Mission Statement, Vision, & Core Values (2026) of Beijing Hualian Department Store Co., Ltd.

Step into the dynamic world of Beijing Hualian Department Store Co., Ltd., a retail stalwart founded in 1998 that today operates over 100 stores across China and held a market capitalization of about ¥12.6 billion in 2022; with a diversified model spanning department stores, shopping-center leasing, cinema operations and property services, BHG drove ¥9.83 billion in revenue in 2022 (up 5.2% year-on-year) while online channels accounted for roughly 22% of sales, and strategic moves-such as plans to open 20 new stores and sustainability actions that cut plastic bag use by 40% (saving ~15 million bags annually) alongside a ¥20 million charitable contribution in 2023-underscore how its mission of customer-centric quality, vision of city-hearted service and global ambition, and core values of integrity, innovation and social responsibility translate into measurable impact and growth

Beijing Hualian Department Store Co., Ltd (000882.SZ) - Intro

• Established: 1998 (Headquarters: Beijing)
• Store footprint: Over 100 stores across multiple Chinese cities (hypermarkets, supermarkets, department stores)
• Market capitalization: ~¥12.6 billion (2022)
• Revenue (2022): ¥9.83 billion; YoY growth: +5.2%
• Net profit (2022): ~¥200 million; net profit margin: ~2.0%
• Online sales contribution: ~22% of total sales (2022)
• Planned openings: Targeting +20 new stores in the next fiscal year (focus on developing urban areas)

• Deliver high-quality, accessible retail experiences across physical and digital channels.
• Create value for customers, partners, employees, and shareholders through integrated retail and property operations.
• Promote sustainable urban commercial development by leveraging property assets and community services.

• Become a leading omnichannel retail ecosystem in China that seamlessly integrates shopping, entertainment, and property services.
• Expand presence in developing urban regions to capture rising consumption while maintaining operational efficiency and customer loyalty.

• Customer First - prioritize satisfaction across in-store and online journeys.
• Innovation & Technology - accelerate digital transformation and data-driven merchandising.
• Operational Excellence - optimize store portfolio and property monetization for sustainable margins.
• Integrity & Responsibility - uphold corporate governance, community engagement, and compliance.
• Collaborative Growth - partner with suppliers, landlords, and local governments to drive mutual value.

• Omnichannel Integration - increase online sales share beyond 22% through platform investment and logistics.
• Store Network Optimization - open ~20 targeted new stores while remodeling underperforming sites.
• Property & Leasing Income - grow non-retail revenue via shopping center leasing and cinema operations.
• Cost & Margin Management - improve gross margin and lift net profit margin above historical ~2.0% through SKU rationalization and supply-chain efficiencies.
• Customer Metrics - track same-store sales growth (SSSG), average transaction value (ATV), and customer NPS.

• Digital transformation: strengthen mobile commerce, membership CRM, and last-mile logistics to boost online share from 22% toward the mid-20s.
• Store expansion: open ~20 new outlets focused on tier-3/4 cities and suburban catchment areas with tailored assortment.
• Asset-light growth: increase shopping center leasing and third-party property services to diversify cash flow.
• Customer experience: integrate in-store entertainment (cinema management) with retail promotions to raise dwell time and basket size.
• Sustainability programs: energy-saving store retrofits and supplier compliance to align with urban environmental targets.

• Listed on Shenzhen Stock Exchange (000882.SZ) with public disclosures of quarterly and annual financials.
• Balanced revenue mix across retail sales, property leasing, and entertainment reduces single-segment exposure.
• Continuing focus on margin improvement and controlled capex as the store network expands.

Beijing Hualian Department Store Co., Ltd (000882.SZ) - Overview

• Mission: Provide high-quality retail experiences, prioritize customer satisfaction, offer diverse product assortments, and operate with transparency and integrity.
• Vision: Evolve into a leading omnichannel retail platform that anticipates consumer needs through data-driven insights and delivers sustainable, community-minded growth.
• Core values: Customer-centricity, innovation, integrity, social responsibility, employee well-being and shareholder value creation.

Customer-centricity is embedded in operational practices: advanced data analytics and customer feedback loops inform assortment, pricing and store experience changes. Innovation spans retail management, supply chain optimization and digital channel development to adapt to shifting consumer preferences.

