mission

"Empower every enterprise to achieve phenomenal success." Kingdee operationalizes this mission by providing modular, scalable cloud ERP and platform services that enable finance modernization, intelligent operations, and digital transformation across small, medium and large enterprises. The mission emphasizes broad accessibility (millions of customers served), platform reliability, and outcomes that drive measurable business performance improvements.

Vision

Kingdee's vision-"Become the most trustworthy enterprise service platform"-focuses on long-term platform credibility, data security, service continuity, and ecosystem trust. This vision underpins investments in cloud infrastructure, compliance, partner certification, and product roadmaps designed to deliver predictable, auditable business processes for customers worldwide.

Core Values

• Customer-first: prioritize customer outcomes and long-term success.
• Innovation: continuous product and cloud-service innovation across ERP and platform layers.
• Integrity and trust: secure, compliant operations to earn and retain platform trust.
• Execution excellence: measurable delivery and service reliability at scale.
• Open ecosystem: partner collaboration to extend capabilities and accelerate adoption.

Strategic Focus Areas & Business Priorities

• Cloud transformation: migrate on-premise ERP customers to Kingdee Cloud Cosmic and Constellation for recurring SaaS revenue and higher lifetime value.
• Industry solutions: verticalized offerings for manufacturing, retail, distribution, and public sector entities.
• Platform monetization: expand platform services, ISV partnerships, and marketplace transactions.
• International expansion: leverage experience with millions of customers to scale services beyond Greater China.
• Trust and compliance: strengthen data protection, cybersecurity, and regulatory compliance for enterprise-grade adoption.

Further reading: Kingdee International Software Group Company Limited: History, Ownership, Mission, How It Works & Makes Money

Kingdee International Software Group Company Limited (0268.HK) - Overview

• Core intent: provide comprehensive digital management solutions that drive business growth and resilience.
• Emphasis on empowerment: enable enterprises of all sizes to leverage cloud, data and AI for operational excellence.
• 'Phenomenal success': a strategic target beyond efficiency - pursuing measurable business transformation and competitive advantage.
• Continuity: the mission has remained stable over decades, underpinning long-term platform and ecosystem investments.

• Cloud-first transformation: migration and optimization of ERP, financial and HR systems to Kingdee Cloud.
• AI integration: development and deployment of Kingdee Cloud Cosmic GPT to infuse generative AI into business workflows.
• SME-centric scale: packaged SaaS offerings and partner network to reach millions of smaller enterprises.
• Platform ecosystem: APIs, marketplaces and ISV partnerships to extend solution capabilities and accelerate adoption.

• Product roadmaps prioritize automation, analytics and AI features that directly improve KPIs (cost, cash flow, cycle time).
• Cloud packaging and tiered pricing make advanced management tools accessible to SMEs-scaling empowerment.
• Partnerships with global cloud providers and ISVs accelerate deployment and local compliance.
• Customer success and professional services focus on measurable outcomes (revenue growth, margin improvement, digital adoption).

• Purpose: embed generative AI across ERP/accounting/HR workflows to surface insights, automate routine tasks and enable decision augmentation.
• Operational impact: pilot deployments reported up to 30-40% time reduction on routine accounting reconciliations and 20% faster month-end close in early customer cases.
• Scaling: integration into subscription tiers and API access for partners to extend capabilities across industries.

• Customer-centricity: product KPIs tied to customer outcomes and retention metrics.
• Innovation: sustained R&D spending and strategic M&A to keep the tech stack current.
• Execution: cloud operations and professional services oriented toward measurable implementation velocity.

Kingdee International Software Group Company Limited (0268.HK) - Mission Statement

• Deliver consistent, reliable enterprise services that drive clients' operational efficiency and compliance.
• Accelerate customers' digital transformation through cloud-native SaaS, PaaS and industry-specific solutions.
• Foster long-term partnerships via subscription-based business models and continuous product innovation.
• Ensure data security, compliance and high availability to maintain trust as core competitive advantage.

• Platform breadth - integrated offerings spanning ERP, financial management, HR, CRM and collaboration tools to address end-to-end enterprise needs.
• Cloud-first delivery - scaled public and private cloud deployments enabling pay-as-you-go subscription services and faster rollouts.
• Trust as customer retention engine - focus on uptime, data protection, regulatory compliance and transparent SLAs to reduce churn.
• Industry depth - packaged solutions for manufacturing, distribution, retail, services and government that lower implementation complexity.

• Subscription-first monetization: shifting license revenue to ARR and higher renewal rates to stabilize cash flows.
• Platformization: expanding APIs, middleware and partners to create a multi-tenant enterprise service platform.
• Industry packages: lower TCO for verticals via pre-configured workflows and faster ROI.
• Trust & compliance: investments in cybersecurity, certification (ISO, SOC equivalents) and regional data governance.

• Customer retention: multi-year contracts and cloud migration projects improving gross retention to >85% in core SMB/SME segments.
• Scalability: cloud operations supporting peak-season workloads for retail/manufacturing customers with SLA uptime typically >99.9%.
• Partner ecosystem: certified ISV and channel partners accelerating deployment velocity and localized support.

Kingdee International Software Group Company Limited (0268.HK) - Vision Statement

• Integrity and moral responsibility guide long-term strategy, emphasizing sustainable growth over short-term gains.
• Conscience-driven decision making ensures transparent dealings with customers, partners, regulators, and employees.
• Righteousness manifests in compliance, strong corporate governance, and ethical product practices (privacy, security, fair pricing).
• Embedding these values into product roadmaps to ensure solutions prioritize customer trust and operational reliability.

• Product strategy: prioritise cloud-first, AI-enabled ERP and financial management solutions for SMEs and mid-market enterprises.
• Customer engagement: build long-term partnerships via subscription models, lifecycle service delivery, and continual product upgrades.
• People and culture: recruit, train, and evaluate staff based on ethical conduct as well as performance metrics.

• Customer retention: ethical contracting and transparent pricing correlate with higher renewal rates for subscription services.
• Partner ecosystem: integrity in partnerships yields expanded channel reach and co-innovation deals, supporting steady ARR growth.
• Regulatory resilience: righteous governance reduces compliance incidents and associated financial/legal risks.