Mission Statement, Vision, & Core Values (2026) of Beijing Jingxi Culture & Tourism Co.,Ltd.

Step into the world of Beijing Jingxi Culture & Tourism Co., Ltd., a company founded in 1997 that has woven traditional Chinese heritage into modern tourism, driving revenue to ¥2.35 billion in 2022 with a 15% year‑over‑year increase and about ¥1.2 billion earned from foreign tourism services, while attracting millions to landmarks like Beijing Garden Expo Park; learn how targeted promotions (notably a 15% domestic visitor lift from Guangdong and Sichuan in 2023), a ¥50 million investment in virtual reality, and commitments such as a 20% carbon‑emissions reduction by 2025 underpin a mission to preserve culture, a vision to be a global gateway for Chinese heritage, and core values of integrity, innovation, and collaboration that shape its fast‑evolving cultural‑tourism strategy-read on to explore the numbers, initiatives, and impact driving Jingxi's next chapter

Beijing Jingxi Culture & Tourism Co.,Ltd (000802.SZ) - Intro

• Founded: 1997
• Core businesses: cultural tourism management, film & TV production, artist brokerage, venue operations
• Flagship site: Beijing Garden Expo Park (annual visitors in the millions)

• 2022 international revenue from foreign tourism services: approximately ¥1.2 billion
• 2023 domestic marketing push (targeting Guangdong & Sichuan) produced a 15% year-over-year increase in domestic visitors
• Technology investment: ~¥50 million committed to virtual reality (VR) across major attractions to enhance visitor engagement

• Preserve and activate Chinese cultural heritage through sustainable, experiential tourism and media.
• Bridge traditional culture and modern entertainment to broaden domestic and international reach.
• Create economic value for communities while promoting cultural education and accessibility.

• Become a globally recognized cultural-tourism operator, leading in immersive storytelling and digital innovation.
• Expand international market share while deepening domestic penetration in key source provinces.

• Cultural stewardship - prioritize authenticity and preservation in all projects.
• Innovation - invest in VR, AR, and digital platforms to elevate visitor experiences (¥50M invested by 2023).
• Collaboration - partner with local governments, cultural institutions and media producers to scale impact.
• Sustainability - balance commercial development with environmental and community responsibilities.

• Visitor growth: sustain double-digit domestic growth through targeted regional campaigns (example: Guangdong & Sichuan +15% in 2023).
• Revenue diversification: increase international tourism services to >40% of tourism revenue (¥1.2B in 2022 as baseline).
• Digital reach: deploy VR/AR across top 5 attractions and measure engagement uplift (investment milestone ¥50M).
• Content & IP: scale in-house film/TV production to feed theme programming and licensed experiences.

Beijing Jingxi Culture & Tourism Co.,Ltd (000802.SZ) - Overview

Mission Statement

Beijing Jingxi Culture & Tourism Co.,Ltd (000802.SZ) exists to promote traditional Chinese culture by integrating it with modern tourism experiences, enriching Beijing's cultural tourism landscape through innovative offerings and sustainable practices. The company aims to utilize cultural resources to create high-quality tourism products that drive both domestic and international tourism traffic, foster community development, and support long-term economic growth in the region.

• Leverage Beijing's cultural assets to design immersive tourism products and events.
• Expand domestic and international visitor reach through partnerships and digital promotion.
• Invest in cultural preservation projects that generate sustainable tourism revenue.

Key 2022 Performance Metrics

Vision

To be a leading cultural tourism brand that seamlessly fuses China's historical richness with forward-looking visitor experiences-positioning Beijing as a global cultural destination while generating inclusive economic benefits for local communities.

• Create flagship cultural tourism zones that become internationally recognized destinations.
• Adopt smart-tourism technologies to enhance visitor engagement and operational efficiency.
• Promote cross-border cultural exchange to attract diversified international tourists.

Core Values

• Authenticity: Preserve and present cultural heritage with integrity and respect.
• Innovation: Continuously develop novel tourism formats combining tradition and modernity.
• Sustainability: Commit to measurable environmental targets (20% carbon reduction by 2025) and community stewardship.
• Quality: Deliver high-standard, safe, and memorable experiences for visitors.
• Collaboration: Partner with public, private, and cultural institutions to amplify impact.

Strategic Initiatives & Measurable Actions

• Portfolio expansion: Diversify cultural product offerings and scale services that contributed to the 15% revenue growth in 2022.
• Sustainability roadmap: Implement energy-efficient measures across venues, optimize transport logistics, and source low-carbon suppliers to meet the 2025 emissions goal.
• Community programs: Fund and manage cultural preservation projects that generate local employment and retain heritage knowledge.
• Performance tracking: Monitor revenue, visitor metrics, and carbon intensity annually to align operational decisions with mission and vision.

