Bath & Body Works Stock Plummets on Weak Forecast; CEO Details Turnaround Plan
Shares of Bath & Body Works (NYSE:BBWI) plunged on November 20, 2025, closing down 24.81% at $15.82 after the company announced declining sales and earnings. The personal care retailer reduced its forecast for the year, sending its stock to a new 52-week low of $15.43 during the trading day.
In response to what the company described as disappointing third-quarter results, CEO Daniel Heaf announced a turnaround plan. The strategy includes refocusing on core products by exiting categories like haircare and men's grooming. As reported by CNBC, the company is aiming for $250 million in cost savings by 2027.
The stock has declined over 50% this year. The day's trading volume was 39.49 million shares, and the company's market capitalization is approximately $3.39 billion. CEO Daniel Heaf acknowledged the need for a reassessment of their approach, as highlighted by WSJ.
Despite the sharp sell-off, analysts at Robert W. Baird set a price target of $19 for BBWI on the same day. This target suggests a potential increase of approximately 20.1% from the closing price.
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