BNP Paribas Exane Initiates Booking Holdings Coverage With Outperform Rating
BNP Paribas Exane initiated coverage on Booking Holdings (NASDAQ: BKNG) with an Outperform rating and a $6,100 price target.
The firm cited Booking's industry-leading margin profile and extensive user base. BNP Paribas expects the company to continue investing in international expansion, U.S. market share initiatives, alternative accommodations, and artificial intelligence technologies.
Despite elevated investment levels, BNP Paribas forecasts Booking to grow both market share and earnings.
The brokerage projected Booking's share of global travel and accommodation, excluding China, to reach 4.1% by 2027. This represents an increase from 3.6% in 2024 and supports the firm's valuation case.
For further information, explore these related resources:
- BKNG history, mission, and ownership
- BKNG mission and vision
- BKNG financial health
- BKNG investor profile
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