For an in-depth financial review and investor-oriented analysis, see: Breaking Down Beijing Jingxi Culture & Tourism Co.,Ltd Financial Health: Key Insights for Investors

Beijing Jingxi Culture & Tourism Co.,Ltd (000802.SZ) - Mission Statement

• Preserve and revitalize Beijing's tangible and intangible cultural heritage through market-driven cultural tourism.
• Build immersive tourist experiences and content IP that translate heritage into repeatable revenue streams (tickets, F&B, retail, licensing, digital content).
• Enable cross-border cultural exchange by exporting curated Chinese cultural experiences and brand collaborations.
• Leverage technology and local innovation to modernize presentation of traditional culture without diluting authenticity.
• Maintain sustainable growth aligned with stakeholders: local communities, investors, tourists and cultural institutions.

• Beijing Jingxi envisions being a global gateway for understanding China's cultural heritage, driving growth in the cultural economy through authentic storytelling and locally driven innovation.
• The company aims to empower brands and individuals worldwide who make exceptional contributions to China's cultural economy, forming partnerships that amplify Chinese cultural narratives.
• Emphasis on cultural exchange and global promotion: scale projects that attract international visitors and digital audiences while fostering two‑way cultural dialogue.
• Commitment to authentic storytelling and innovation: preserve heritage through contemporary formats (immersive exhibitions, AR/VR, cross‑media content), ensuring relevancy to younger demographics.
• Align mission and vision around integrating traditional culture with modern tourism experiences to enhance Beijing's cultural identity and destination competitiveness.
• Strategic initiatives include international market entry, development of new cultural attractions, and scaling IP-based revenue to achieve global cultural leadership.

• Scale IP ecosystems: deepen storytelling pipelines to monetize across ticketing, retail, F&B, licensing, online content and collaborations with global cultural partners.
• Internationalization: pilot overseas exhibitions, franchise models and strategic partnerships to place Beijing cultural venues and curated itineraries in target markets (Southeast Asia, Europe, North America).
• Experience innovation: invest in AR/VR, mixed-reality exhibitions and data-driven visitor personalization to increase per‑capita spending and repeat visitation.
• Community and talent empowerment: incubate local cultural entrepreneurs and creatives to co-develop products that retain authenticity and local benefit.
• Capital efficiency: prioritize high-ROI attraction upgrades and digital IP products with scalable margins to improve overall profitability and shareholder returns.

• Completed transformation of three historic sites into mixed-use cultural experience hubs (2019-2022), increasing combined annual admissions by ~45%.
• Launched IP licensing programs with 22 retail and museum partners (2023), contributing to nearly one-fifth of revenue.
• Signed memoranda of cooperation with two overseas cultural institutions for touring exhibitions and content exchanges (2023-2024 pipeline).
• Planned deployment of ¥85 million capex in 2024 targeting immersive tech upgrades and a flagship international touring exhibition.

Beijing Jingxi Culture & Tourism Co.,Ltd (000802.SZ) - Vision Statement

• Integrity: Upholding transparent governance, compliance with regulatory standards, and ethical conduct across operations.
• Innovation: Investing in digital platforms, immersive experiences (AR/VR), and new product formats to elevate cultural tourism offerings.
• Collaboration: Partnering with local governments, cultural institutions, and community organizations to co-develop sustainable tourism projects.
• Cultural Preservation: Prioritizing restoration, interpretation, and adaptive reuse of historic sites and intangible cultural heritage.
• Environmental Sustainability: Implementing energy efficiency, waste reduction, and biodiversity-sensitive site management practices.
• Customer Satisfaction: Continuously improving service quality, safety, accessibility, and experiential design to boost repeat visitation and guest ratings.
• Inclusivity & Community Engagement: Supporting local employment, cultural education programs, and community-driven tourism initiatives.
• Continuous Improvement & Excellence: Allocating resources to employee development, digital transformation, and operational efficiency.

• Heritage Conservation Programs - dedicated restoration budgets, interpretive signage, and cataloguing of intangible heritage.
• Experience Innovation - rollout of AR-enhanced tours, mobile ticketing, and contactless services to improve dwell time and per-capita spend.
• Sustainability Measures - energy audits, solar installations at select sites, water-saving measures, and waste-sorting systems.
• Community Partnerships - local supplier quotas, cultural education sponsorships, and employment pipelines for nearby residents.
• Employee Development - internal training hours per employee, leadership programs, and performance-linked incentives tied to service quality.

• Board-level oversight of ESG, cultural preservation, and major capital projects.
• Annual public reporting on financial performance, visitor metrics, and social/environmental impact indicators.
• Customer feedback loops (NPS/CSAT targets) and digital analytics to refine offerings and measure guest satisfaction.