• Data & analytics: Real-time POS and loyalty data used to tailor promotions and inventory replenishment.
• Service improvement: Continuous staff training programs and mystery-shopping feedback to raise service standards.
• Omnichannel integration: Investment in e-commerce, click-and-collect and mobile engagement to extend reach beyond physical stores.

Social responsibility is formalized into measurable targets. In 2023, the company reported a 40% reduction in plastic bag usage, preventing roughly 15 million plastic bags from entering landfills annually-an outcome of packaging redesign, reusable-bag incentives and in-store policies. Ethical business conduct and transparent reporting are emphasized across operations and supplier relationships.

• Stakeholder commitments:
  • Create value for customers through product quality and service excellence.
  • Seek happiness and development opportunities for employees via training and welfare programs.
  • Increase long-term wealth for shareholders through disciplined financial management and strategic growth.
  • Take responsibility for society by reducing environmental impact and supporting community initiatives.

For historical context and a deeper dive into ownership, mission and business model, see: Beijing Hualian Department Store Co., Ltd: History, Ownership, Mission, How It Works & Makes Money

Beijing Hualian Department Store Co., Ltd (000882.SZ) - Mission Statement

• Customer-first care: lifelong attention to customer needs, prioritizing quality, safety, and convenience across channels.
• Heartwarming urban service: create neighborhood hubs that serve communities beyond pure commerce - social, cultural, and lifestyle touchpoints.
• Global ambition: build capabilities and brand recognition consistent with becoming a global retail leader while scaling responsibly within China.
• Inclusion & diversity: cultivate an environment welcoming to diverse customers and employees, with policies that promote equal opportunity and accessible services.
• Relentless excellence: continuous operational improvement, digital transformation, and service refinement to meet and exceed rising standards.
• Mutual benefit & partnerships: pursue collaborations that generate shared value across suppliers, landlords, communities, and investors.

• Deliver seamless omnichannel experiences to reduce customer friction and increase repeat purchase frequency.
• Expand service-led formats (community stores, experiential retail) to deepen city-level engagement.
• Improve ESG and social responsibility metrics year-on-year, with measurable targets on employment, waste reduction, and supplier compliance.
• Drive margin enhancement through assortment optimization, private labels, and supply-chain efficiency.

• Customers: consistent, caring service and increasingly personalized experiences across online and offline touchpoints.
• Employees: career pathways in retail operations, customer service excellence, and inclusivity-driven culture.
• Suppliers & partners: collaborative sourcing and shared-growth initiatives that align with BHG's mutual-benefit philosophy.
• Investors: a focused retail operator pursuing margin recovery, footprint optimization, and measurable ESG progress to support long-term value creation.

Beijing Hualian Department Store Co., Ltd (000882.SZ) - Vision Statement

• Customer-centricity: prioritize deep customer insight and personalized services across online and offline touchpoints.
• Integrity: uphold transparent governance, compliance and ethical conduct in procurement, employment and investor relations.
• Innovation: adopt data-driven retail technologies (AI-driven merchandising, digital supply chain optimization, cashier-less experiences) to improve conversion and reduce costs.
• Collaboration: expand strategic alliances with brands, suppliers and logistics partners to broaden assortments and improve fulfillment speed.
• Social responsibility: invest in community initiatives and sustainability; donated ¥20 million to local charities in 2023.
• Value creation: align operational KPIs and capital allocation to maximize stakeholder returns and long-term enterprise value.

• Improve same-store sales growth to a mid-single-digit CAGR by 2026 through loyalty programs and experience upgrades.
• Increase online sales penetration to 40% within three years via platform partnerships and proprietary e-commerce enhancements.
• Raise gross margin by 150-250 bps through category optimization and private-label expansion.
• Reduce inventory days to under 60 days via integrated demand forecasting and supplier collaboration.
• Enhance ESG metrics: reduce store energy consumption 20% by 2030 and increase charitable contributions tied to profitability.

• Omnichannel integration: unified customer profiles and click-and-collect rollouts across core urban markets.
• Digital merchandising: AI-driven assortment and dynamic pricing pilots in flagship stores.
• Supply chain resilience: regional distribution centers and vendor-managed inventory to cut lead times.
• Experience transformation: in-store events, lifestyle services and co-branded concept zones to boost dwell time.
• Stakeholder engagement: transparent investor communications and community programs aligned with local needs.