Mission Statement, Vision, & Core Values (2026) of Tonze New Energy Technology Co.,Ltd.

From its founding in 1996 as a specialist in lithium hexafluorophosphate and household appliances to its Shenzhen Stock Exchange listing in 2015 under 002759.SZ, Tonze New Energy Technology Co., Ltd. has scaled into a diversified fluorinated-chemicals and clean-energy player-boasting ISO9001 quality certification and an ambitious plan to ramp lithium hexafluorophosphate capacity to 50,000 tons annually by 2024-while its mission to "embrace an entrepreneurial spirit, focusing on power electronics, efficiently utilizing energy, and serving global users," its vision to lead in all-natural performance materials, and core values of learning, cohesion, development, respect, innovation, service, and unity drive its R&D, manufacturing and market expansion across clean energy and healthy electrical appliances

Tonze New Energy Technology Co.,Ltd. (002759.SZ) - Intro

• Founded: 1996
• Shenzhen Stock Exchange listing: 2015 (stock code 002759)
• Core product lines: lithium hexafluorophosphate, sodium fluoroaluminate, potassium fluoroborate, other fluorinated salts and specialty fluorochemicals
• Quality & environmental certifications: ISO9001 and ISO14001
• Strategic focus: scale-up of lithium hexafluorophosphate capacity to 50,000 tonnes/year (target by 2024) and continued R&D-led product development

• Mission highlights: secure, high-purity electrolyte salts and fluorochemicals for clean energy adoption
• Vision highlights: be a leading, vertically integrated supplier in China's new energy chemical supply chain
• Core values: quality assurance (ISO-driven processes), environmental stewardship (ISO14001 measures), R&D-driven innovation, and customer-centric collaboration

• The 50,000 tpa lithium hexafluorophosphate capacity target underscores aggressive downstream integration to serve increasing EV and energy storage demand.
• Product diversification into sodium fluoroaluminate and potassium fluoroborate supports both industrial and specialty chemical markets, providing revenue and risk diversification.

Tonze New Energy Technology Co.,Ltd. (002759.SZ) - Overview

• Tonze's mission is to 'embrace an entrepreneurial spirit, focusing on power electronics, efficiently utilizing energy, and serving global users.'
• This mission commits Tonze to continuous innovation in power electronics and system-level energy efficiency improvements across product lines.
• By prioritizing efficient energy utilization, Tonze positions itself to contribute measurably to energy conservation and decarbonization efforts worldwide.
• The emphasis on serving global users drives the company's international commercialization, export strategies, and after-sales networks.
• Tonze's entrepreneurial spirit underpins rapid iteration, strategic partnerships, and investments in R&D to sustain market leadership in new energy technologies.

• Becoming a leading global provider of intelligent power-electronic systems and integrated new-energy solutions for residential, commercial, and industrial customers.
• Deliver scalable, high-efficiency products that reduce lifecycle energy consumption and total cost of ownership for end users.
• Expanding presence across major international markets while maintaining high local-service standards to support global customers.

• Entrepreneurial Drive - fostering initiative, ownership, and agility across teams to accelerate innovation.
• Customer Centricity - designing solutions that prioritize user needs, reliability, and measurable energy savings.
• Technical Excellence - investing in power-electronics, system integration, and software controls to lift product performance.
• Sustainability - pursuing product and operational decisions that reduce emissions and resource consumption.
• Global Collaboration - building partnerships, channels, and support networks to extend impact across geographies.

• Market positioning: Active in residential and commercial power-electronics and new energy systems, with an expanding export base and after-sales network to support global users.
• Investment focus: Sustained allocation to R&D and pilot manufacturing to improve device efficiency, reliability, and integration with energy-management platforms.
• Performance indicators: Efficiency improvements, warranty claim rates, installed base growth, and international revenue mix are tracked to measure mission delivery.

• Product roadmaps prioritize energy-efficiency gains and system interoperability to satisfy both domestic and overseas customers.
• Pricing and lifecycle-cost messaging emphasize total cost of ownership and energy savings aligned with Tonze's efficiency mandate.
• After-sales and digital service investments ensure the company "serves global users" with local responsiveness and predictive maintenance capabilities.

Tonze New Energy Technology Co.,Ltd. (002759.SZ) - Mission Statement

• Mission focus: develop high‑performance, all‑natural materials that replace fossil‑derived alternatives while delivering equal or superior functional performance.
• Operational mandate: integrate advanced R&D, pilot testing, and industrial‑scale production to shorten time‑to‑market for new materials.
• Market intent: address fast‑growing demand from building materials, consumer goods, packaging, and renewable energy sectors for eco‑friendly inputs.

• Global leadership aspiration - Tonze aspires to be recognized globally for technical excellence in natural performance materials, moving beyond domestic leadership to export‑scale manufacturing and international partnerships.
• Sustainability alignment - By prioritizing all‑natural inputs, the company targets customer demand driven by regulations, corporate net‑zero commitments, and consumer preference for low‑carbon products.
• Innovation and advanced manufacturing - Emphasis on applied R&D, pilot lines, and Industry 4.0 production to secure IP, reduce unit costs, and ensure consistent quality at scale.
• Market opportunity capture - Target sectors include construction, automotive interiors, consumer electronics, packaging, and energy components where performance plus sustainability commands price premiums.

• Targeted R&D programs: biomaterials chemistry, process intensification, and end‑use performance testing with quantified go/no‑go gates.
• Strategic partnerships: licensing, co‑development with universities and OEMs, and selective M&A to acquire feedstock or process know‑how.
• Scale economics: phased capacity buildouts tied to validated demand, with break‑even targets and IRR thresholds for new plants.
• ESG reporting: measurable emissions, water, and waste KPIs reported annually to investors and stakeholders.

• Demand dynamics: global shift toward circularity and low‑carbon materials supports premium pricing and long‑term contracts.
• Regulatory tailwinds: tighter emissions and chemical regulations increasing adoption of natural alternatives in regulated markets.
• Investor interest: sustainability‑linked financing and green bonds can lower financing costs for projects aligned with the vision.

Tonze New Energy Technology Co.,Ltd. (002759.SZ) - Vision Statement

• Learning: institutionalizing continuous R&D, talent development, and knowledge transfer to accelerate product evolution and operational excellence.
• Cohesion: fostering cross-functional teamwork across manufacturing, R&D, sales, and after-sales to deliver integrated customer solutions.
• Development: prioritizing scalable growth through investment in product platforms, channel expansion, and internationalization.

• Respect: ethical governance, supplier partnerships, and employee welfare that reduce turnover and improve productivity.
• Innovation: dedicated R&D pipelines and product iteration cycles to respond to shifting energy efficiency standards and consumer preferences.
• Service: strengthening after-sales networks and digital service platforms to raise customer retention and lifetime value.
• Unity: aligned incentives and collaborative KPIs to ensure shared accountability for commercial and technical targets.

• R&D acceleration: staged investments in energy-efficient heating, smart controls, and materials to improve product performance and reduce warranty claims.
• Talent programs: internal academies, cross-training, and performance-linked development plans to embed a learning culture.
• Channel and service integration: digital platforms linking e-commerce, dealers, and after-sales teams to shorten lead times and enhance service metrics (installation NPS, first-time fix rate).
• Sustainability and compliance: product certifications, supplier audits, and lifecycle assessments to align respect and service with regulatory and ESG expectations.