Morgan Stanley Sets $57 Price Target for Bread Financial Holdings
Morgan Stanley established a price target of $57 for Bread Financial Holdings (NYSE:BFH) on December 16, 2025. This valuation implies a potential decrease of -24.0% from the trading price of $75.04.
Zacks Investment Research assigned a Momentum Style Score of A to the company, identifying it as a selection for momentum investors. The stock has demonstrated price movement between a 52-week low of $38.21 and a high of $75.83.
Market data for Bread Financial Holdings includes:
- Market Capitalization: $3.42 billion USD
- Trading Volume: 32,721 shares
- Intraday Low: $73.82
- Intraday High: $75.34
The current price of $75.04 reflects an increase of 0.9%. For further organizational context, refer to the BFH and the BFH.
Additional financial details are available in the BFH status and the BFH reports.

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