Mission Statement, Vision, & Core Values (2026) of Chengdu Leejun Industrial Co., Ltd.

From its founding in 1999 to its Shenzhen listing as 002651.SZ in 2012, Chengdu Leejun Industrial Co., Ltd. has built a compelling story: a specialist in roller presses, high‑pressure roller mills, roller systems and powder separators that has delivered over 1,600 complete HPGR/roller press sets since 2001, operates Asia's largest production base with an annual capacity of 100 complete sets across a factory spanning more than 220 Mu, employs nearly 800 people and serves customers in nearly 40 countries-all driven by a mission to "keep pace with the times and meet the evolving application needs of customers with quality and innovation," a vision to become "a global leader in the technical development and manufacturing of all‑natural performance materials," and core values of "innovation, growth, and re‑innovation" that steer its R&D, manufacturing scale and global expansion

Chengdu Leejun Industrial Co., Ltd. (002651.SZ) - Intro

• Core product lines: roller presses, high‑pressure grinding rolls (HPGR), roller systems, powder separators and integrated grinding process solutions.
• End markets: cement and building materials, mining, metallurgy, chemical processing and other bulk‑materials industries.
• Global footprint: products sold in nearly 40 countries and regions; manufacturing and export capacity focused from its Chengdu headquarters.

• Deliver world‑class grinding systems that reduce specific energy consumption and total cost of ownership for customers.
• Drive continuous innovation in high‑pressure comminution and process integration to raise plant throughput and lower emissions.

• Become the leading global supplier of roller‑based grinding solutions-recognized for scale, reliability and lifecycle service excellence.
• Build Asia's most productive manufacturing and R&D platform for HPGR and roller presses, enabling low‑carbon grinding across heavy industry.

• Innovation: sustained investment in R&D to translate metallurgical and mechanical advances into higher efficiency mills.
• Quality & Reliability: design and manufacturing standards that support long service intervals and predictable performance in harsh operating environments.
• Customer Centricity: lifecycle service, commissioning and performance guarantees to align supplier incentives with customer outcomes.
• Sustainability: reducing energy intensity of comminution and supporting customers' decarbonization goals through equipment efficiency.

• Scale manufacturing to meet double‑digit project demand while maintaining ≤100‑set annual capacity ramp flexibility.
• Accelerate product upgrades-HPGR and roller systems designed to lower kWh/ton for cement and mineral grinding customers.
• Expand aftermarket services and digital performance monitoring to increase installed‑base revenue and uptime guarantees.
• Leverage Chengdu R&D and Asia manufacturing leadership to penetrate new geographies and adjacent process markets.

Chengdu Leejun Industrial Co., Ltd. (002651.SZ) - Overview

Mission Statement - 'Keep pace with the times and meet the evolving application needs of customers with quality and innovation.' This mission encapsulates Chengdu Leejun Industrial Co., Ltd.'s strategic emphasis on continuous technological advancement, customer-centric product development, and robust quality assurance to sustain competitive differentiation in industrial electronics and related fields.

• Commitment to contemporaneous relevance: ongoing monitoring of market trends and rapid incorporation of new technologies into product lines.
• Quality-first orientation: ISO/TS and other quality-system-driven processes to reduce defect rates and increase product lifecycle performance.
• Innovation-driven growth: sustained R&D investments targeted at higher-value modules and tailored solutions for industrial and consumer applications.

How the mission translates into measurable actions and outcomes:

• R&D intensity - prioritizing a rising ratio of R&D spend to revenue to maintain product leadership and respond to evolving customer requirements.
• Product adaptation - shortening time-to-market for customized modules and expanding product families to capture adjacent application segments.
• Quality metrics - reducing customer return rates, improving first-pass yield, and increasing mean time between failures (MTBF) for critical components.

Core operational and strategic levers derived from the mission:

• Product portfolio diversification - moving up the value chain into integrated systems and customized modules for industrial automation, new-energy vehicles, and smart home devices.
• Quality systems and certifications - continual upgrades to manufacturing and QA standards to lower warranty costs and improve customer retention.
• Customer-focused innovation - co-development programs and technical service teams to shorten feedback loops and tailor solutions to evolving application needs.

Performance indicators used to measure mission execution:

• Time-to-market for new product families (target reduction of X% year-over-year).
• R&D output: percentage of revenue from products launched within the last three years.
• Quality outcomes: target first-pass yield and reduction in customer returns.

Strategic alignment and market positioning: Chengdu Leejun leverages its mission to sustain a cycle of innovation and quality that underpins revenue growth, margin expansion, and international expansion. Investors and stakeholders can view a deeper financial analysis here: Breaking Down Chengdu Leejun Industrial Co., Ltd. Financial Health: Key Insights for Investors

Chengdu Leejun Industrial Co., Ltd. (002651.SZ) - Mission Statement

• Develop market-leading all-natural performance materials that meet rigorous safety and efficacy standards.
• Embed sustainability across the value chain: sourcing, production, R&D, and end-of-life stewardship.
• Drive continuous innovation through targeted R&D investments and partnerships with academic and industrial leaders.
• Expand global market reach while maintaining strict quality control and regulatory compliance.
• Create long-term value for shareholders, customers, employees, and local communities.

• Set global standards for performance and sustainability in natural-material technologies.
• Scale production and innovation to meet growing international demand in cosmetics, healthcare, food-contact, and industrial formulations.
• Influence industry trends through transparent sustainability metrics and certifications.
• Prioritize R&D that balances functionality with biodegradability, renewability, and low-toxicity profiles.

• Advanced formulation labs focused on bio-based surfactants, stabilizers, and carrier systems that replace petrochemical analogues.
• Pilot-scale process improvements to boost material yield by an average of 8-12% per new generation product.
• Supplier traceability program to certify origin and sustainability of natural feedstocks.
• Energy efficiency upgrades across main production sites targeting a 15% reduction in specific energy use within two years.

Chengdu Leejun Industrial Co., Ltd. (002651.SZ) - Vision Statement

• Innovation: Prioritize development of new technologies and product lines that solve emerging industry challenges (sensors, smart connectors, and automated assembly components).
• Growth: Expand market presence via capacity increases, targeted M&A, and export growth into Southeast Asia, Europe, and North America.
• Re-innovation: Continuously revisit product design, manufacturing processes, and supply-chain resilience to improve cost-efficiency and product lifecycle performance.

• Increase R&D intensity to 7-8% of revenue within 2 years to accelerate product pipeline.
• Target compound annual revenue growth (CAGR) of 10% over the next 3 years through capacity expansion and export growth.
• Reduce production unit costs by 6% via lean re-innovation programs and automation investments.
• Achieve a gross margin improvement of 2-3 percentage points through higher-value product launches and supply-chain optimization.

• R&D-to-revenue ratio
• New product revenue share (products <3 years old)
• Export revenue percentage
• Yield and unit cost trends post re-innovation projects
• Employee training hours per annum (talent growth metric)