Robinhood Enters Sports Betting Market with NFL Event Contracts
On December 17, 2025, Robinhood (NASDAQ:HOOD) introduced sports-focused event contracts, allowing users to wager on individual professional football player performances. Deutsche Bank reaffirmed its Buy rating for the company, noting that prediction markets are entering a supercycle.
The new features enable users to engage in parlay and prop bets for NFL games. As of December 16, 2025, customers can trade preset combinations of outcomes, totals, and spreads. By early 2026, the brokerage plans to offer custom combinations of up to ten outcomes across different games. JB Mackenzie, Vice President and General Manager of Futures and International at Robinhood, highlighted the structural similarity of these contracts to parlays.
- Stock Price: $119.40 USD
- Daily Change: 3.6%
- Market Capitalization: $105.68 billion USD
- Trading Volume: 20,842,261 shares
The stock for HOOD traded between a low of $115.76 and a high of $120.66 during the session. Over the last 52 weeks, the price has ranged from $29.66 to $153.86. This strategic move aims to diversify revenue beyond traditional stock and exchange-traded fund trading, placing the company in competition with traditional sports books.
Additional information regarding the company mission and history can be found at HOOD and HOOD. Financial details are available through the HOOD and HOOD reports.
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